Quality Of Mobile Applications: Bad Vs Good Vs Great

1605 words - 7 pages

4.3. App Failure-Role of Technical details
Most Mobile app developers and vendors failing in effectively communicating the technical details of the app to the end users, which is resulting in much substantial damage to the success of an app. High end games can be efficiently played only on high end mobile devices, but due to the lack of technical details, users would download and try to play the game on non suitable mobile device configurations. Such incompatibility issues would cause the phone to either freeze or crash or respond very slowly.This results in bad reviews from the users and damage is done to the reputation of the app.
Suggested solutions:
 All the prerequisites to install an app should be provided in the details of the mobile app which would help users to download the apps suitable and compatible with their devices.Such information would minimize bad performances and negative reviews.
4.4 App failure-Role of marketing
With so many developers building new apps each day, it is becoming extremely difficult to acquire/attract, retain and monetize customers [9]. To develop brand equity and loyalty. Developers and apps are similar to brands which need to be marketed App marketing plays a vital role in the success/failure of a mobile app. Marketing is the means through which most of the customers learn about the app.
Insufficient marketing efforts and marketing strategies will lead to decline in return on investments and hence will result in disappointments and frustrations. 70% of developers are frustrated with the current state of app marketing [9]. Below are some of the factors that cause marketing efforts to fail and suggestions are provided in this efficacious marketing.
 Tight Budget: Budget is one of the major issues that developers are concerned. To reach larger audiences, developers need to work with some ad agency providers to promote their apps. However, working with ad agencies requires an investment which is sometimes huge. The graph below by [9] clearly shows that budget is of major concern to all the big, medium and small developers. This concern leads to frustration at times and the graph below is in accordance with the same.
Suggested Solution: Ad network providers ad agencies should come with strategies that would minimize the marketing the costs while maximizing the revenues/ROI (return on investments) so that developer’s can relax on the distribution aspects and concentrate more on developing superior apps
 Lack of Trust in the ad network providers: Most of the developer’s today are disappointed with the lack of clarity given by ad network providers, and hence are finding it difficult to trust them [9].It is very expensive to advertise an app through agencies and so trust plays a major role while making such investments. Many developers are concerned that the ad network providers are not being honest about their revenue claims with 71% of developers expressing the view that eCPM (effective Cost...


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