This website uses cookies to ensure you have the best experience. Learn more

Reorganizing Yahoo! Essay

877 words - 4 pages

When Terry Semel became Chairman and CEO of Yahoo! he faced the daunting task of guiding Yahoo! through yet another restructuring process. Was Semel correct in his assumption that another restructuring was necessary or would Yahoo! have been fine without the restructuring?
Yahoo! began as a small web site in the mid ‘90s geared toward tracking favorite sites visited by users and quickly grew into a widely used and highly popular Web browsing tool and media sensation. With Yahoo!’s initial “business plan modeled on [that of a] traditional broadcast media” company it was inevitable that at some point in the future Yahoo!’s structure would need to be adjusted to better suit the company’s needs (Wheelen & Hunger pg 13-3). Yahoo!’s first restructuring created a bureaucratic organization that was easily overwhelmed by “overlapping responsibilities” which predictably “slowed down the decision-making process” (Wheelen & Hunger pg 13-6). Regardless of this set back in the company’s structure Yahoo! has maintained an extraordinary assortment of accomplished and knowledgeable senior executives. However, because Yahoo! lacked any clear-cut and decisive structure the company lost some of its vital personnel as well as many other employees throughout the corporation.
Yahoo! began as a company focused on “communication, content, and commerce” and was well-known for its abilities in these areas (Wheelen & Hunger 13-8). However, over the years Yahoo! managed to lose both its focus and its identity causing its executives to become overwhelmed by the many different opportunities in the internet industry. Semel arrived on the scene with a clear idea of what needed to be done to refocus Yahoo! on what would make the company profitable in the short-term as well as increase the company’s longevity in the face of fierce competition. Semel was determined to eliminate the “complex matrix organizational structure” and replace it with a leaner, more agile organizational structure, one which was more receptive to its clientele (Wheelen & Hunger 13-6). Semel’s decision was exactly what the company needed to regain its position in the industry.
Semel’s belief that reorganizing Yahoo! into an organization focused on catering its services to three main groups was an accurate assumption necessary for securing Yahoo!’s future profitability and longevity. A company spread too thin across too many areas, as Yahoo! was previously, is literally setting itself up for failure and Yahoo! was well on its way down the road of failure before Semel’s appointment as CEO. In Yahoo!’s operations it was clear that there was an ‘audience,’ a group of persons who use the various services offered by Yahoo! and their...

Find Another Essay On Reorganizing Yahoo!

When the Bubble Burst Essay

1539 words - 6 pages By the time I arrived state side from my second tour in the Middle East the housing bubble had already burst. I noticed a drastic change in the way that many of my friends and family were living. Several of my friends that worked in real estate had sold their boats and seconds houses. My own stock portfolio had lost a third of its value. My sister and her husband had defaulted on their home mortgage leaving them scrambling for a place to live. I

phase diagram Essay

4456 words - 18 pages Introduction: Chemical equilibrium is a crucial topic in Chemistry. To represent and model equilibrium, the thermodynamic concept of Free energy is usually used. For a multi-component system the Gibbs free energy is a function of Pressure, Temperature and quantity (mass, moles) of each component. If one of these parameters is changed, a state change to a more energetically favorable state will occur. This state has the lowest free energy

Revolutionary Work of Art

1890 words - 8 pages Walter Benjamin emphasizes in his essay, “The Work of Art in the Age of its Technological Reproducibility” that technology used to make an artwork has changed the way it was received, and its “aura”. Aura represents the originality and authenticity of a work of art that has not been reproduced. The Sistine Chapel in the Vatican is an example of a work that has been and truly a beacon of art. It has brought a benefit and enlightenment to the art

Enlightenment Thought in New Zealand Schools

1594 words - 6 pages In this essay I will be looking at how the political and intellectual ideas of the enlightenment have shaped New Zealand Education. I will also be discussing the perennial tension of local control versus central control of education, and how this has been affected by the political and intellectual ideas of the enlightenment. The enlightenment was an intellectual movement, which beginnings of were marked by the Glorious Revolution in Britain

Psychological Egoism Theory

2240 words - 9 pages The theory of psychological egoism is indeed plausible. The meaning of plausible in the context of this paper refers to the validity or the conceivability of the theory in question, to explain the nature and motivation of human behavior (Hinman, 2007). Human actions are motivated by the satisfaction obtained after completing a task that they are involved in. For example, Mother Teresa was satisfied by her benevolent actions and

