Report For The Proposal Of Fast Moving Consuming Goods

1780 words - 7 pages

REPORT ON THE PROPOSAL TO INECREASE THE ORGANIZATION'S SALES AND PROFITABILITYFor the attention of : Ms Debbie ChooThe Marketing DirectorNestle (M) Sdn BhdCompleted by : Dorine FooMarketing ResearcherEvolution Research Sdn BhdNielsen Sdn BhdDate of submission : 28 February 2014IntroductionEvolution Research Sdn Bhd was established in 2011 . It is a research-based marketing consultancy . We will help you to develop the best solutions to understand and meet the needs and wants of today consumers.Nestle (M) Sdn Bhd was commissioned by Debbie Choo to research on the factors that lead to decline in sales of the organizations and to investigate into a, b, c and d.What are the factors that are contributing to the organization's decline in sales ?Internal factor (weakness). The competitors have similar products (chocolate malt drink) as Milo . For example, the product ranges of Milo, Vico, Ovaltine are similar such as powdered drink, instant drink, pack drink and others. According to summary of Fast Moving Consumer Goods(Milo) Survey(2014)(Q13. In your opinion, is Milo better, about the same or worst than another brand ?) , the opinions of 49% of respondents , Milo is same as another brands.On the other hand, external factor (threat), the prices of Milo's competitors is cheaper than it. According to Tesco Stores (Malaysia)(2012) , the prices of Milo's competitors are RM30.00 and below. Next, is economical . For example, nowadays , in Malaysia, the prices of all the stuffs are increased . According to summary of Fast Moving Consumer Goods (Milo) Survey (2014)(Q12. How much did you pay for Milo products ?) , there are 51 % of respondents are pay RM9.90 for Milo products.The another external factor (social) . According to summary of Fast Moving Consumer Goods(Milo) Survey(2014) (there are 69 % of students and 31% of working adults. For example, most of the students are rely on their families. In addition, the household products were bought by their families and they are also consumers only. Moreover, the working adults can afford to buy any stuff that they like because higher income. According to summary of Fast Moving Consumer Goods(Milo) Survey(2014)(Q4. What is your annual income ?), there are 9 % of respondents whose annual income is RM36,000 and above.Research MethodsI had created the design of survey and it was a fast moving consumer goods (Milo) survey and this survey also has 21 questions. Furthermore, I sent out the survey to 35 respondents .3. FindingsList of graph (Pie Charts)Refer to figure 1 , there are 35 respondents but the females are more than males . Females are 74 % and Males are 26 % .Refer to figure 2 ,there are 100 % of respondents who are age 18 until 36 years old .Refer to figure 3 , I had 35 respondents who are 100 %of Chinese .Refer to figure 4 , there are 91 % of respondents whose annual income is RM36,000 and below and the other 9 % of respondents whose annual income is RM36,000 and above. Refer to figure 5, there are 69% of...

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