Risk Perception And Communication Essay

1939 words - 8 pages

A generation ago there was overwhelming support for inoculating against Vaccine Preventable Diseases (VPD). In the mid-20th Century VPD’s, such as measles and polio, had annual mortality rates in the tens of thousands (Gussman, 2009; Larson, Brocard Paterson & Erondu, 2012). Yet, today differing perceptions of the risks of immunisations has led to an increased number of individuals opting out of scheduled vaccinations. This assignment will investigate the different risk perceptions that are associated with childhood immunisation through the use of risk perception literature. Secondly, risk communication literature will be examined to identify ways in which authorities can effectively engage in risk communication with the general public, specifically about VCD’s with the aim of improving immunisation rates and therefore herd immunity.

Risk perception has been extensively examined since the 1970’s and continues to be a focal point of modern literature within the field of risk management. Risk perception is defined as the “probability of an adverse outcome, or a factor that raises this probability” (Larson et al., 2012, p.1054). Within the context of immunisations, risk perception is explained in terms of an individual’s perception of the chance of harm occurring if vaccinations are not administered (Weinstein, Kwitel, McCaul, Magnan, Gerrard & Gibbons, 2007). Scholars have identified several theories, based on psychological and social determinants, to help explain why there are differences in how individuals perceive the same risk (Roeser, Hillerbrand, Sandin & Peterson, 2013). Theories related to psychological determinants, such as the Dual Process Theory (DPT) and Health Belief Model (HBM), are widely supported and consequently will be used in this essay to evaluate the differing risk perceptions of VPD’s.

Roeser et al. (2013) discuss that DPT determines how information is processed within the brain and is based on the assumption that an individual will use either their intuitive or analytical system to perceive risk. This is supported by Bean and Catania (2013), who propose that subject matter experts tend to rely heavily on their analytical systems, basing their perceptions on empirical data supporting the probability and severity of a hazard. Whereas, the public generally use the intuitive system, basing their perceptions on emotional, social or cultural risk contexts (Bean & Catania, 2013). Gerrard, Gibbons, Houlihan, Stock and Pomery (2007) reason that DPT’s risk decision-making is not limited to system one thinking (heuristics and affect) or system two thinking (deliberate rationale thinking) but a combination of them both.

In relation to vaccine risk perceptions, the work of Bean and Catania (2013) leads us to the idea that failure to receive an immunisation may not mean one is anti-immunisation. Health Care Professional’s (HCP), deemed subject matter experts in their field, instead determined that individual vaccine efficacy is...

Find Another Essay On Risk Perception and Communication

Research Summary Essay

911 words - 4 pages Perception of Language Development (PPOLD) was created by the researchers to gain knowledge into the parents’ impression of their child’s language development. Results From pre to post intervention items listed on the Parent Perception of Language Development as success factors such as: child communication, language development, development of communication techniques, understanding language, and expressing wants and needs increased. In terms of

Communication is key Essay

1727 words - 7 pages as a lack of interest. To him, his body position is actually helping him concentrate. Therefore, the difference in style and nonverbal communication makes it, again, difficult for men and women to communicate. Why is there so much difference in style? “Perception is complicated and difficult to understand. It is natural to want to understand why a person acts the way he/she does, says what she/he says, or hears what he/she wants to hear… The

The principal approach to Perception of self and others & what can assist someone to be a qualified manager

1650 words - 7 pages of human behavior in different environments. Actually, personal perception is quite crucial to a wide range of activities in the workplace. As for a professional manager it is vital for him to realize the importance of accurate perception and the perceptual difference between individuals The more a business manager is conscious of the importance of perception of others, the greater chance he has of improving interpersonal communication in the

Improving Nonverbal Communication

1030 words - 5 pages Improving Nonverbal CommunicationNovember 11, 2007Improving Non-Verbal CommunicationNonverbal communication is learned and practiced often on an unconscious level. We attract people by using these nonverbal signals, and sometimes those we attract (or who are attracted to us) are unwholesome. As we grow older and become more aware of ourselves we should be able to recognize and weed out the unwholesome in favor of those for whom we have an

Communication is a Vital Concept in Nursing

1454 words - 6 pages effective communication may ultimately reduce diagnostic overshadowing. (Thornicroft G, 2007) Cultural differences which can be associated with dissimilarity in language are barriers to substantial communication this is due to there being a risk of either misjudging the effect of cultural differences and needs or of stereotyping individuals by their culture. One’s culture affects one’s understanding of a word or sentence and even one’s perception of the

