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Rhetoric In The Media Essay

1048 words - 4 pages

     Many times we hear things through media and don’t actually listen to what they may say. When people hear something through mass media, they don’t realize that there is a person’s point of view stated in the story. And many times what people don’t see is that there is no such thing as an objective point of view. This is called Rhetoric; when someone states their point of view using words that either sway an audiences opinions one way or another. Rhetoric can be found in many places such as a T.V add or a commercial, magazine articles and advertisements, the news, and even radio commercials.

     Watching the regular news as I frequently do, I always hear the way a reporter speaks about a topic and immediately I know the view that that particular reporter takes. This happens in many instances, but one time in particular caught my attention. A reporter was doing a story on vandalism. Usually you hear about vandalism on abortion clinics and harassment of that sort, and usually the reporter uses the words “Anti-abortionists” to describe the people who commit these crimes. One the other hand this time was different. The reporter was doing a story on vandalism that happened on a church billboard, outside the church, and the billboard said something having to do with pro-life and the choice that they believed in. Later that night there was a huge black question mark that was spray painted on that saying. The reporter described the church as putting up a sign that was “Pro-life”, and said that the vandalism was not yet found.

     Although the topic of the story seems minor, and as if there is nothing behind it, that helps to lead to my conclusion. The fact is that the reporter herself must be a pro-life believer and decided to want to do a story on what happened. She was able to tell her story in the way she wanted to, using the term “pro-life” she is ably to sway an audiences opinion not against the church for being against abortion, but against people who commit vandalism on such point of views. This is more important than we realize, when someone is able to do a story that is only a minute of our time yet subconsciously we don’t realize that this reporter has already swayed our opinion.

     Sometimes people’s point of view, in the media, is more apparent than others. For example, I was listening to the radio the other day, and I heard a commercial that caught my attention. It was the voice of our former president, Mr. Bill Clinton that was being imitated by someone. The mans voice seemed a little dopey, and a little bit weaker, high pitched, and scratchy, but you could tell that it was an imitation of Clintons voice. There was the typical presidential music in the background bit it was being played low, as apposed to loud and annoying. He starts to speak about these great...

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