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Rhetorical Analysis

1892 words - 8 pages

3[Type text] [Type text] [Type text]1Horn Paige HornEnglish 5Razo21 October 2014Rhetorical Analysis AssignmentWhat is a rhetorical analysis? A rhetorical analysis is a type of criticism in which you look at the factors that affect a rhetorical situation such as: the purpose the author is writing, who the intended audience is, the stance or persona the writer is taking, the genre or text that the information is presented in, and the context or the actual writing itself. What you may not know is that as a human being you are analyzing something everyday; whether that be what you wear to school, a speech your classmate just gave, or even an advertisement seen on television or on the Internet. In this essay I will be rhetorically analyzing an advertisement that I have chosen and will discuss how the text uses rhetorical strategies to create an argument. The ad that I chose is about wanting to stop obesity and how it is an enormous problem among young children in the United States. Obesity is defined as a condition characterized by the excessive accumulation and storage of fat in the body. In this paper I will discuss the purpose, target audience, persona, text, and context of this obesity advertisement and how it influences the logical, emotional, and ethical appeals on the audience.The purpose of this advertisement is to make it a point that obesity is an ongoing problem in young children and that it needs to be stopped. This advertiser writes "WARNING" in all caps and in bold red writing to establish their point of view, which is that child obesity in a problem in the U.S. The writer does this type of writing to attract the audience because the word is bigger and a different color than the rest of the advertisement. Although there aren't any definite facts or statistics, otherwise known as logical appeals, in this ad one might portray the quote as a fact. The advertiser could be portraying their logical appeals in the purpose of this ad when they write, "It's hard to be a little girl if you're not." The writer utilizes this quote into their advertisement because he or she has information to believe that people see and think of little kids as petite and not as over weight, even though that is not the case. I read in an article called "Propaganda: How Not To Be Bamboozled" by Donna Cross and it talked about how writer's use propaganda to influence the audience into believing what they want them to believe. This advertisement reminds me of an example of argument ad hominem that was mentioned in Cross's article, which means that the argument is using, "personal attacks on the people involved." (Cross 3). In terms of this ad, the author is not purposely trying to attack the obese child, but in order to get the audiences attention toward his or her topic of stopping childhood obesity he or she must. This makes the ad more effective in my opinion because although you may feel bad for the child you realize that they do have a problem and it needs to be...

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