Rocky Mountain Fitness Center Essay

1059 words - 4 pages

As an administrative assistant for Mr. Joseph Mirola, I have been task to write a memo for his review in reference to the continuous operations of the Fitness Center at Rocky Mountain Mutual. I have completed my memo utilizing all lectures and resources available given by TUI.The construction of the memo is a military memorandum style. The first paragraph cover what are we going to talk about which is retention of operation of Fitness Center of Rocky Mountain Mutual, it also covers the why, it specifically states the reason of the memorandum, to reconsider the closure of the fitness center as it promote heath and fitness in the organization. It also mentions the benefits that will have in long term.The second paragraph talks about how this fitness program impacted Mr. Mirola personally and invites Mr. Evans to join him for a small period of time. This technique has various reasons: First is that Mr. Evans can join Mr. Mirola in a casual, friendly type atmosphere and give him the opportunity to build a relationship. This relationship could extend to a businesses agreement as we learn in the techniques from Cialadini specifically on the (Liking) where people have more inclination to follow your idea if there is a relationship and common interest that might have nothing to be job related.The other rationalization for this invitation is to have Mr. Evans see on his own how fitness impact his life and give Mr. Mirola the opportunity to persuade him with his own experience as it would become a peer-to-peer persuasion which is categorized as one of the most powerful, also a technique that is thought by Robert B. Cialdini.The third paragraph talk about the study of the claims department, this memo only shows an overview of the projected success. However, it shows the ramifications and the number one reason for health problems in America and how the fitness center can prevent that from happening, while improving productivity in the Company. This technique is extracted from the principle of Authority also from Robert B. Cialdini. These techniques explain that an expert point of view is a simple short cut to an informed decision.The fourth paragraph talks about an extension of the fitness center for two more years. This technique is to prevent Mr. Evans to shut down the fitness center without a fair trial of the promotional program and an opportunity to make the system succeeds and improves the Organization. Notice that Mr. Mirola is not calling for a final action, rather is taking the request in slow degree towards success. This approach of persuasion is learned by Bowman where this task is classified as difficult for the simple fact that is not going to be an easy task to justify the $100,000.00 cost of operations vs. the cost on lower health claims for the frequent users of the fitness center.After making the numerical analysis, even if all the employees will become frequent users of the fitness center and 163 employees (65%) improved their overall...

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