This website uses cookies to ensure you have the best experience. Learn more

Rhetorical Analysis Of An Advertisement About Obesity

1892 words - 8 pages

3[Type text] [Type text] [Type text]1Horn Paige HornEnglish 5Razo21 October 2014Rhetorical Analysis AssignmentWhat is a rhetorical analysis? A rhetorical analysis is a type of criticism in which you look at the factors that affect a rhetorical situation such as: the purpose the author is writing, who the intended audience is, the stance or persona the writer is taking, the genre or text that the information is presented in, and the context or the actual writing itself. What you may not know is that as a human being you are analyzing something everyday; whether that be what you wear to school, a speech your classmate just gave, or even an advertisement seen on television or on the Internet. In this essay I will be rhetorically analyzing an advertisement that I have chosen and will discuss how the text uses rhetorical strategies to create an argument. The ad that I chose is about wanting to stop obesity and how it is an enormous problem among young children in the United States. Obesity is defined as a condition characterized by the excessive accumulation and storage of fat in the body. In this paper I will discuss the purpose, target audience, persona, text, and context of this obesity advertisement and how it influences the logical, emotional, and ethical appeals on the audience.The purpose of this advertisement is to make it a point that obesity is an ongoing problem in young children and that it needs to be stopped. This advertiser writes "WARNING" in all caps and in bold red writing to establish their point of view, which is that child obesity in a problem in the U.S. The writer does this type of writing to attract the audience because the word is bigger and a different color than the rest of the advertisement. Although there aren't any definite facts or statistics, otherwise known as logical appeals, in this ad one might portray the quote as a fact. The advertiser could be portraying their logical appeals in the purpose of this ad when they write, "It's hard to be a little girl if you're not." The writer utilizes this quote into their advertisement because he or she has information to believe that people see and think of little kids as petite and not as over weight, even though that is not the case. I read in an article called "Propaganda: How Not To Be Bamboozled" by Donna Cross and it talked about how writer's use propaganda to influence the audience into believing what they want them to believe. This advertisement reminds me of an example of argument ad hominem that was mentioned in Cross's article, which means that the argument is using, "personal attacks on the people involved." (Cross 3). In terms of this ad, the author is not purposely trying to attack the obese child, but in order to get the audiences attention toward his or her topic of stopping childhood obesity he or she must. This makes the ad more effective in my opinion because although you may feel bad for the child you realize that they do have a problem and it needs to be...

Find Another Essay On Rhetorical Analysis of an Advertisement About Obesity

Rhetorical Analysis of a Cigarette Advertisement

1692 words - 7 pages people, business men, women and men. Having the beautiful woman in the advertisement draws in both women and men to consider smoking Camel cigarettes, it can also be labeled as ethos, pathos, logos along with intended audience. Beautiful women are regarded by other women to have some authority. Of you are well liked by other women then you hold some clout as to what is fashionable to wear, say, or smoke. Seeing a beautiful woman in an ad, also

Muscletech Advertisement Analysis - Rhetorical Analysis

1208 words - 5 pages the appeal to aesthetic sensations in the advertisement found in Men’s Fitness. The background seems to be an exploding sphere with some blue substance or liquid splashed onto it. This illustration is attempting to create a visual representation of the ActivSphere technology; however, the reality is that this technology is simply small white pellets mixed into a powdery substance. Another aspect of the ad that draws attention is the shiny silver

Analysis of an Xterra Advertisement

1280 words - 5 pages Analysis of an Xterra Advertisement With red letters one and a half inches tall, this advertisement screams “Couch for sale.” In this advertisement, the advertisers want the consumer to sell their couch. It is an automobile they are trying to sell me. Why would I need to get rid of the furniture in my house? In smaller white text across the bottom of the two pages, the ad goes on to explain that the only enemy of the Nissan Xterra

Stylistic Analysis of an Advertisement

2065 words - 8 pages The text I decided to analyze is an advertisement taken from British edition of Cosmopolitan magazine (11/2007). The advertisement introduces new cosmetology product for men.Advertisement is a genre of newspaper style proper. Main purpose of advertisement is to sell the product and to make money. First they inform you they are introducing new product and they try to persuade you indirectly to buy it by using headline, emotionally colored words

Rhetorical Analysis of Orwell's "Shooting an Elephant"

1413 words - 6 pages argument is emphasized to the audience: that when the "white man" resorts to tyranny and sets out to dominate over others, it is only his own freedom that he is inhibiting.One can not possibly write a proper rhetorical analysis of Blair's Shooting an Elephant without noting the significance of the very last sentence of the essay. "I often wondered whether any of the others grasped that I had done it solely to avoid looking a fool." By others he

Evaluation of an Advertisement

1065 words - 4 pages Evaluation of an Advertisement Advertising is to persuade people to buy their product or in this case encouraging people to send money to help its charity. However to persuade people isn't that easy, you have to use the correct wording, and things such as power of three, alliteration in order to persuade that customer/person. In this advertisement many of these things are used. They really make you want to send a

Critique of an Advertisement

1224 words - 5 pages customers are great sources of good oral advertisement and reference. In order for this manual to be more useful and address the points mentioned, the company should either correct these lapses or make the information available on their online manual. It is much better to ask feedback from customers as they are the ones with the most correct information about a product that the company's engineersReferencesHaier D200 user manual. Retrieved from http://www.manualowl.com /m/Haier/D200/Manual/178026Online Technical Writing: User Guides. hcexres@io.com. Retrieved from http://www.prismnet.com/~hcexres/textbook/user_guides.html.

An Analysis of a Pepsi® Max Soda Advertisement

865 words - 3 pages Marketing food products is a way that different companies get consumers to buy their food or product. Advertisements are everywhere and contain many different pictures and phrases that appeal to a variety of different people. The advertisement I chose to analyze was a Pepsi® Max soda advertisement. The advertisement contains imagery, logos, pathos, and ethos aspects that appeal to certain consumers. The imagery in these advertisements is

Analysis of Advertisement

1668 words - 7 pages Analysis of Advertisement The first advert is of 'L'Oreal', is evidently publicizing an item for coloured hair. It is a famous and an eminent company, that aims to sell its' wide range of products to women who are sophisticated, intellectual and interested in fashion, and who also probably have a high disposable income. The brand name takes up about 15% of the advert, which highlights its importance. 'L'OREAL' is

Analysis of PETA Advertisement

2147 words - 9 pages Semiology is a useful tool in the analysis of media texts and allows the deeper layers of meaning to be revealed. According to Rayner, Wall and Kruger “semiology is an attempt to create a science of the study of sign systems and their role in the construction and reconstruction of meaning in media texts” (Image Analysis, 2004). The text that will be analysed is advertisement for PETA featuring Pamela Anderson, which aims to sell an ideology of

An in depth rhetorical analysis of the Scarlet letter

1061 words - 4 pages The Scarlet LetterPearls have always held a great price to mankind, but no pearl has ever been earned at as high a cost to a person as Nathaniel Hawthorne's powerful heroine Hester Prynne. Her daughter Pearl, born into a Puritan prison in more ways than one, is an enigmatic character serving entirely as a vehicle for symbolism. From her introduction as an infant on her mother's scaffold of shame, Pearl is an empathetic and intelligent child

Similar Essays

Analysis Of An Advertisement

1159 words - 5 pages Analysis of an Advertisement Every woman wants diamonds because they are beautiful, rare, and are a symbol of success. There is something about diamonds that make every woman want one. Diamonds make a woman feel bold, sophisticated, and powerful. Something magazine recently published a diamond ad for A Diamond Is Forever.Com. A Diamond Is Forever . Com is a website that does not sell diamonds, but displays all the new styles

Analysis Of An Advertisement

2035 words - 8 pages Analysis of an Advertisement The intention of doing this treatise is to deconstruct and scrutinize a cake advert called ‘Death by chocolate’. In this treatise I will try to explain the importance and intent behind the different techniques used to sway the reader to buy the product. Finally I will give my own

Analysis Of An Advertisement

1153 words - 5 pages Analysis of an Advertisement In this piece of writing we will be analysing adverts published by Guinness. Guinness itself has, according to one of its adverts, been around since 1759. If this is true then this would make Guinness one of the oldest drinks around today, except, of course, water. What really matters for us is that Guinness has been at the forefront of advertising since the 1920s. Guinness' adverts have

Analysis Of An Advertisement

957 words - 4 pages The ad that I choose to write about in my analysis is a car ad. The reason I choose this ad is because as I was flipping threw the pages it caught my eye. It looked like an expensive car, but I realized it was a Mazda and that the price of the car was not expensive what so ever. In this ad what stands out is a car and the design of the car along with the different features. One would never have realized it was a Mazda.The ad that this magazine