Republic Of Ireland Environmental Influences Analysis

1129 words - 5 pages

Introduction"The state known today as the Republic of Ireland seceded from the United Kingdom in 1922" (Wikipedia, 2006). Until the 1990s the country experienced poverty and emigration. Northern Ireland is a completely separate country from the Republic of Ireland. In 1921, a "decision was made to exclude from the Free State six of Ireland's 32 countries--those in the Northeast which had the most substantial Protestant populations" (Executive Planet, 2004). Irish governments have attempted to unify Northern Ireland with the Republic of Ireland but are still battling a peaceful unification. This analysis will address the Republic of Ireland's marketing environment, which will include the country's demographics, social, cultural, political and technological influences and economic influences and status.DemographicsThe Republic of Ireland (Ireland) is a small country that occupies five-sixths of the island of Ireland consisting of approximately 26,600 square miles of land situated in the North Atlantic Ocean, west of Great Britain. The population of Ireland is 4,062,235 with over 40 percent of the population residing within 100 km of Dublin, the country's capital.According to the World Fact Book, the median age in Ireland is 34 years as of 2006 est. Age structure is:* 0-14 years: 20.9% (male 437,903/female 409,774)* 15-64 years: 67.6% (male 1,373,771/female 1,370,452)* 65 years and over: 11.6% (male 207,859/female 262,476) (2006 est.)Birth rate is 14.45 births/1,000 population and the death rate is 7.82/1,000 population (2006 est.)Social/CulturalLeprechauns, four-leaf clovers, Guinness Stout, and lush green countryside come to mind when one thinks of the Emerald Isle. The official language of Ireland is both Irish (Gaelic) and English, with English being the predominant language spoken today. All schoolchildren are taught Irish and English in elementary school, and advanced course are carried throughout latter grades. Religion is an important part in the Irish psyche. "The official religion of the country is Catholicism and indeed, the Catholic Church has had a hold on the governing of the country for many years" (Executive Planet, 2004).PoliticalThe current government of Ireland is a parliamentary democracy. The legal system is "based on English common law, substantially modified by indigenous concepts; judicial review of legislative acts in Supreme Court; has not accepted compulsory ICJ jurisdiction" (The World Fact Book) President Mary McAleese is the current chief of state for the executive branch and has been in power since 1997. The head of government is Prime Minister Bertie Ahern."At present, the Irish Government controls several large and key parts of the economy" (Wikipedia). These include, Coras Iompair Eireann (CIE) the bus and railway market, Electricity Supply Board (ESB) the electricity generation market, Radio Telefis Eireann (RTE) the radio and television broadcast sector, Aer Lingus and various airports and An Post, the light mail...

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