Audience Analysis Paper

1108 words - 4 pages

Audience Analysis PaperSanjeet K. SinghCom/285June 7, 2010Lind SohlAudience Analysis PaperIntroductionIn public speaking, or communication of any type to a varied set of individuals, it is impertinent to remember to focus on the audience. In starting to get used to an effective presentation, the consideration of the audience must be kept in mind; meaning what he or she thinks, how or she feels, and how he or she feels about what is being presented to him or her.Characteristics of the AudienceThe audience and the quarterly sales meeting consists of different types of audiences since the stakeholders are managers, salespeople, and customers as well as the employees within the organization. The audience consists of an external audience as well as an internal audience. This type of audience can also be identified as the primary audience. A primary audience has the power to either accept the recommendations at this meeting or act on the basis of the information delivered at the sales meeting. In order to fulfill the purpose of the message, the primary audience must be reached.When speaking at a sales meeting, keep in mind the three different entities present, individuals, members of groups, and organizational culture and discourse community. Analyzing individuals involves getting to know the audience as people instead of merely colleagues. Getting to know a person will be beneficial during a meeting because you can be more persuasive since you will know that the person's strengths and weaknesses are. It also helps so that you know how to deal with an individual person since every person is unique and think and react in different ways.Since there are different types of members within an organization present at the sales meeting, the people at the meeting should be treated as a group as well. According to Business and Administrative Communication, there should be a focus on what group members have in common. Keep in mind to use generalizations during the meeting, since the stakeholders are all at the meeting for one reason and one reason only: to see the increase in profits or losses for the company.The organization's culture must also be kept in mind during the meeting. Although the stakeholders at a sales meeting are both internal and external, they expect the presenter at the meeting to adhere to company culture.Diversity of the AudienceAccording to the article; Demographic Characteristics of Your Audience by Pearson Education when preparing a presentation concerning sales data to a diverse group of managers, sales persons, and customers; attention to the differences and similarities of the group need to be considered. The amount of technical information and understanding among the differing groups varies and this requires the ability to formulate a presentation that puts an emphasis on finding the way to communicate the information to each...

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