Audience Analysis Paper

1108 words - 4 pages

Running head: AUDIENCE ANALYSIS PAPER PAGE \* MERGEFORMAT 1 AUDIENCE ANALYSIS PAPER PAGE \* MERGEFORMAT 6
Audience Analysis PaperSanjeet K. SinghCom/285June 7, 2010Lind SohlAudience Analysis PaperIntroductionIn public speaking, or communication of any type to a varied set of individuals, it is impertinent to remember to focus on the audience. In starting to get used to an effective presentation, the consideration of the audience must be kept in mind; meaning what he or she thinks, how or she feels, and how he or she feels about what is being presented to him or her.Characteristics of the AudienceThe audience and the quarterly sales meeting consists of different types of audiences since the stakeholders are managers, salespeople, and customers as well as the employees within the organization. The audience consists of an external audience as well as an internal audience. This type of audience can also be identified as the primary audience. A primary audience has the power to either accept the recommendations at this meeting or act on the basis of the information delivered at the sales meeting. In order to fulfill the purpose of the message, the primary audience must be reached.When speaking at a sales meeting, keep in mind the three different entities present, individuals, members of groups, and organizational culture and discourse community. Analyzing individuals involves getting to know the audience as people instead of merely colleagues. Getting to know a person will be beneficial during a meeting because you can be more persuasive since you will know that the person's strengths and weaknesses are. It also helps so that you know how to deal with an individual person since every person is unique and think and react in different ways.Since there are different types of members within an organization present at the sales meeting, the people at the meeting should be treated as a group as well. According to Business and Administrative Communication, there should be a focus on what group members have in common. Keep in mind to use generalizations during the meeting, since the stakeholders are all at the meeting for one reason and one reason only: to see the increase in profits or losses for the company.The organization's culture must also be kept in mind during the meeting. Although the stakeholders at a sales meeting are both internal and external, they expect the presenter at the meeting to adhere to company culture.Diversity of the AudienceAccording to the article; Demographic Characteristics of Your Audience by Pearson Education when preparing a presentation concerning sales data to a diverse group of managers, sales persons, and customers; attention to the differences and similarities of the group need to be considered. The amount of technical information and understanding among the differing groups varies and this requires the ability to formulate a presentation that puts an emphasis on finding the way to communicate the information to each...

Find Another Essay On Audience Analysis paper

Audience Analysis

1047 words - 4 pages Audience Analysis PAGE \* MERGEFORMAT 2 Audience Analysis PaperDawn RiceUniversity of PhoenixAudience AnalysisAs head of the Sale Department it is my responsibility to present sales performance information to the CEO, stakeholders, managers, salespeople and customers. Due to the diversity of the group it is imperative that I'm effective communicating the data keeping them engaged, focus and interested in the sales analysis presented. In doing

Audience Analysis

1002 words - 4 pages understanding of the audience's culture in order to effectively communicate with the group.In this assignment I have been asked to present quarterly sales information in an in-person meeting to a group of stakeholders that includes managers, salespeople, and customers. I have been asked to answer a number of different questions before I present my information to the audience. The following questions will be answered in this paper.1.What are

Audience Attitude Theories: Charities Campaigns Project

1798 words - 8 pages through qualitative method is possible by using interviews and it can help us to get valuable records related to specific data that we need to deal with. On the rest of this paper, I will briefly explain all these aspects. As our theoretical approach, the basement of our project is “Audience Studies” theory, because of our aim, which is doing this research to know more about the audience perspective to charity campaign. Regarding to this theory, it

The Impact of New Media on Audience Research

2897 words - 12 pages research approaches will focus more on the audience's own expertise and the meanings of their experiences to them. One example of this argument is the creative or reflective research technique which requires the audience to interpret their own response instead of the researchers. The results of audience research can be analysed with the techniques such as the content analysis and discourse analysis. 2. New Media According to Press, A., and

