Potentiality of internet market in Bangladesh
The current situation of internet market in Bangladesh is not good enough. There is huge gap between demand and supply of internet services. The following table represents it:
Internet Usage and Population Statistics:
Source: International Monetary Fund.
There are some internet service providers in Bangladesh e.g. Citycell Zoom, Qubee, Banglalion, Grameen Phone Internet, Airtel, Robi and Banglalink. But the providers are failed to cover up the demand and supply gap of internet services. And also in many cases their given services are not satisfactory at all. Still Bangladesh is very much potential for internet market. It's the high time to define the necessity of expansion of current internet service providers or newly establishment of (ISP) internet service providers' agencies.
Purpose of the Research:
The general purpose of this study is to determine the Potentiality of internet market in Bangladesh. The specific research objectives are the followings:
To determine what services internet users need.
To conclude what amount they are willing to pay for internet services.
To develop an accurate profile of customers consumption behavior relative to the cost of internet packages.
To settle on experience and satisfaction of internet users with existing internet services.
To develop an accurate internet package for the users based on their needs and satisfaction.
Benefit of Research:
From this research we can identify customer needs and demands. Customer needs and choices also find out through this paper. Customer satisfaction is the main goal of these services. It also helps to show the market segmentation. This paper identifies the target market of this business. This research also shows what kind of innovation is needed in this service. Service providers can easily identify where, how much is need of the consumer.
The survey research method will be followed. Each...