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Research On The Demand For A New Jam Product

1348 words - 6 pages

Background of the Study
In (2004), USDA scientists investigated over 100 foods to measure their antioxidant concentration per serving size. Jam sandwiches are thought to have originated at around the 19th century in the United Kingdom. Two apples - Red Delicious and Granny Smith - ranked 12th and 13th respectively. Antioxidants are disease-fighting compounds. Scientists believe these compounds help prevent and repair oxidation damage that happens during normal cell activity. In Scotland they are known as pieces and jam or jelly pieces. The jam sandwich was an affordable food which was a major part of the diets of the lower/working-class people of cities such as London and Glasgow. One plausible reason for this was that the ingredients that the jam sandwiches were made from cost little to manufacture and due to taxes being lifted on sugar in 1880, it became widely available as a cheap foodstuff. Today, jam sandwiches are mainly consumed by children. Shops do not often sell individual jam sandwiches.
In the Philippines (2007) Andy Albao Enterprise, was engage in manufacturing jam product wherein they segmented and positioned their product in an ideal way. Jam product has been sold in the Philippines for breakfast and snack time of the Filipino citizen.

The reason why the researchers come to think of this kind of innovative product made from fresh fruits (Buko and Apple) is to introduce it in the market and create a need to consumers especially here in Davao City.
Nature of the Business
The name of the business is JAMMY COMPANY, owned by Gerbe Jean A. Caerlang, Maria Teresita I. Abuda, Cherry Mae Pedrajas, Mary Rose N. Requillo and Aimie L. Morales. They found the idea of Jam product to test how feasible the mixed fruit Jam. The name of the product is Bukapol Jam made from Buko and Apple fruits.
The business name, Jammy Company composed and owned by the 5 students of the same University, named by Gerbe jean A. Caerlang, Maria Teresita I. Abuda, Cherry Mae Pedrajas, Mary Rose N. Requillo and Aimie L. Morales. They arrive in the word of Jammy as their company name since their product is a Jam. The business partner has chosen to adopt the name Bukapol Jam since it is the combination of Buko and Apple that both have lot of health benefits.
The Buko or coconut meat helps prevent obesity by speeding up metabolism, improves heart health by providing healthy short chain and medium chain fatty acids that are essential to good health improves digestion and many of the symptoms and inflammatory conditions associated with digestive and bowel disorders .They want their product be penetrate by the market by means of the healthy benefits provided especially for those who are health conscious.
They tried to create this innovative product since in the local area of Davao City, no one of the Business partner encounter the mixed fruit jam .The Jammy Company tried to let their product be penetrated in the market place.
Objectives of the Study

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