3.2 The current tourism policy of the destination
There are several documents, which are related to the tourism policy. For instance: tourism policy 1999 and National Development plans.
Tourism is still one of the main and important sectors which are playing significant role in the stimulation of national economic growth, employment and income opportunities for the locals. The mission statement for the tourism sector is to enhance the quality of life in Zambia through government led the private sector, quality product developments that are consistent with the protection of the unique natural and cultural heritage.
The priority aims of the Zambian government are: diversify the tourism product from being mainly wildlife based, improve infrastructure, to facilitate the development in the sector, raise public awareness of the national significance, promote domestic tourism, promote cultural tourism, improve tourist infrastructure, to help the industry to create more local jobs and to generate more local income. In cooperation with the “Gender in development division” the Ministry of tourism will ensure that gender policy is taken into account. That means that both men and women can equally work in the tourism industry (Ministry of tourism, n.d.).
To conclude, tourism policy is the official document on tourism development, and it is still important for the tourism industry in Zambia. The report contains background information of the tourism policy, mission statement and legal frameworks. The mission and aims are giving the main guidelines for the tourism development. Legal frameworks explain the role of the government, the private sector and local communities.
Furthermore, national development plans are the modern documents about the strategic plans of Zambian government. There are two versions, which were recently recorded: Fifth National Development Plan 2006-2010 and Sixth National Development Plan 2011-2015. Fifth national development plan (FNDP) is based on medium-term macroeconomic, fiscal and aid policy objectives. The main themes of the FNDP are economic and social sub-themes. Theme is based on job creation and wealth through local participation and technological advancement. Economic growth and foreign exchange earnings are expected from agriculture, manufacturing, tourism and mining. Tourism section contains information such as analyzing of the past performance, polices, key reforms, vision and goals for 2010, programs, objectives and strategies, implementation and monitoring part. The main goal for the tourism industry is to enhance the contribution of the tourism sector to economic growth and poverty reduction ("Fifth national development plan", 2006).
Sixth National Development Plan (SNDP) is the successor of the previous national development plan. The theme is "Sustained economic growth and poverty reduction". Aim of SNDP in tourism will be to make the sector viable and competitive through improved infrastructure particularly in the...