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Rogers Communication Inc. Social Media Audit

1809 words - 8 pages

Rogers Communications Inc. is one of the largest communication and media companies in Canada. Rogers group of companies included Wireless, Cable, Business Solutions and Media. They are the country’s only national carrier of the world’s standard GSM/HSPA+LTE technology as Canada’s largest wireless voice and data telecommunications service provider. They are also one of the leading cable service, television and Internet providers.
Rogers Business Solutions provides solutions for small, medium and large enterprises, career customers and the government. Rogers Media includes products and services such as broadcasting, televised shopping, sports entertainment, magazines and digital media.
Since Edward Samuel Rogers’ death in December of 2008, Rogers Communications has had two CEOs, surprisingly none of them were his son. Nadir Mohamed became CEO in 2009 and retired in 2013, when the torch was passed on to Guy Laurence, who was the head of Vodaphone U.K.
Rogers has always been a leader in innovative technology and services, from the invention of the first radio to different levels of cable services and the country’s first cellular and high-speed network.
Rogers has invested billions of dollars purchasing successful businesses such as magazines like Macleans, radio stations (680 & CFRB), sports facilities (Rogers Centre) as well as investing in sporting organizations. On December 9th, 2011 Rogers along with Bell bought a majority stake (79.53%) in Maple Leaf Sports & Entertainment Ltd. (MLSE) which is a Canadian professional sports business that owns the Leafs, the Raptors, Toronto FC, and the Marlies. They are also property owners of the Air Canada Centre which is the Leafs and the Raptors home arena. It’s clear they want to reach everyone they can through their multitude of communication outlets. So when it comes to social media, it will be interesting how well they take advantage of social tools, and are they being used adequately and successfully. Will their social involvement stand the test of time?

Methodology
It was relatively easy to monitor the social media used by Rogers as they have their hands in everything dealing with communications. In fact, I found they had way too many social avenues, as if they wanted to make sure they left no stone unturned. They have multiple forums, blogs and twitter accounts. I first started my search right from Rogers.com to see if their main home page would direct me to any of their social media avenues. As I guessed, social media was not very prominent there as Rogers’s prime directive is profit. They had a “Join the Conversation” link at the footer section for Google+, Redboard, & Social@Rogers. In order to audit for popular social media tools, I did basic Google searches on rogers+facebook, rogers+twitter and so on.
Although Rogers prime directive follows typical business goals of making a profit, it is clear when researching media outlets that they realize being one of the largest communication...

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