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History Of The Vermont Teddy Bear

4618 words - 18 pages

According to legend, the teddy bear was first created in 1902 because President Theodore Roosevelt was unable to kill a small bear cub that his tracker brought to him to shoot during a hunting trip. Once the press heard about this, they began advertising cartoons on the Presidents refusal to kill the young cub.Vermont Teddy Bear was founded in 1981 by John Sortino because he noticed that all of his son's teddy bears were made outside of the United States. He wanted to make one that was made and manufactured here in the states. He did all of the work himself through self-taught lessons, and also began drawing classes to be able to create them himself.In your text read Case 27, "The Vermont Teddy Bear Co., Inc: Challenges Facing a New CEO" (pages 27-1 through 27-22). Using the case, your readings, the Cybrary and the Internet, develop both an EFAS (External Factors Analysis Summary) Table and an IFAS (Internal Factors Analysis Summary) Table. It is important that you submit with your tables a description of both your environmental and internal scanning process, including what factors you considered and why.1a) EFAS Table EFAS Table External Factors Weight Rating Weighted Score Comments 1 2 3 4 5 Opportunities Private Equity Investment Firm 0.2 5 1 more money for working capital Sale-Lease back transaction 0.1 5 0.5 Paid off mortgage and line of credit Purchase of off-shore production inventory 0.1 3 0.3 lower costs for production Trend in holiday sales 0.05 2 0.1 boost of profit for these holidays Tom Shephard to the Board of Directors 0.05 3 0.15 strong financial and operations experience Threats Retail Stores 0.1 3 0.3 annual payments too high Competition 0.05 2 0.1 Disney seems to be biggest competitor Name Recognition 0.1 3 0.3 Bear-Gram seems to be only association New Product Marketing 0.1 2 0.2 keeping within "bear" product line ...

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