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Rhetorical Analysis Of Professional Writing

1654 words - 7 pages

Do you know What Clad Piping is? Do you know what rhetorical analysis is? Well here is your chance to learn about clad piping through rhetorical analysis. Rhetorical analysis are strategies used by the author to organize the method they are going to express their message to their audience. In the rhetorical process, the author researches their target audience and learns about their backgrounds and expertise. From the research the author will select a message to deliver, along with facts, statistics, thoughts, and goals. After the author has selected his content then he selects the rhetorical strategies and rhetorical appeals to support and strengthen the ideas.

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This rhetorical strategy is used by the author to deliver the problem and the solution. The strategy gives the author an opportunity to explain, provide her thoughts, and facts. In one example, Karen discloses that the wait for clad piping is too long. Robert Miller, member of the MesoCoat board of directors and CEO of Abakan (MesoCoat), confirms the long lead time by saying “Even if they order it three years ahead of time, they may still not get it in time.” The author then analyzes the cause for it taking so long. The conclusion is that there are only a few companies that manufacture it in the world, five to be exact. The author then explains that the effect is due to companies having limited production facilities. Karen elaborates on one of the effects by saying “The company ( MesoCoat) has firm plans for three cladding plants over the next few years, with
that is cost. Karen goes on to breakdown the costs of the installation of a new plant. Each plant cost from $150 million to $300 million, and that does not include the cost of special facilities, such as roll bonded clad plates, which cost nearly $1 billion dollars. Karen effectively pointed out the cause of long lead time for clad piping, but also elaborated how it led to the effects of growth strategies, and expenses the company took on. By using this strategy she demonstrated that her article did not lack structure or a medium to carry her message.

Comparison and Contrast
Karen seemed to use the strategy of compare and contrast quite a bit throughout the article. She used the strategy to explain the differences between clad products vs. other metals, and The CermaClad process vs. laser/weld cladding. Compare and contrast is a tool the author uses to point out to its audience the differences between two subjects. The author then makes a clear educated statement on why one subject is better than the other. In the first example Karen uses the strategy to briefly point out why some materials are not used for corrosive environments and others are. She clarified that clad structural metal products of aluminum, nickel, titanium, nickel alloys, and stainless steel are layered with the clad process to further enhance the anti-corrosion. She then stated that other materials such as tungsten carbide, hardness steel, and chrome carbide are used for resisting wear and erosion. The statement clearly clarifies the differences of which materials are better for corrosive conditions. The second compare and contrast analysis clarifies why MesoCoat has selected to use a CermaClad process. Karen uses the strategy to point out that the CermaClad process is faster than the laser/welding cladding system. She explains that the CermaClad process uses a high temperature plasma arc lamp to fuse corrosion resistant material to different metals and alloy pipes. On the other hand laser/weld cladding uses a laser or welder which can cover .7 centimeter to 1 centimeter at the speed of 400 millimeters per...

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