Case Study: Kama House Of Exotic Decor

652 words - 3 pages

Introduction to the businessName of business: Kama - House of Exotic DecorLocation: 52 Elbow St, WEST KEMPSEY 2440Type of business: Partnership.Reason for starting business: Interest of owners.Main objectives and goals of the business: The main goal of the business is to occupy its owner's time.Mission statement: To be creative and to teach others how to be.Personal reasons behind starting the business: The business was started for investment purposes.Was market research used? Market research was used. The manager/partner available at the time was not involved in this side of the business and the other partner/manager was unavailable.Products sold: Exotic décor and beadsCompetition: Tracey's soap and things.Type of society business operates in: Low income areaGeneral economic conditions experienced: A low at the present timeResourcesFinanced by: LoanCurrent financing arrangements: There are no financing arrangements in place at the present time.Capital equipment owned by the business: All business equipment is leased.Building: The building the business operates in is leased.Management skills: The owners have marketing skills. When questioned further they did not wish to elaborate.Staff: At the present time no staff are employed by the business because it is the owners hobby business and they are not required.Operation of the businessForms of promotion: The only form of promotion the business uses is that on the building. It relies on word of mouth.How is stock controlled: Stock is brought on demand.Support supplied to goods sold: Stock sold is not refunded. It is though replaced.Quality controls: The store only buys proven quality goods.Management structures in place: Tasks are shared equally between the two managers and things are done in a team approach.Location in life cycle phase: The business is currently in a period of growth.Target market: Those interested in exotic décor and craft such as creating bead and precious stone jewellery.Support services and government influenceGovernment influence on starting of business: The only government influence on the business was zoning. This was not a hassle for the...

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