Reorganizing Yahoo! Essay

877 words - 4 pages

When Terry Semel became Chairman and CEO of Yahoo! he faced the daunting task of guiding Yahoo! through yet another restructuring process. Was Semel correct in his assumption that another restructuring was necessary or would Yahoo! have been fine without the restructuring?
Yahoo! began as a small web site in the mid ‘90s geared toward tracking favorite sites visited by users and quickly grew into a widely used and highly popular Web browsing tool and media sensation. With Yahoo!’s initial “business plan modeled on [that of a] traditional broadcast media” company it was inevitable that at some point in the future Yahoo!’s structure would need to be adjusted to better suit the company’s needs (Wheelen & Hunger pg 13-3). Yahoo!’s first restructuring created a bureaucratic organization that was easily overwhelmed by “overlapping responsibilities” which predictably “slowed down the decision-making process” (Wheelen & Hunger pg 13-6). Regardless of this set back in the company’s structure Yahoo! has maintained an extraordinary assortment of accomplished and knowledgeable senior executives. However, because Yahoo! lacked any clear-cut and decisive structure the company lost some of its vital personnel as well as many other employees throughout the corporation.
Yahoo! began as a company focused on “communication, content, and commerce” and was well-known for its abilities in these areas (Wheelen & Hunger 13-8). However, over the years Yahoo! managed to lose both its focus and its identity causing its executives to become overwhelmed by the many different opportunities in the internet industry. Semel arrived on the scene with a clear idea of what needed to be done to refocus Yahoo! on what would make the company profitable in the short-term as well as increase the company’s longevity in the face of fierce competition. Semel was determined to eliminate the “complex matrix organizational structure” and replace it with a leaner, more agile organizational structure, one which was more receptive to its clientele (Wheelen & Hunger 13-6). Semel’s decision was exactly what the company needed to regain its position in the industry.
Semel’s belief that reorganizing Yahoo! into an organization focused on catering its services to three main groups was an accurate assumption necessary for securing Yahoo!’s future profitability and longevity. A company spread too thin across too many areas, as Yahoo! was previously, is literally setting itself up for failure and Yahoo! was well on its way down the road of failure before Semel’s appointment as CEO. In Yahoo!’s operations it was clear that there was an ‘audience,’ a group of persons who use the various services offered by Yahoo! and their...

Find Another Essay On Reorganizing Yahoo!

Reality and Illusion in Shakespeare's Hamlet - Reality, Appearance and Deception

896 words - 4 pages Reality and Illusion in Hamlet   Shakespeare’s play, Hamlet, begins with the appearance of a ghost, an apparition, possibly a hallucination. Thus, from the beginning, Shakespeare presents the air of uncertainty, of the unnatural, which drives the action of the play and develops in the protagonist as a struggle to clarify what only seems to be absolute and what is actually reality. Hamlet's mind, therefore, becomes the central force of the

Sub-plots in Hamlet Essay

1118 words - 4 pages Sub-plots in Hamlet   There are many things that critics say make Hamlet a "Great Work," one of which is the way that Shakespeare masterfully incorporates so many sub-plots into the story, and ties them all into the main plot of Hamlet’s revenge of his father’s murder. By the end of Act I, not only is the main plot identified, but many other sub-plots are introduced. Among the sub-plots are trust in the Ghost of King Hamlet, Fortinbras, and

Hamlet as Victim and Hero

1301 words - 5 pages Hamlet as Victim and Hero      Hamlet, Prince of Denmark, a Shakespearean tragedy, tells the story of Prince Hamlet, who gained the knowledge of a terrible incident that his kingdom had suffered. Claudius, the king of Denmark and Hamlet's uncle, had killed his own brother, the king, who was also the father of Hamlet, and married his brother's widow. Hamlet suffered these traumas to a severe degree, and his only relief was to defeat his

Essay on Light and Dark in Antigone

1188 words - 5 pages Use of Light and Dark in Antigone   The "Golden Age" of Greece is noted for its many contributions to the creative world, especially in its development of the play. These performances strived to emphasize Greek morals, and were produced principally for this purpose. Antigone, by Sophocles, is typical. The moral focused on in Antigone is the conflict between physis (nature) and nomos (law), with physis ultimately presiding over nomos

charant Creon as the Main Character of Antigone

1231 words - 5 pages Creon as the Main Character of Antigone   Throughout the Greek play Antigone by Sophocles, there exists a dispute as to who should receive the designation of main character. Antigone, the daughter of the cursed King Oedipus, as well as Creon, stately king of Thebes, both appear as the key figures in this historic play. I believe that Creon, king of Thebes, should be considered the main character in this work of Greek theater. Three

Free Macbeth Essays: Sleep and Sleeplessness

525 words - 2 pages The Sleep and Sleeplessness Motif in Macbeth We have consciences that function to tell us the difference between right and wrong. If we have clear consciences, we usually possess the ability to sleep. But when our consciences are full of guilt, we experience a state of sleeplessness. In Macbeth, Shakespeare uses the sleep and sleeplessness motif to represent Macbeth's and Lady Macbeth's consciences and the effect Macbeth's conscience has on

Life Outside of Life in Hawthorne’s Wakefield

898 words - 4 pages Life Outside of Life in Hawthorne’s Wakefield   Efficacy lies at the heart of human desires for immortality. Characters throughout literature and art are depicted as wanting to step aside and see what their world would be like without their individual contributions. The literary classic A Christmas Carol and the more recent, but ageless, film It’s Wonderful Life both use outside influences (three ghosts and Clarence the Angel

Essay on Identity in Song of Solomon

2172 words - 9 pages Searching for Identity in Song of Solomon         Abstract: Whether Africans really fly or just escape a monumental burden, perhaps only through death, is a decision Toni Morrison has apparently left to her readers. Never the less, no matter what you believe, within Song of Solomon, the suggestion is, that in order to "fly" you must go back to the beginning, back to your roots. You must learn the "art" from the old messages.   O

The Character of Oedipus in Oedipus and The Infernal Machine

904 words - 4 pages The Character of Oedipus in Oedipus and The Infernal Machine    The stories of Oedipus, as told through Seneca's Oedipus and Cocteau's The Infernal Machine, contain both similarites and differences. Both authors portray the character of Oedipus as being obstinate, ignorant, and inquisitive. Yet Seneca and Cocteau differ on their interpretation of the motives that propelled these characteristics of Oedipus. Seneca portrays Oedipus as a

Okonkwo's Tragic Flaws in Chinua Achebe's Things Fall Apart

3121 words - 12 pages        An increasing amount of contemporary literature traces its origins back to the early works of Greece. For ages, humans have fascinated themselves with the impossible notion of perfection. Unrealistic expectations placed on those who were thought to be the noblest or most honorable individuals have repeatedly led to disappointment and frustration, either on the part of those particular individuals or those they influence. Classic

Sophocles' Antigone - Antigone Must Challenge Creon

889 words - 4 pages Antigone Must Challenge Creon in Antigone   In his "Funeral Oration" Pericles, Athens's leader in their war with other city-states, rallies the patriotism of his people by reminding them of the things they value. He encourages a sense of duty to Athens even to the point of self-sacrifice. He glorifies the free and democratic Athenian way of life and extravagantly praises those willing to die for it. In Antigone, Creon, Thebes's leader in

Similar Essays

Reorganizing Yahoo Essay

1061 words - 4 pages exceptionally organized list of websites formed the concept behind Yahoo, which soon became one of the most highly visited sites on the internet (Indu & Gupta, 2007). Yahoo did very well in the first four years, but before long it was clear that the company was in desperate need of a focused strategy. The decline in Yahoo’s performance was attributed to many factors including the company’s inability to produce sufficient revenues from “search-related

Lacking Growth At Yahoo! Inc. Essay

1142 words - 5 pages organizational learning. Information Research, 7 (1). Retrieved from: Holahan, C. (2006). Why Yahoo’s Panama won’t be enough. Bloomberg Businessweek. Retrieved from: Indu, P. & Gupta, V. (2007). Reorganizing Yahoo! Hyderbad, India: ICFAI. Wheelen, T. L. & Hunger, J. D. (2012). Strategic management and business policy: Toward global sustainability. (13th ed.). Upper Saddle River, NJ: Prentice Hall. Yahoo! Inc. (2008). Yahoo!, Inc. SWOT Analysis, 1-9. Business Source Premier, EBSCOhost (accessed March 18, 2012).

Solutions To "Too Big To Fail"

2278 words - 9 pages entire market would be likely to deteriorate. Like Alan Greenspan, I think that corporations should never get too big that the federal government must bail them out. I believe that companies, whether they are financial or non-financial, should be held accountable for their actions. If their actions lead them to bankruptcy, these companies should face the consequences of either liquidating their assets or reorganizing their company under

Global Communications Benchmarking Essay

6940 words - 28 pages out. One of eBay's toughest challenges is not necessarily overhauling the shopping experience, but persuading the investors not to sell.eBay plans to launch a new marketing campaign this fall, hyping the eBay online shopping experience. The goal is to generate excitement for winning auctions. eBay has also started online advertising through partnerships with Google, Yahoo and Craigslist.Since acquiring PayPal in 2002, eBay has aggressively