Research To Promote Uk's Men's Cosmetic Market

5446 words - 22 pages

Research to Promote UK's Men's CosmeticMarketContent- 3 -1 Background - 4 -2 Literature Review - 4 -2.1 UK's cosmetics market - 7 -2.2 Men's Care - Market Highlights and Trends - 7 -2.21 Men's cosmetics market trend - 8 -2.22 Demographic analysis to Men's cosmetics - 10 -2.23 UK's Men's cosmetics market - 12 -3 Aim and Objectives - 13 -4 Methodology - 13 -5 Secondary evidence - 13 -5.1 UK's Demographics - 14 -5.2 Budget and brand factors - 15 -5.3 Industry's Threats - 15 -5.4 Current Marketing Strategy - 17 -5.5 New Distribution Channels for Men's Cosmetics - 18 -6 Conclusions and Recommendations - 21 -Reference - 25 -Bibliography 1 BackgroundA "cosmetic product" means any substance or preparation intended to be placed in contact with the various external parts of the human body (epidermis, hair system, nails, lipsand external genital organs) or with the teeth and the mucous membranes of the oral cavity with a view exclusively or mainly to cleaning them, perfuming them, changing their appearance and/or correcting body odours and/or protecting them or keeping them in good condition (EUCosmetics directive, 1976). The legal difference between a cosmetic and a drug is determined by a product's intended use. Different laws and regulations apply to each type of product. Firms sometimes violate the law by marketing a cosmetic with a drug claim, or by marketing a drug as if it were a cosmetic, without adhering to requirements for drugs (Office of Cosmetics and Colors Fact Sheet, 2002).Cosmetic industry is fundamentally related to people's everyday life. Manufacture of Perfumes and Toilet Preparations have a total turnover of about £11 billion, pre-tax profit of about £0.5 billion in UK, as reported by ICC Plum Data Base(2007). Steady growth in the near future could be expected. UK Gross Domestic Product (GDP) is forecasted (Source: Treasury, 2007) to grow by between 2.4% and 2.6% year by year, indicating a strong and stable economic situation until at least 2011. Skin care products are forecasted to demonstrate the highest growth between 2007 and 2011, increasing by 13.1% to £1.15bn. Cosmetic industry is highly competitive, typically in skin care category. Manufacturers are attempting to persuade consumers to trade up to premium-priced items by investing large sums in developing and advertising innovative products, for example, the anti-ageing cosmetics.As women have known for a long time, cosmetics constitute a weapon in the daily struggle for appreciation, esteem and success. It is now statistically proven that well-groomed men too have better career prospects and success with women (Diamond, 2003). Long gone are the days when the use of toilet water and creams was regarded as unmanly. Inhibitions about buying special cosmetic products for men and going to a beauty parlour have recently diminished. Nowadays the male grooming routine has changed dramatically(Müller, Schill, 2007). It no longer only consists of the three S's:...

Find Another Essay On Research to Promote UK's Men's Cosmetic Market

Cosmetic Surgery: More Harm Than Good

646 words - 3 pages cosmetic market. The business is worth $2.2 billion. Cosmetic surgery has become a norm in today’s society in countries such as the United Kingdom, France and Germany. Asia has begun to embrace the cosmetic surgery whereby China is leading in the market. The question here is, does cosmetic surgery cause more harm than good? Cosmetic surgery does more harm for three reasons. First, cosmetic surgery can be physiologically damaging. When a person

Marketing Plan - Phase I Essay

1674 words - 7 pages critical to the success of this product.There is a tremendous opportunity for this product to create a market for men's skin care products due to the newness of this concept. Vivid Sport can be the brand that the world associates with men's skin care products. Similar to what Coca Cola has done in the soft drink industry. As other companies attempt to enter this market place, they will be secondary to an already dominant player.The main outside

plastic surgery advertisment

1047 words - 5 pages the surgery (Nelson, 2010). This encourages women with low levels of life satisfaction and spends much more time watching media that contains cosmetic surgery ads to undergo cosmetic enhancement (Furnham & Levitas, 2012). In addition to focusing on marketing for needless procedure, clinics have a tendency to excessively promote these types of ads in media, making it impossible to avoid. According to a study performed by Brown, almost 68% of

International Trade --- Import Cosmetics from U.S to Spain

5205 words - 21 pages general population of Spain has shown increased interest in this market over the past few years. It is expected to keep with the upward trend well into the future. This market is very receptive to imports.The following figures are demonstrating the market states in Spain:a. Growth in the body care market has been impressive during 2002; 13.1% growth rate, the highest in the cosmetic market.b. Drugstores and department stores are the channels with the

Sterling Marking Products Ing

1053 words - 4 pages its efficiency and effectivenessThreats-High degree of loyalty between seal producers and formation agents could hinder Sterling's market penetration-Potential duplication of Sterling's patented Mark Maker by UK's competitors-Potential unexpected demand drop due to legal non-requirement of embossed sealSterling's Expansion (PROs/CONs)PROs:-Quick response rate to any orders due to Sterling's sophisticated computer technology-Unique/Innovative

Should animals be used for research in cosmetic industry?

