This website uses cookies to ensure you have the best experience. Learn more

Robert Mondavi And The Wine Industry

862 words - 3 pages

The wine industry is very much global, and is traditionaly rooted in typical variety coming from distincts regions of the world : California Napa Valley, the French regions of Burgundy and Beaujolais, fine Italian wines. Wine is very much tied to the winery it comes from in both brand and regional recognition. The global supply chain for the wine industry can take on several forms depending on where the wine is produced, who grows the grapes, where the wine is sold, and how it gets there.Within the United States, most wine production is controlled by large companies who produce many of their own brands of wine, often owing many wineries in California and even abroad. While the dominants brands do shift, the strong companies stays at the top. Recently in the industry there has been a movement toward consolidation, as the large companys on top buy up smaller wineries and add them to their collection. International trade in wine has only expanded in recent years.While there is always a tension between the old-world and the new-world styles of winemaking, there are wineries around the world who employ both. Generally, the larger producers use more modern technology, and smaller, often family owned wineries still use time honored traditional equipment and methodologies.Robert Mondavi is a leading producer of premium table wines from around the world. He found the Robert Mondavi Winery in the heart of Napa Valley in 1966. He is a precursor of today modern California wine industry and established a reputation as the industry's leading innovator. The company is now under the leadership of his sons, Michael Mondavi, Vice Chairman, and Tim Mondavi, Vice Chairman and Winegrower. The company is recognized throughout the world for its winemaking excellence.Key to success of the Mondavi empire is the Mondavi family. Throughout the company history, the Mondavi inner circle : Robert, Michael and Tim has been part of the management team. Whatever the company's success or failures, the responsibilty lies basically on the family's shoulders. The Mondavi management style has come under increasing pressure since the family took the company public in 1993. Indeed, growth remains vital to the company's success.Robert Mondavi Corporation has a unique opportunity to become a leader in providing top quality premium and super-premium table wines to consumers around the world. By focusing their efforts and resources exclusively on this popular table wine segment, they will bring their wines to market in a highly effective and efficient way.For wines as well as other alcoholic beverages, profit growth at the low end of the market may continue to be elusive, as this segment continues to experience...

Find Another Essay On Robert Mondavi and the Wine industry

Red Wine and Lowering the Risk of Heart Disease

1494 words - 6 pages backs up previous epidemiological studies that also suggested an association between reduced heart disease risk and the moderate consumption of red wine. While it is clear that polyphenol may be the active agent in this protection, more study is needed to further ascertain other benefits. Bibliography: References Published References Marquand, Robert "Rehnquist-led court shifts power to states" Christian Science Monitor

Robert Goddard and the Rocket Essay

651 words - 3 pages rockets with gunpowder combustion chambers. Other rocket-like devices have appeared throughout history in different cultures. Konstantin Tsiolkovsky, a Russian school teacher, produced the idea of using rockets for better things like space travel. ("Rocket History." Rocket History. N.p., n.d. Web. 9 May 2014.) However, Robert H. Goddard, born October 5, 1882, was the first to ever launch a liquid-fueled rocket and is recognized for his hard work and

Robert Koffler Jarvik and The Artificial Heart

1591 words - 6 pages heart is also the first organ to develop. Although, sometimes individuals are born with heart conditions technology is always there. In some cases the heart has to be removed and an Artificial Heart has to be implanted. The Artificial Heart has been one of the most significant inventions created. Robert Jarvik is the person who invented the first Artificial Heart to be used on a human being. Robert Koffler Jarvik is an Inventor, Physician, and

The Romantic Period and Robert Burns

1221 words - 5 pages The Romantic Period and Robert Burns At the end of the eighteenth century a new literature arose in England. It was called, Romanticism, and it opposed most of the ideas held earlier in the century. Romanticism had its roots in a changed attitude toward mankind.The forerunners of the Romanticists argued that men are naturally good; society makes them bad. If the social world could be changed, all men might be happier. Many

The Betrayal and Deception of Robert Hanssen

1088 words - 5 pages The United States was subject to betrayal and deception at the hands of Robert Hanssen. Betrayal is commonly defined as one would say “throwing someone under the bus”. Deception would better be defined as the act of falsely misleading someone either by appearance or statement. Betrayal and deception are two concepts that in most scenarios go hand in hand. In the notorious case of Robert Hanssen it turned out to be just like that. He deceived the