How Celtic Folkore has Influenced My Family

1587 words - 6 pages Every family has a unique background that influences the way they live and interact with other people. My parents, who emigrated from Ireland to the States with my three brothers in 1989, brought over their own Celtic folklore and traditions that have helped shaped the way our family operates and lives. One aspect of folklore that has helped shape my family dynamic is the Celtic cross—both its background and what role it has played in our lives

Julia Margaret Cameron

1406 words - 6 pages At a time when women were looked upon as being homemakers, wives, mothers and such the late 1850's presented a change in pace for one woman in specific. Photography was discovered in 1826 and soon after the phenomenon of photography was being experimented with and in turn brought new and different ways of photo taking not only as documenting real time, but also conceptualizing a scene in which an image would be taken. Julia Margaret Cameron will

Evaluation of School Improvement

1403 words - 6 pages The evaluation process should be progressive to incorporate overall planning, implement changes, which contribute to success. In order to focus on school climate and norms, the evaluation design must include the students, instructions, and outcomes to improve communication and building-level concerns to be address in this response. School Climate and Social Norms The school principal, other staff leaders, and personnel set the tone and the

Case Study: The Benefits of Animal Testing

1757 words - 7 pages Nine year old Amy has already had a rough start in life. She was born with an abnormal heart that hinders her everyday activities. Amy is unable to keep up with kids her own age because she often tires out easily. As a consequence, she has very little friends and is often alone. Amy is forced to take different medications everyday just to survive. Amy’s life consists of medicine, doctors, and constant hospital visits. However, Amy is due for a

Myth and Magic: Realism in "One Hundred Years of Solitude"

1531 words - 6 pages “He enjoyed his grandmother's unique way of telling stories. No matter how fantastic or improbable her statements, she always delivered them as if they were the irrefutable truth” (Wikipedia, 2011). Experiences are particular instances of one personally encountering or undergoing something and in these moments of time life changes for the best or the worst and memories are formed. These recollections such as riding your first bicycle, going to

Adiponectin: a Novel Indicator of Malnutrition and Inflammation in Hemodialysis Patients

2384 words - 10 pages Objective Protein-Energy malnutrition (PEM) and inflammation are common and overlapping conditions in hemodialysis patients which are associated with increased risk of morbidity and mortality. Adiponectin is an adipocytokine which is exclusively produced by adipose tissue. Few studies in hemodialysis patients have demonstrated that serum levels of adiponectin were significantly higher in malnourished patients compared to well-nourished ones. The

Similar Essays

Reorganizing Yahoo Essay

1061 words - 4 pages exceptionally organized list of websites formed the concept behind Yahoo, which soon became one of the most highly visited sites on the internet (Indu & Gupta, 2007). Yahoo did very well in the first four years, but before long it was clear that the company was in desperate need of a focused strategy. The decline in Yahoo’s performance was attributed to many factors including the company’s inability to produce sufficient revenues from “search-related

Lacking Growth At Yahoo! Inc. Essay

1142 words - 5 pages organizational learning. Information Research, 7 (1). Retrieved from: http://informationr.net/ir/7-1/paper112.html Holahan, C. (2006). Why Yahoo’s Panama won’t be enough. Bloomberg Businessweek. Retrieved from: http://www.businessweek.com/technology/content/dec2006/tc20061226_633699.htm Indu, P. & Gupta, V. (2007). Reorganizing Yahoo! Hyderbad, India: ICFAI. Wheelen, T. L. & Hunger, J. D. (2012). Strategic management and business policy: Toward global sustainability. (13th ed.). Upper Saddle River, NJ: Prentice Hall. Yahoo! Inc. (2008). Yahoo!, Inc. SWOT Analysis, 1-9. Business Source Premier, EBSCOhost (accessed March 18, 2012).

Solutions To "Too Big To Fail"

2278 words - 9 pages entire market would be likely to deteriorate. Like Alan Greenspan, I think that corporations should never get too big that the federal government must bail them out. I believe that companies, whether they are financial or non-financial, should be held accountable for their actions. If their actions lead them to bankruptcy, these companies should face the consequences of either liquidating their assets or reorganizing their company under

Global Communications Benchmarking Essay

6940 words - 28 pages out. One of eBay's toughest challenges is not necessarily overhauling the shopping experience, but persuading the investors not to sell.eBay plans to launch a new marketing campaign this fall, hyping the eBay online shopping experience. The goal is to generate excitement for winning auctions. eBay has also started online advertising through partnerships with Google, Yahoo and Craigslist.Since acquiring PayPal in 2002, eBay has aggressively