615 words - 3 pages Should animals be used for research in cosmetic industry? Animal testing is widely used to develop new medicines and to test the safety of other products. These experiments can cause pain to the animals involved or reduce their quality of life in other ways. Animal experimenters are aware of this problem and agree that the testing should be made as humane as possible. While this practice has been followed for years now, some people still

effects of cosmetic surgery on teenagers

1027 words - 4 pages Diana Zuckerman, president of the National Research Center for Women and Families, the concept of unrealistic ideal beauty in the society causes teenagers to “want to fit the mold” (Ulene, 2009).It is undeniable that physical attractiveness helps in social acceptance and also increases the popularity of a person. Furthermore, cosmetic surgery will also lead to a more positive outlook on a teenager’s life (Felice, 1994).Hence the belief that

L’Oreal And The Globalization Of American Beauty

1283 words - 5 pages hair-care companies. The company then acquired the leading U.S. hair-care brand in the professional market, Matrix. The final acquisition came with Kiehl’s. All of these companies coupled with L’Oreal’s successful French cosmetic products enabled L’Oreal to become a global leader in the cosmetic market, with 19 consecutive years of double-digit growth going into 2004. Problem: L’Oreal is the world’s most successful cosmetic company that has


1992 words - 8 pages Shiseido is a Japanese company founded in 1872 by Yushin Fukuhara and was at the beginning intended at the pharmaceutical sector. Since, it has become leader in cosmetic Japanese market but the market has been spiced with the introduction of foreign competitors like Max Factor. The company has had difficult period like in 1987 (six percent decrease) but has always found solutions and that's why for example the company had to rethink its

Fact or Myth: Toxic Cosmetics

2394 words - 10 pages cosmetics. The safety of a cosmetic product must be ensured by the companies, but they don’t necessarily have to report how they came to the conclusion (Wiles and Dezio). If a product is deemed unsafe, then the FDA has the authority to remove it and it’s a crime to market a hazardous product (FDA). In Leonard’s video, she reveals that less than 20% of all chemicals in cosmetics have been assessed for safety, and words like “herbal”, “natural”, or

Idol Culture and East Asia

2322 words - 10 pages skin of their favourite Korean stars has created a cultural on-flow stimulating a growing cosmetic surgery market. No longer are ‘whitening’ products sufficient to satisfy the needs of a beauty driven society in declaring their economic status. Consumers now believe the coveted ‘V-shape’ face, double eyelids and straight nose are essential to success and are not shy of altering their appearance for a competitive edge (Chiu 2013). Basic body

Similar Essays

What Can We Do If There Is A New Product That You Need To Promote To The Market

3891 words - 16 pages requiring increased investments like new machines to produce that new product.2. The factory is built in the countryside. Therefore, it need a high delivery cost to delivery those product to the market intermediaries.3. Our company doesn't have a strong research and development department.4. Our company has operated this business only 3 years, so our company is not expected than other competitors who have operated the company more than ten

Introduction To Market Research And Planning. The Theory And Practice And The Benefits

1818 words - 7 pages , customer and the public to the marketer through information."A.M.A definition (McDonald And Gates'1996)Market research identifies issues that have a direct effect on the organisation, through the analysis of the results. The results and obtained information must be collated and presented in a form that is easy to understand. Instead of raw data, you have a series of graph, charts and tables.There are three main types of research, diagnostic

The Pay By Phone System Marketing Research,Come Up With A Product And A Market Research On It To See If It Should Go On The Market Executive Summary Objective & Methodology Detailed Findings...

3118 words - 12 pages Montreal from secondary data, however 71% of Canadians own a smartphone (Appendix C), and out of our 40 respondents, only 1 did not have a smartphone. If we extrapolate based on the figures in Appendix C, approximately 70% of Montrealers own a smartphone.What is the smartphone market growth?We were able to find some market research data from IDC which states there will be a 12.7% compound annual growth in the smartphone market between 2012 and 2016

Nokia This Assingment Called For A Review And Summary Of Nokia's Mission Statement, Along With Research To Answer Some Questons, (Included In Text), And A Market Product Grid, (Also Included)

1076 words - 4 pages than in the rearview mirror than they are expecting.Nokia's phones have been well received in the market for sometime now, dating back to the 1980's and their (1G) phones. Now in the 21st century we are looking at the evolution of (3G) phones that are looking to combine as many items of peoples daily lives (radio listening, MP3 media/video media playing, camera capabilities, PDA functions, etc) all into one reasonably sized, and still fashionable