Euthanasia and the robert Latimer case

1013 words - 4 pages to 'put them out of their misery'. One of the strong questions raised in my mind is: Does the killer really want to put the victim out of their misery? Or is it the killer who is under the extreme pressures of living with the victim, and is it their own lifestyle that they are truly fed up with?In the Robert Latimer case, as in many other cases of euthanasia, it can never be proven whether or not Latimer killed his young daughter Tracy to 'save

HACCP and the Poultry Industry

1443 words - 6 pages . It is for this reason that the Hazard Analysis and Critical Control Point (HACCP) system was developed and is being implemented in every country (Sandrou and Arvannitoyanis 266). This system provides a scientific approach to combating food contamination, has a broad range of applications, and is directly related to the progress of the poultry industry. An E. coli O157:H7 outbreak in 1993 acted as a wake-up call to the nation that the meat

The Tobacco Industry and Taxation

810 words - 3 pages . Will taxing these products be what makes the tobacco industry fail? A majority of our nation has let it be known that they favor the higher prices that have been placed on tobacco products; however, these prices are not harming the sellers as much as the buyers.The sales of cigarettes have a state and federal taxes placed on them. The sellers of cigarettes try to place most of these costs on the consumers, so they can make as much money as possible

Computers and the Film Industry

997 words - 4 pages Computers and the Film Industry Computer technology invades the film industry. The existence of computers have aided in the production of genres of film ranging from action movie special effects, to cartoon animation and claymation. Computer Generated Imagery, better known as CGI, assists filmmakers in many ways. An image can be made two-dimensional from a three-dimensional scene, camera angles can be altered to make a character seem

Globalization and the Music Industry

2722 words - 11 pages In this paper I will review how globalisation has impacted the Music Industry in recent years, and in particular the US multi-national Universal Music Group (UMG). The term globalisation is defined as “the process by which businesses or other organisations develop international influence or start operating on an international scale” (Definition of globalization). People’s view of globalisation varies depending on a number of factors including

The Oild and Petroleum Industry

2053 words - 8 pages INTRODUCTION The oil and petroleum industry in Malaysia operates under an oligopolistic market structure. Both PETRONAS and Shell are renowned firms that produce and sell petroleum in Malaysia. Incorporated on 17 August 1974, PETRONAS is Malaysia’s national oil company, assigned with complete ownership and control of the petroleum resources in Malaysia. Throughout the years, PETRONAS grew into a “completely integrated oil and gas corporation

Similar Essays

Robert Mondavi And The Wine Industry

1249 words - 5 pages industry. For instance beginning in 1993 the company cooperated with NASA on a project to apply remote-sensing and digital-mapping technologies via satellite to enhance vineyard management.WINE CULTURE"People who enjoy food, art, music also enjoy fine wines, and they enjoy them more together....Wine is more than a drink. It's a culture."This statement from Robert Mondavi shows clearly the importance of the wine culture for him. To share and

Competition In The Global Wine Industry

1573 words - 6 pages year, selling more and building the assets and production capabilities. Robert Mondavi may try may try down-market stretch and steal the portion of the middle market share. Nevertheless, the biggest threat is the international competition as many international producers paved the way to the American market by buying American wineries and won 20% of market share.The industry attractiveness/competitive position

Increasing Globalization In The Wine Industry

1004 words - 5 pages Increasing Globalization in industry: The idea of new world wine producer and old world wine producer has come from the demand and supply. Earlier Western Europe was the chief consumer of wine. Nowadays ‘THE NEW WORLD PRODUCER’ has shown a big hike in production and consumption of wine. France, Italy, Portugal, Spain were considered as old wine producers. Argentina, U.S, Chile, South Africa, Australia and New Zealand are known as new world wine

Dionysus: The God Of Wine And Fertility

828 words - 4 pages Dionysus is the god of wine and fertility. Dionysus invented wine on Mount Nyssa. His Roman counterpart is Bacchus. Dionysus’s symbols are Thyrsos, which are ivory leaves wrapped around a wooden stick, the flute, and wine barrels. The animals that represent him are the panther and the tiger. Dionysus is the son of Zeus and Semele. Dionysus was stitched into Zeus’s thigh after his mother, Semele, asked to see Zeus's true form and was killed