Review Of The Future Of Corporate Social Responsibility

739 words - 3 pages

This reading essay is a review of the following article:
Windsor, D. (2001). The future of corporate social responsibility. International Journal of Organizational Analysis, 9 (3): 225-256.
Duane Windsor, via the aforementioned article regarding the future of social responsibility, purports “there are three emerging alternatives or competitors to responsibility: (1) an economic conception of responsibility; (2) global corporate citizenship; and (3) stakeholder management practices (pg. 225).” Windsor first provides a historical reflection of social responsibility beginning in the Progressive Era through the twentieth century and concludes with predictions for the future of corporate social responsibility. Corporate social responsibility, although not widely discussed or defined until post World War II, can be dated back to Ancient Rome as citizens exhibited a sense of civic responsibility. Andrew Carnegie, a man now compared to modern business tycoons/philanthropists such as Warren Buffett and Bill Gates, published this concept in the 19th century. Windsor does note, however, Carnegie’s philanthropic acts and published views followed his extensive success and wealth as a business mogul. Despite early literature discussing the importance of businesses responsibility to societal success rather than solely on shareholder profits, Windsor shares his interpretation of “anti-responsibility trends” in recent literature. He emphasizes, throughout this article, a concern regarding “wealth-oriented practices” dominating the future of corporate social responsibility. Windsor reviews prominent corporate social responsibility theorists who all contributed greatly to the distinctions between responsibility and responsiveness businesses have to their societies. Windsor discussed Archie Carroll’s pyramid model of responsibility as the root of the modern definition of corporate social responsibility. He explains, “Economic responsibilities are the foundation and philanthropy is the apex” of Carroll’s pyramid (pg. 233). All levels of the pyramid contain ethical and moral dilemmas, which Carroll designed to build upon each other. Carroll’s pyramid model inspired debate between “how people ought to behave and how people are likely to behave” and that “behavior may come to dominate theory by appeal to the desirability of material outcomes” (pg. 235). The historical reflection Windsor provided led him to his thesis of the three emerging alternative or competitors to...

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