Rhetorical devices are used in almost everything that we read, watch, or listen to. Literary Devices (2014) defines rhetoric as “Rhetoric is technique of using language effectively and persuasively in spoken or written form. It is an art of discourse, which studies and employs various methods to convince, influence or please an audience” (para. 1). While the history of rhetoric dates back to ancient Greece and was reserved to be used by only noble people today we see it used everywhere. Some of the more common rhetorical devices that are used today include oxymoron, sarcasm, irony, and contradiction. These literary tools are used to convey a message to the readers or listeners without truly saying what is meant.
The two articles that I have chosen to analysis for their effective use of rhetorical devices are Nike’s voice looms large, and Outsourcing: the good, the bad and the inevitable. Both of these articles use many different types of rhetorical devices.
Nike’s Voice Looks Large
In Nike’s voice looks large, Ballinger (2001) makes the following statement “The dramatic emergence of the sweat-shop story was akin to a train wreck” (para. 5). This statement is using a rhetorical device called a metaphor. English Forums (2014) defines a metaphor as “a situation (generally a literary situation) in which the unfamiliar is expressed in terms of the familiar” (para. 1). We see here in this example that the author is saying that the quick surfacing of stories about sweatshops hit the public with a great amount of force as if a train was hitting something. By using this metaphor the writer is able to convey a strong message to the reader and paint a picture in their mind of the severity of the situation and there by making it easier for the reader to understand.
Another form of rhetoric that Ballinger uses throughout this story is pathos. Purdue University (2014) defines pathos as the author’s ability to the influence the audience’s emotions. He does this throughout the story by describing the inhuman work conditions that sweatshop works are enduring. Ballinger also does this using some documented numbers. For example he states that the minimum wage in Indonesia went from 86 cents a day to $2.46 a day (Ballinger, 2001). While this was over a 300% increase for the Indonesian people this is still extremely low when compared to minimum hourly wages that Americans receive here in the United States.
In the article Nike’s voice looks large Ballinger does a very good job of presenting a valid presentation that is persuasive and has little to no ambiguity in it. Most all statements that he makes are valid and logical arguments. He uses credible sources in his research and does not present any arguments that would be considered far-fetched in any way.
Outsourcing: the good, the bad and the inevitable
This article by Cindy Kibbe takes a differnet approach to outsourcing. She does not only look at what is wrong and bad with outsourcing she also looks as some...