Requirements for successful manipulation
According to psychology author George K. Simon; successful psychological manipulation primarily involves the manipulator:
1. concealing aggressive intentions and behaviors.
2. knowing the psychological vulnerabilities of the victim to determine what tactics are likely to be the most effective.
3. having a sufficient level of ruthlessness to have no qualms about causing harm to the victim if necessary.
Consequently, the manipulation is likely to be accomplished through covert aggressive (relational aggressive or passive aggressive) means., Wikipedia, http://en.wikipedia.org/wiki/Psychological_manipulation 
1. n other words, the perfect ad campaign. Jib Fowles in his article defines the “Fifteen Basic Appeals” that motivate most humans. Advertisers tend to target one or more of these needs in order to sell a product. Because you can’t escape ads in the 21st century the stakes are high to make your ad stand out above the noise. We (humans) tend to block out a lot of what is thrown at us; this intentional blindness makes getting through the daily morass possible. So how do you reach that person who has learned how to tune you out? Manipulation, in one form or another. With the science behind it, advertisers can have a laser focus on the exact demographic they want to reach and thanks to the science they have a really good idea how to make our buying decisions for us, without us even being aware. In fact, the more unaware the better, we buy the product yet we aren’t entirely sure why, or we feel loyalty to a company and when we stop to consider that fact we realize we don’t how that loyalty was developed.
Odell’s unbottled beer ad targets the need for affiliation, one of the 15 Basic appeals listed by Fowles, the target, “hipster’s need for affiliation, the graphic design has a grunge, urbanish appeal. Against a neutral backdrop two brown bottles arranged slightly off-center stand out. On the brown bottles are what looks like hand written words; Good times with friends, 12 air guitars, just waiting for a new idea, an EPIC spontaneous snowball fight, cafeteria tray sled races, kitschy, hipsterish words and phrases. They are telling you, “Drink Odell’s unbottled, its cool and trendy, you will be cool and trendy and hang out with others just like you.” You will be spontaneous, do fun things, go fun places, but still be smart enough to “just wait for a new idea.” It is a tricky strategy because, “hipsters” find you, you don’t find them. That is their whole point, they make the discoveries, and they are the harbinger of what’s cool, quirky and ironic. Target them and they could make you uncool. Fowles, “ As well as presenting positive images advertisers can play to the need for affiliation in negative ways, by invoking fear of rejection.” I think this is in play in the reverse with Odell’s being the one that has a pathetic need for affiliation that they think the “hipsters” can...