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Ray Larabie Essay

811 words - 4 pages

I decided to do my paper on Ray Larabie who is known for his shareware/freeware fonts and is one of the biggest contributors to digital typography. He is a Canadian open and true type font designer born in 1970 currently living in Japan. He tends to specialize in sans serif fonts which are good for use in desktop publishing and graphic design titles/headlines rather than body text. His fonts have been used in several high profile projects such as Grand Theft Auto, Max Payne and the Price is Right.
Between the years 1996 and 2001 Ray created 250 free font families which were released on his web site. Then in 2001 he started the Typodermic Fonts Company and continues to update and expand the ...view middle of the document...

His fonts are considered ‘cheaper’ then most on the web for a serious type foundry ranging from nine dollars to as low as 33 cents where the average is 30-70 dollars for a fully featured OpenType font. But his prices have changed over the years and the market drives the price. Since most of his fonts are not body type fonts, people tend to buy them for very specific project needs rather than getting years of mileage from a particular font. This is why his prices are as low as they are.
Ray gets his influence from an accumulation of sources and a variety of thoughts. Basically, his creative mind drives his font creation. He doesn’t do sketches and likes to keep his fonts flexible and nebulous. He doesn’t collect type catalogs or books but has his old Letraset catalog from back in the day. He tends to look at how fonts are currently being used and which old fonts are being dug up by users.
To the left is an example of the font Amienne which is Typodermic’s current bestseller. It’s a font designed to resemble handwriting with a watercolor brush.
Next, above is an example of Pricedown, which is a font based on the old Price is Right game show and used for the popular video games Grand Theft Auto by Rockstar.
Lastly, to the...

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