Case Study: Razorfish And Cloud Computing

512 words - 2 pages

System performance is one of the most important metrics to measure system efficiency. Organizations that need high-performance computing such as scientific ones can use cloud computing to perform their tasks faster. In the cloud there are many machines works together in parallel to provide high processing speed. Now, most of organizations use only 15 percent of their machines capacity. Moreover, cloud computing provides services for data-intensive applications such as data mining. Salesforce.com which provides cloud CRM applications says that the performance is faster five times comparing to traditional cline-server infrastructure.

Case Study
Razorfish is a digital advertizing and marketing firm. They collect and analyze customer data from their behavior on the web. They use algorithms on this data (Gigabytes to Terabytes) to segment the customers. It’s very important to get the result without any delays or they will lose their customers. So they implemented their solution using cloud computing. They chose Amazon EC2 which cloud computing service that allows users or organizations to rent virtual computers on which to run their own applications (Wikipedia.org). The result is improving in their efficiency by reducing the cost and the risk of delays.
Also, network performance is very critical in cloud computing. So there are many methods can be used to improve network performance:
1. Overlay Network: where providers use edge servers and optimization schemas to improve the performance.
2. Managed IP Network Service: where providers give private IP connection. So the connection is direct between the organization and the cloud company provider.
3. FASP (Fast And Secure Protocol): which ranges from a few times to hundreds of times faster than standard TCP (Wikipedia.com).
4. Dynamic caching, compression, and prefetching.
Performance is not only the application performance. It can be related to organization performance such as employees’ productivity and financial performance. Cloud computing improves employees performance when they just focus on the main tasks instead of maintenance and...

Find Another Essay On Case Study: Razorfish and Cloud Computing

Cloud Computing and The Future Essay

1040 words - 4 pages Cloud Computing and The Future Introduction Our future in computing is moving into a whole new direction called Cloud Computing. Many questions and issues have arisen from this new adventure in computing. For us to understand cloud computing we must first learn what it is. Once we have established that knowledge we can then venture out to the advantages and disadvantages, types of models, and finally services in cloud environments. We will

Cloud Computing and Internal Controls Essay

920 words - 4 pages be very costly depending on a company’s IT needs, cloud computing “offers the promise of massive cost savings combined with increased IT agility” (NIST, 2011). According to Vehlow and Golkowsky (2011, 20), as companies transform their IT systems over to a cloud computing system they no longer can use their internal controls to monitor the system. This writer believes this to be true because when comparing companies that utilize cloud computing

Cloud Computing: Communication and Collaboration

731 words - 3 pages Cloud computing is rapidly increasing at a remarkable rate among businesses including small and midsize businesses (SMBs). SMBs have found certain attributes of cloud computing rather beneficial which include communication and collaboration along with infrastructure-as-a-service (IaaS). It is reported that communication and collaboration are two important attributes for SMBs and these can be easily carried out with cloud computing. Cloud

Cloud Computing and IT Professionals

695 words - 3 pages Cloud computing is a very attractive topic for IT professionals to talk about because it provides very lucrative features. Cloud paradigm provides rapid on-demand provisioning of resources like CPU, storage, bandwidth etc. to users, with a little bit of management efforts. Recent cloud platforms, as exemplified by Amazon EC2 and S3, Microsoft Azure, Google App Engine, Rackspace , etc., organize a shared pool of servers from multiple data centers

Cloud Computing: Email and Storage Services

3759 words - 15 pages universities had realized the technological impact that DARPA could have, they formed a communications network between educational institutes which progressively opened up for use to the general public. DARPA is responsible for creating what is commonly referred to as the Internet and is the platform that drives the cloud computing engine today. Due to the rise in popularity of virtualization technology and faster transmission speeds with higher

The Advantages and Disadvantages of using Cloud computing Service

830 words - 3 pages The Advantages and Disadvantages of using Cloud computing ServiceThe "cloud" refers to the Internet; it is usually hosted on more then one server in multiple locations, normally neither the public nor the businesses know where the information is located. Many consumers are turning to the cloud to store and retrieve their data from any computer in the world. They are using this service to store their software, conduct, documents, other personal

A review to cloud computing modeling,simulations and testing techniques

1707 words - 7 pages 1.Intoduction We start with the basic concepts of cloud computing and then in section 2 describes the mathematical approaches that helps in formulation of cloud models. These cloud models aims to identify cloud’s configuration settings to optimize QOS, efficiency in terms of performance and energy under available conditions. In section 3 simulators, their architecture and features are discussed. Basically there are 2 types of simulators, i.e

Ford and GM case study

2220 words - 9 pages resources where it is available at law cost.The several factors for the Ford and GM moved to Russian market, out of above mentioned are as follow:- The demand for cars and light commercial vehicles remained relatively stable prior to, and implementation of market reforms in 1992, For example as per the case study data in 2002 about 1.5 million new and used cars were bought in Russia, about 0.5 million were the car made from foreign manufacture

Ethics and Negotiation - Case study

2376 words - 10 pages Case Study: BP Texas RefineryIntroductionAccording to Lewicki, Saunders & Minton (2003), adopting an unethical approach to negotiation in business can have serious consequences. A recent explosion at the British Petroleum (BP) Texas refinery on 24 March, 2005 reiterated this and demonstrated the effect of an unethical approach to negotiation with the death of 15 contract workers.Ethical behaviour refers to the standards of conduct such as

Communication and ICT Case Study

2173 words - 9 pages Communication and ICT Case Study Tesco and ICT ICT is vital to Tesco. Every aspect of their operation is controlled or monitored by ICT - stock, distribution, payroll, communication methods, and so on. ICT is essential to the running of a modern store. It is used for planning, monitoring, auditing and communicating between store operations. For example, when an item has its barcode read at the checkout, the

Challenger and Columbia case study

1985 words - 8 pages believe that changes are likely to have positive implications for themselves and the wider organization (Armenakis, Harris, & Mossholder, 1993). The Challenger incident forced change within the National Aeronautics and Space Administration (NASA). The case study reveals a reluctance and resistance to change. Change initiatives at NASA were superficial cover-ups and speeches about improvement that did little more than mask the reality of the

Similar Essays

A Case Study On The Cyber Attack In Cloud Computing

2545 words - 10 pages Cloud computing is predicted to be the future technology. This paradigm is considered to be offering infinite resources and comprehensive security, due to the application of modern techniques and highly skilled personnel employed. Despite of highly skilled manpower is looking after the cloud; cybercriminals have managed to attack cloud. This work undertakes the study of threats that exist in cloud computing, the type of industries on target of

Cloud Computing And Management Essay

778 words - 4 pages technology that may have the capability to increase work speed and productivity. Another part of competitive advantage is cost competiveness. The new evolution of computing cloud computing is going to be a great completive advantage for business departments around the world especially in the management field. This will have appositive effect on the management side of business in this global economy.     What is Cloud Computing      Cloud computing is

Cloud Computing And New Technology Essay

1650 words - 7 pages New technologies raise new ethical challenges besides new technical problems. Cloud computing is the recent technology in IT that moves the data away from portable storage devices to large data centers called cloud. It basically means that every application given as services over the Internet to the user. In the view of User it is accessing his/her files, programs and other services through Internet which are hosted by other service providers

Cloud Computing: Pros And Cons Essay

1565 words - 6 pages Cloud computing has greatly influenced many aspects within the growing technology sector. This innovative approach has altered the way many businesses and individuals use technology. While there is no one clear definition of cloud computing, the National Institute of Standards and Technology (NIST) defines cloud computing as “a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing