Rhetorical Analysis Of Michael Gerson's Article

1251 words - 6 pages

The transition from a convenience based to a cost conscious economy has certainly been a rough path for the western world especially the United States. After the recent economic turmoil that received extensive media coverage during the first decade of the 21st centaury, budget trims is a common knowledge from small business organizations to large multi-national corporations. This is evident in the privileges and conveniences consumers and employees receive at an establishment. A classic example of revenue management and optimization is in the airline industry. With smaller seats, higher passenger load and fees and charges levied on peanuts and baggage, most airlines are in fierce competition to reduce fair prices. The issues with regard to budget cuts in first world nations has a profound impact on less fortunate third world and other dependent countries; This is especially true with regard to human development and sustainability programs sponsored by wealthier nations. In the article "The real-world effects of budget cuts" by Michael Gerson an argument and reality check is imposed on inconceivable and in the author's mind irrational withdrawal of capital on life supporting programs. The author also makes a personal appeal especially for those of us who believe in the ideology of pro-life.
Though Mr. Gerson is an experienced and seasoned bureaucrat and has also served on advisory committees for the President of the United States, the article under analysis here published by the Washington Post has many rhetorical elements to capture and engage the reader. Rhetorical elements of ethos, pathos and logos are clearly used in this article. We shall now document the occurrence and of such statements by through extracts from the article and discuss its effectiveness and ability in persuading the audiences.

Ethos is the primary element in any speech or piece of literature. It is important for the author to establish himself in an authoritative and respected position from the very beginning. The credibility of an author will be lesser of a question in the minds of the audiences if the author is able to articulate confidences and authority in the literature work. The article under analysis appeared in an issue of The Washington Post, a newspaper with an overwhelming positive reputation for accurate and unscrewed arguments. Further, the Post is very selective in choosing their guest authors. Added with a link to provide information and credibility about the author, ethos has been established even prior to reading the article. Consider the following quote from the first paragraph of the article "So far in the budget debate, the Obama administration has drawn few bright lines, preferring to blur distinctions with concessions. But last week, a neon line was drawn by an unlikely administration official." The author demonstrates his expertise in the subject by comparing Obama's administration with prior administrators and later adds a deeper element of...

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