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History Of Photography Fashion Assignment

1194 words - 5 pages

This photograph is from the December/January 2009 issue of Teen Vogue and is on page 80. The model is a young woman who catches one’s eye with her awkward stance, as she is slouched forward and one of her knees is bent in toward the other at a large angle, and with her gaping mouth and joyful facial expression. One can see immediately that the intended audience is the relatively young female population who would enjoy dressing up in a nice dress and high heels and simply having fun. One can also come to this conclusion from the fact that this advertisement is in Teen Vogue, a magazine solely dedicated to the wishes and aspirations of teenage girls. This also connects to the fact that the mood of the image is very carefree and jovial. She is obviously happy and is wearing a flowing green dress, which is about the same shade as the big green letters O and K, making up “OK”. There is a record player next to her and big speakers to the left of it. The guitar in the back left corner also ties into the theme of music. These all contribute to a “hip” and young scenery; the kind of simple, yet fun room that every girl enjoys. Again contributing to the musical aspect of the photograph, she looks as if she is having fun dancing alone in her room in her Aldo high heels, while the backlighting highlights the edges of her body. This is what truly makes the photograph.There is something intriguing about this girl wearing her heels and dressing up, yet she is alone in her own home and is neither at a party nor a dinner. The viewer is immediately drawn into the photograph. The fact that the toes of both feet are planted firmly on the ground, but her left foot is arched so that the heel is lifted above the ground creates another awkward position. The combination of the two suggest that the viewer must look deeper into the photograph and perhaps explore how the emphasis is placed on the shoes. It is clearly an advertisement for Aldo’s shoes, but how can the viewer be certain that the dress is not the focus or the necklace? The aforementioned high contrast backlighting plays another part in the depiction of the shoes by creating the only really distinct, sharp-edged and concrete shadow in the picture, the sharp outlines of her shoes on the wood floor. This, along with the tilted foot, helps create emphasis as to what part of her outfit is being sold. Aldo shoes has effectively caught the viewer’s attention and has engaged him or her to learn more about the photograph. This means that this company was successful in their depiction. Contemporary fashion is not solely about what people want to wear in order to fit in with the cultural status quo. As this photograph shoes, it is also about feeling comfortable in one’s skin and being able to let loose while feeling confident within the clothes that one is wearing.This second photograph that depicts men’s fashion is from the October 2008 Volume 58 Issue Number 10 of...

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