Research Question Development
This paper will formulate qualitative and quantitative questions. Also discussed will be the appropriate approach with regard to the design of the research as well as the research question. This paper will include hypotheses for the quantitative questions as well as the design of the research that appears to be the most appropriate for the qualitative and quantitative. Also included will be the corresponding methods of data collection that are appropriate for each of the questions and the appropriate methods of data analysis necessary to analyze this data.
Qualitative Research Questions
Q1. How do salespeople in the field of pharmaceuticals describe their experience with using sales force automation technology?
This question focuses on Phenomenology and is a qualitative type of question. In this case, a phenomenological study should be undertaken in order to be able to understand the experience based on the point of view of pharmaceutical sales representatives regarding the use of sales force automation technology. According to Leedy and Ormrod, (2013), a phenomenological study depends upon in-depth interviews that are of a length that requires 1 to 2 hours to complete and includes 5 to 25 interview participants. The data analysis portion of this process includes the breaking down of the research into a more manageable format that separates the data into that which focuses on the most pertinent information (Leedy & Ormrod, 2013). Next, according to Leedy and Ormrod, (2013), the information is sorted by category so that the researcher can determine how the salespeople experienced the sales force automation technology during the time that they spent using it. Finally, the researcher will create a composite description of how people typically experience the use of sales force automation technology (Leedy & Ormrod, 2013). According to Denzin & Lincoln, (n.d.), there is software that can support researchers in analyzing the data that is accumulated, again, from the in-depth interviews that will take place as part of a phenomenological study.
Q2. How do salespeople in the field of pharmaceutical sales go about discovering the advantages and disadvantages of sales force automation technology?
This question focuses on the Grounded Theory study design and is a qualitative style of question. The reason that this is a Grounded Theory style of question is that it is the type of question that does not assume that there is a current theory that solves the problem of how salespeople evaluate new technology (Leedy & Ormrod, 2013). In other words, rather than simply basing the data on currently available theories, this method of research design relies on data collected in the field through in-depth interviews and other sources to create a new theory about how salespeople go about discovering the advantages and disadvantages associated with sales force automation technology. The chosen process for analyzing data...