Red Flag Hewlett Packard Essay

1485 words - 6 pages

HP si Red Flag SoftwarePrezentarea aliantei strategice si a obiectivelor acesteiaIn luna august 2003 s-a stabilit o alianta intre Hewlett-Packard Co si Red Flag Software Co care urmeaza sa conduca la o cooperare intre cele doua companii pe dezvoltarea tehnologiei si comercializarea software-ului Red Flag Linux catre companii din China si din intreaga lume. Cele doua companii intentioneaza sa-si concentreze in primul rând eforturile lor de cooperare in China si apoi sa-si extinda activitatea pentru a include Asia-Pacific si restul lumii.Alianta consolideaza o relatie de lunga durata intre cele doua companii si reprezinta o piatra de hotar in planurile Red Flag de a-si extinde activitatea in afara tarii. HP are o relatie de lunga durata cu Red Flag care se intinde de la primele zile ale dezvoltatorului Linux. Compaq Computer Corp, care a fost achizitionat de HP in 2002, a fost unul dintre cei trei parteneri originali care a introdus primele versiuni ale distributiei Red Flag Linux in 1999 in China. Ceilalti doi parteneri au fost Institute of Software Academia Sinica Sino-Software System Co. si Beijing Founder Electronics Co.In cadrul acordului, HP va furniza Red Flag, ajutorul in vanzari si servicii de marketing, dezvoltarea tehnologica, formare si sprijin. Red Flag va lucra impreuna cu HP in domeniul controlului calitatii produselor, vânzarile de piata, aplicatii de cercetare, de formare in management si aplicatii de servicii de suport. Cele doua companii intentioneaza sa stabileasca un laborator HP / Red Flag Linux la Beijing pentru dezvoltarea de produse si tehnologie, precum si deschiderea unui centru de demonstratie Linux pentru a oferi servicii pentru utilizatorii de Linux locali si distribuitorii independenti.Red Flag Sowftware urmareste sa accelereze cresterea vanzarilor sale si a infrastructurii de marketing in alte orase mari in afara de Beijing si Shanghai, in orase medii precum Chengdu si Xian si in orase mai mici cu populatie sub 5 milioane de locuitori, pentru a valorifica puterea de cumparare tot mai mare din aceste orase. Strategia sa se bazeaza pe cooperarea cu distribuitori specializati si pe concentrarea asupra utilizarii pe o scara mai larga a sistemelor de operare Linux in intreprinderile mici si mijloci si de catre guvern.Pe partea de produse, HP va sprijini Red Flag Server 4 Series si alte produse pe serverele sale ProLiant. HP si Red Flag vor colabora, de asemenea, cu companii precum Intel Corp, Oracle Corp si BEA Systems Inc pentru a dezvolta un mediu de aplicatii pentru utilizatorii din guvern, telecomunicatii si sectorul financiar, precum si alte industrii.Motivele crearii aliantei strategiceMotivul pentru care HP a dorit crearea aliantei strategice cu Red Flag Software au fost obtinerea de avantaje competitive pe piata din China prin parteneriatul cu una dintre companiile sprijinite de guvernul chinez deoarece acestia stiu foarte bine ca parteneriatele locale sunt vitale pe piata din China.Guvernul chinez a...

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