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Rhetoric Essay

1200 words - 5 pages

In the past decade sport has become a big marketing tool. Selling naming right of the stadium have made the brand of the corporation knowledgeable. It is common to see many corporations are trying to find new stadiums so they can buy the naming rights, and use as an incentive to increase the brand awareness. While some argue that selling naming rights of stadiums will help the corporations to build their business and to create a developed society. However, many believe that the stadiums are used to make cash through corporations; sport has become commercialized. The sport loses its spirit by representing more about products than the sports. People are still debating whether or not stadiums should sell naming rights to corporations.
Before 1953, no one would have imagined the debate about naming rights of stadiums; stadiums were used to name after legendary and prominent people and geographic location. Naming rights of stadiums has been a hot topic since 1953. When in 1953, the brewery wanted to buy the naming rights for sportsman’s park, renamed the park as Budweiser Stadium (Trex). Many stadiums are named after the famous sports teams or called when a team wins the tournament, but they were too quick to make the decision of selling the naming right of the stadium. When the New York Yankees won the game, the stadium was named after them, soon after they sold the name Ruth built. Similarly, other stadiums the San Francisco Fabled stick sold their naming right to 3com (Lui). The Washington convention authority sold the naming right for 460 million and the University of Maryland made 20 million from the Comcast Corporation. These companies make more than 40 percent of profit after buying the naming right (Revaz).
When it comes to the corporation buying the naming rights,some people believe that it benefits the corporations and society and help to build a successful community. On the other hands, some believe that it is an incentive; corporations are buying the names just for their advantage to strengthen their volume of trade. Most of the people either watch sports on TV or attend the sports events at the stadiums through which people get exposed to the name brands. In most cases, people prefer brand name merchandise, and they actually buy the name brands. Companies succeed in their business if more people buy their products. In contrast, some people refuse to buy corporations products since the name brands are expensive.
According to Revaz, the business will increase for the companies. Many people watch games, and if the logo is on their athletic equipment, people will see it. It will be more demanding since most of the corporations tend to reduce the price of their products, and it is more accessible. He believes that trading of naming rights of the stadium is convenient for efficient business. Some marketing agencies use it to “grow proliferation” but some local counties are working on a bill to pass, Which will allow the companies to sell...

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