Revlon Essay

1286 words - 5 pages

Company Name Revlon, Inc.What They Sell? Ø Skin care, cosmetics, personal care, fragrance, and professional products.MISSION STATEMENT FOR REVLON, INC.In order to achieve our Vision, Revlon, Inc., commits to the following: Revlon mission is to provide glamour, excitement, and innovation to consumers through high-quality products at affordable prices. The company is moving into an era of "transforming the beauty industry". Revlon aims to emerge as the dominant cosmetics and personal care firm through the twenty-first century. Revlon continues to focus on developing products to reach existing customers and to attract new customer groups in both domestic and international markets. Revlon also strive to treat employees equal, fair, honest and with integrity. Through our mission Revlon is an internationally know manufacturer and seller of cosmetics and fragrances, and the beginning of a long and exciting journey.PRODUCTS AND BUSINESS CATEGORIES Cosmetics Ø Revlon Ø Almay Ø Ultima II Ø Significant Regional Brands Skin Care Ø Revlon Ø Almay Ø Ultima II Ø Significant Regional Brands Fragrances Ø Revlon Ø Ultima II Ø Significant Regional Brands Personal Care Ø Revlon Ø Almay Ø Significant Regional Brands Professional Ø Revlon Ø Significant Regional Brands EXTERNAL FACTORS Demographic and Societal Trends Ø The cosmetics and personal care industry is impacted by two major changes in the demographic composition of the U.S. population: the aging population and the change in proportions of racial and ethnic population.Ø A significant proportion of the adult U.S. population is made up by the aging baby boomers.Ø 77 million Americans born between 1964 to 1964 help make a significant market for the cosmetics/personal care industry.Ø American between the ages of 35 and 54 grew by nearly 18 million from 1985 to 1995.Ø Many baby boomers have high levels of disposable income.Ø Many baby boomers are brand-loyal consumers.Ø The number of people in the mature market (aged 55 and older) also continues to increase.Ø Women in the mature age group remain active in the workforce for longer periods of time than in the past.Ø The ethnic/racial makeup of the American population is shifting.Ø African American represent the largest minority segment (36 million by 2000) Ø Hispanic American segment is the fastest growing segment and is projected to be the largest minority segment in the United...

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