Rainforest Cafe Inc. Research Report

1304 words - 5 pages

The bibliography is not exactly correct. I did this with about 3 true sources in one night. -RAINFOREST CAFE, INC.OUTLINE TO RAINFOREST CAFE RESEARCH REPORTCORPORATE BACKGROUNDHistoryFormationRainforest Cafe, Inc. was incorporated in Minnesota on February 3, 1994 to ownand operate restaurant and retail facilities under the name of 'Rainforest Cafe - AWild Place to Shop and Eat.'Chairman of the Board and Chief Executive OfficerElection. Lyle Berman was elected Chairman and CEO of Rainforest Cafe at itsinception in February 1994.Background. Berman has been Chairman and CEO of Grand Casinos, Inc. andits predecessor since October 1990. He is also CEO and a director ofStratosphere Corporation, and a director of G-III Apparel Group Ltd., InnovativeGaming Corporation of America and New Horizon Kids Quest, Inc. He previouslywas the President and CEO of Berman Specialty Stores, Inc. ('Bermans') from1978 until November 1988 when Bermans was acquired by Wilson Suede andLeather, a subsidiary of Melville Corporation.President and Chief Operating OfficerElection. Martin J. O'Dowd was elected in May of 1995. He is the first to holdthis position. As of November 18, 1996 O'Dowd has taken a 30 day leave ofabsence for personal reasons. Dennis Nielson, analyst for R. J. Steichen,predicts that if the leave is only 30 days there should not be a lasting impact onthe company (Nielson, November 18, 1996).Background. O'Dowd is a director of Elephant and Castle Group, Inc. He waspreviously the Corporate Director, Food & Beverage Services for Holiday InnWorldwide from July 1987 to May 1995. From August 1985 to July 1987, O'Dowdwas Vice President and General Operations Manager for the Hard Rock Cafe inNew York.Management Philosophy. Berman and O'Dowd stated that they are committedto identifying and acquiring the resources that will allow them to continue theirhigh rate of growth.Main ActivitiesRainforest Cafe has two areas of each facility, the restaurant and the retail area.RestaurantThe company believes that its large menu selection is an important factor in theappeal of its restaurants. The restaurant serves lunch and dinner entrees whichrange in price from $7.95 to $15.95. The theme of the company is mirrored onthe menu with all food and beverage selections including a jungle reference(Annual Report, 1995).The restaurant derived approximately 74 percent of the companies total revenueduring the 52 week period ending December 31, 1995.Retail AreaIn order to enter the restaurant, all customers must pass through the retail area.The inventory includes apparel and gifts with the Rainforest Cafe logo and otheritems with a rainforest theme such as toys and educational games.The retail area derived approximately 26 percent of the companies total revenueduring the 52 week period ending December 31, 1995.Corporate Financial ResultsNet Profits and Net SalesThe company incurred a net loss during its first year, February 3, 1994 (inception)through January 1, 1995. It did not have...

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