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Recent Changes To Popular Culture Essay

1010 words - 5 pages

Popular Culture consisted of many rapid changes in terms of art and media. Art took form in music, fashion, film/television, pop art, photography, and sculpture, and other styles. Media took for also in film, television, and fashion, as mass consumerism rapidly expanded in western households. Media and art in the Pop Culture era established a non-stylistic approach to how the world is perceived (Whiteley 1985:45).
“But pop did affect taste. It made us less conservative, less sure of our taste, more tolerant, and more open minded. It opened our eyes and taught us that design could be colourful and imaginative... Pop was against purity and puritanism, and it positively stylistic diversity and visual eclecticism.” ( Whiteley 1985:45)
This quote touches upon the expansion of social change, as society began to become involved in civil rights movements, and within Western households. Not only did art and media bring attention to social issues that were occurring in the world, but it also provided answers on how members of society could contribute to change. The era of Pop Culture occurred post The Second World War, and was the result of a shift to 'Consumerist' society. A Consumerist society is “an advanced state of consumer society in which private affluence on a mass scale is the dominant force in the market place” (Whiteley 1985:35). This mass consumerism allowed for westerners to obtain goods quickly, and thus made both art and media easily obtainable. Art and Media were similar is their applications to mass production, and to social commentary/ activism. This paper will compare the similarities between art and media in order establish their effects on culture change.
Art became a product of mass production starting in the 'High Pop' part of the Pop Culture era. Paintings and other forms of art, such as the 'Campbell Soup' collection done by Andy Warhol (Virtual Gallery 2014), took the techniques of mass consumerism in order to produce art. Fashion became an example of this in the creation of the 'mini skirt' for women. It was produced on a large scale for women, appearing in multiple styles and also appearing shorter over time (Whiteley 1985: 40). It also took on aspects of Pop art by adopting the styles in order to create designs for clothing. Art continued to be incorporated into mass production through the production of furniture and interior design (Whiteley 1985: 41)
Media took on Mass production in the form of television. Specifically in the form of television commercials. While the television became a staple for households in the late 1950s and in the 1960s (Whiteley 1985), commercials took on a mass themselves. This was done through not only by helping to sell products to consumers, but also by being mass produced themselves (Joselit 2002). In Joeslit's article (2002), he notes Hoffman's opinion that commercials effectiveness is based on their multiple occurrences in programming, instead of being extended like original...

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