Audience Perception of the Stereotypical Black Image on Television

2787 words - 11 pages Audience Perception of the Stereotypical Black Image on Television In the introduction to the section on understanding social control in Race, Class, and Gender in the United States, Paula Rothenberg states “The most effective forms of social control are always invisible”(507). One of the most prevalent forms of invisible social control the creation and perpetuation of stereotypes. Studies have shown that stereotypes can become so ingrained in

Audience Research

829 words - 3 pages or refined as those used in the physical sciences. Understanding and predicting human behaviour as a result are better than the guesswork upon which much of communication has been based. Research provides the information to help plan communication and evaluate its results. Some of the uses of research in mass communication are: Audience studies Message content and design Effect studies Communicator analysis Each of research

Active Audience

789 words - 4 pages Active Audience means that the audience is intelligent, autonomous (not fully) with diverse cultural tools (tools are not uniform). The theory of active audience "argues that media cannot tell people what to think or how to behave in any direct way because people are not nearly as stupid, gullible, or easy to dominate as the media indoctrination perspective would have us believe" (Croteau & Hoynes 266). The active audience is intelligent in

Media Audience

2229 words - 9 pages We live in an age and time where media influence is at its highest. The media has an impact on us as an audience through every possible medium including both television and print media. As scientists find and cure diseases, as America finds a new country to invade, as the European markets fluctuate, there has been one constant subject prevalent in the Western media- Islam. 1.6 billion people in the world are of the Muslim religion (Desilver 2013

Audience Understanding And Understanding Someone Else's' Audience

1692 words - 7 pages hundred or one thousand. Once you understand who your audience is, it helps you formulate and prepare appropriate communication methods that help you achieve shared meaning. There are several ways you can analyze your potential audience, both before or during an interaction, to encourage shared meaning is taking place. “Audience analysis is fundamental to the success of any message: to capture and hold an audience’s attention…, you must shape

How can researchers ensure that their research reaches as wide an audience as possible?

1877 words - 8 pages trying to keep the audience involved and at the same time making an attempt to involve it in expanding ‘its ranks’ with the ‘talk about that to a friend’ and/or hyperlinks for sharing on major social networks combining this with the sending of letter of thanks anonymous or targeted, online and on-paper; the researchers could clearly and openly ask to their audience to disseminate the news and results (for example to at least a certain number of

Mozart and his Audience

1289 words - 5 pages several inventive musical techniques to sustain the dramatic momentum all the way through the opera and ensure musical and dramatic continuity. To keep audiences interested, Mozart often used familiar concepts which the audience would recognize. For example, it is often the case in opera buffa that characters of higher classes would be depicted as foolish or even malicious, while lower class characters would occupy the audience’s attention and garner

Similar Essays

Audience Analysis Paper

1107 words - 5 pages Audience Analysis Paper Every time I contemplate about gay marriage there is a certain song that comes to mind. It is the song, “Same Love” by Macklemore. This song explains how gay marriage, and marriage are the same concept, and that concept is that you love the other person with all your heart. A few lines that symbolize this songs message are the following: “We've become so numb to what we're saying, Our culture founded from oppression, Yet

Audience Analysis

1660 words - 7 pages Audience Analysis 1 In this audience analysis, I have addressed a situation in which I am called on to present quarterly sales information at an in-person meeting to a group of stakeholders, including managers, salespeople, and customers. I will explain how I will address the communication to this audience by answering the following questions: (1) What characteristics of the audience must I consider?, (2) What communication

Audience Analysis 1035 Words

1035 words - 4 pages Over the course of my observations of McComas Gym’s weight room, it was easy to figure out what type of audience would be interested in my essay. Based off this audience, I developed a persona who represents the weight room community by combining many of the characteristics I observed in individuals in the weight room. My developed persona is an ideal representative of an “insider” to the weight room community, as well as a representative of

Audience Analysis 1109 Words

1109 words - 4 pages Effective communication in the business world must be mastered to be successful in the competitive market. Individuals will need to learn about their audience to know the best way to convey their messages effectively. If individuals do not analyze their audience first, then their messages will be lost to some of the audience who may not understand the level of language. With diversity in the business environment, individuals must ensure that