Integrated Marketing Communication

516 words - 2 pages separate practices to produce manifold messages about the same brand. However, companies can no longer be tied to a specific communication tool such as advertising. In order for consumers to get uniformity message and brand information, Reid (2005) states that marketers should fully apply IMC to capture audiences’ attention and convince them to have high perception of product and brand. On the other hand, an important part of a firm’s market

Risk & Uncertainty

2291 words - 9 pages more of the achievements or the objectives of the project positively or negatively, therefore, the term “Risk” is used to introduce both opportunities and threats and shows that they can be managed by one process which is risk management (APM 2006). Dowie (1999) in his argument against risk shows that the use of such expressions as “risk assessment, risk perception, and other terms” are the main cause of the obstacle especially in making

Case Study Analysis: Government Firefighter Training Facility

925 words - 4 pages communicate the discovered risks to the government organization awarding them the contract. Communication was essential in persuading the government to address the safety issues because the site met the requirements set forth by law, reducing the perception of risk, and the design choice of replacing jet fuel with liquid propane created the unintended consequence of an increased risk that otherwise may have gone unnoticed if not for the actions of

Risk Management Strategies

3082 words - 12 pages matrix is used to define the potential level of risk as well as the actions that need to be taken in order to avoid the risk from happening. Each individual has a unique perception of the level of risk and a customized risk matrix needs to be created to better express each one’s insight. Based on the above example a matrix is created and the highest factor of risk is identified as a result. Likelihood/ Consequences LOW MEDIUM HIGH LOW - B C

Communication in Professional Nursing

1822 words - 7 pages . (Internet article) Cultural differences are present in this aspect of nonverbal communication. So care should be taken when interaction between client and nurse occurs to prevent feeling of intimidation. Nurses especially have to be careful when providing personal care while entering client’s intimate space to help them feel comfortable. Also communication is affected by the gender of participants. For a long time the perception of gender

The Importance of Self Concept to Personal Communication

1520 words - 6 pages The Importance of Self Concept to Personal Communication The observation of yourself as an individual is called self-concept. Self-concept also embraces how well you know yourself through the medium of thoughts, feelings and emotions. ==================================================================== Perception plays a key role in the making of self-concept. How you perceive yourself and how you think others

Similar Essays

Channeling Communication Between The World And Us Through Sense Perception

1035 words - 5 pages primary source of obtaining knowledge since it is the only way for us to interact with the world around us. However, though it plays a requisite part for us in attaining knowledge, sense perception can both impede and limit our understanding of the world. In this essay, the strengths and weaknesses of sense perception will be discussed using various areas of knowledge. One of the strengths of sense perception is that it is the channel of

Risk Perception Essay

822 words - 4 pages In analyzing risk perception, consideration is taken to identify the factors that may affect a country’s approach to this in terms of business. In Paul Slovlic’s book The Perception of Risk, the concept of risk is described as an outgrowth of society’s concern about coping with the dangers of modern life. Similarly another definition of risk perception is that it is the subjective judgment that people make about the characteristic and severity

The Effectiveness Of Communication Depends On A Multitude Of Inextricably Linked Factors Which Are Either Dependent Or Independent Of The Sender. Discuss

993 words - 4 pages conflict between the sender and the receiver. Similarly, another independent factor which decreases the effectiveness of communication is the age gap between the sender and the receiver. For instance the communication process seems to be very difficult for parents and children, as the communication skill for both of them are different as well as there perception due to the fact that they have grown up in different times and this can be sum up

Self Perception Essay

1929 words - 8 pages Psychology. Philadelphia, PA. Psychology Press (Taylor and Francis). Belmore, J. (2009). Interpersonal Communication: The Self and Perception in Communication. Online Submission. Dazybaby. Self-concept Though Interpersonal Communication. Published: April 2005. Retrieved: April 2014. http://www.studymode.com Visschers, V.M., Wiedemann, P.M., Gutscher, H.H., Kurzenhauser, S.S., Seidi, R.R., Jardine, C.G., & Timmermans, D.M. (2012). Affect-inducing risk communication, current knowledge and future directions. Journal of Risk Research, 15(3). Wood, T.Julia. (2013). Interpersonal Communication: Everyday Encounters. Seventh Eition. Wadsworth Cengage Learning.