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Red Cheetah Web Site Proposal Essay

1478 words - 6 pages


This proposal responds to RED CHEETAH’S desire to procure a Web site provider to design the front end of the Web sites for their customers who want to establish on online store with RED CHEETAH’s e-commerce capabilities. The sites will include professionally written content and expertly designed graphics that together present a professional and credible store image. The goal of each site is to immediately capture site visitors’ attention, introduce them to the company, and showcase the variety of merchandise available. Each site will be graphically rich, friendly, and easy to maneuver with a minimum number of “click-thrus” required for visitors.

A Web site created by e-websmart offers your clients an amazing opportunity. They will receive all the benefits of strategic planning and powerful copywriting, along with the unmistakable creative flair of the e-websmart design team.

• Your experience with e-websmart is very important to us. We're real people that our clients know by name. When our clients need our attention, they get it 100%.
• You'll be working with seasoned professionals. Every member of our team holds an advanced degree, has been well-established in their career, and has proven experience running their own business.
• You'll find that we make style affordable. We understand the difference between cheap and affordable, so we build a high-end Web site for our clients that they can afford.

At e-websmart, we know that an effective Web site is more than an on-line brochure. Sites need to be engaging and attractive, and meet the needs of customers and site visitors. The sites built for RED CHEETAH’s clients will disseminate information about the store owners, product lines, history, store location, hours, and policies, and also seamlessly integrate with RED CHEETAH’s online store interface.

In addition to a Web site, e-websmart can offer RED CHEETAH clients additional functionality and features that can help enhance their online presence and drive more traffic to the site. These optional features include social media development, blog integration, e-newsletter template design, and flash banners.

Service Offerings & Pricing

E-websmart proposes to offer Red Cheetah clients two distinct options for developing a Web site:
Option 1 – Semi-Custom Sites: A choice from 6 (and eventually more) pre-designed templates, each uniquely designed by e-websmart. The client will be able to personalize a portion of the graphics and most of the copy content. The basic page structure and page artwork and design will be the same for each company that chooses the template.

Option 2 – 100% Custom Site: A unique Web site designed specifically for the individual store. The appearance and content of the site will be personalized to match the exact specifications of the client.

Semi-Custom Sites
E-websmart will design an exclusive set of semi-custom Web site templates that will be available only to Red Cheetah clients....

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