Rogers' Diffusion And Adoption Research Essay

1676 words - 7 pages

Rogers' Diffusion and Adoption Research

Why do technology initiatives fail despite their promises and boundless possibilities?

From integrating technology in education to introducing technological innovation in agriculture, users acceptance presents a complex set of challenges to innovation diffusion. According to Everett Rogers, one reason why there is so much interest in the diffusion of innovations is because "getting a new idea adopted, even when it has obvious advantages, is very difficult" (Rogers, 1995, p. 1).

In the instructional technology field, the rapid advances in information technology urges on the educational reform. This reform created a need for more research in the educational application of technology as well as in the adoption and diffusion of instructional technology. According to Surry (1995), there are three reasons why the study of diffusion theory is beneficial to the field of instructional technology. First, most instructional technologists lack the knowledge of why their products are or are not adopted. Surry (1995) believes a study of diffusion theory could rectify this situation. Second, the field of instructional technology is often associated with the concept of innovations. Surry (1995) suggested that if instructional technologists understand the adoption and diffusion of innovation theory, they will be more prepared to work effectively with potential adopters. Third, Surry (1995) concluded the studies of the diffusion theory could result in developing a systematic model of adoption and diffusion for the instructional technology field.

As instructional technologists, not only do we need to create well-designed products, we need to ensure the adoption of these products. Thus, the purpose of this paper is to familiarize readers with Rogers' adoption and diffusion research. We will define terminology and discuss the different components associated with the adoption and diffusion theory.

The main concern of the innovation diffusion research is how innovations are adopted and why innovations are adopted at different rates. Rogers (1995) states there are four main elements of diffusion - innovation, time, communication, and social system. Derives from the four main elements, Rogers defines diffusion as "the process by which an innovation is communicated through certain channels over time among the members of a social system" (Rogers, 1995, p. 5). The descriptions of the four elements in diffusion are as follow:

Innovation

According to Rogers (1995), an innovation is "an idea, practice, or object that isperceived as new by an individual or other unit of adoption" (p. 11). Five characteristics of innovations are identified and they help explain the differences in adoption rates (Rogers, 1995).

Characteristics of innovations

Relative advantage - potential adopters need to see an advantage for adopting the
innovation.
Compatibility - innovations need to fit in with...

Find Another Essay On Rogers' Diffusion and Adoption Research

Characteristics of Research Problems Essay

2525 words - 11 pages , a researcher may continue to revise a theory. He may do so by reworking parts to better account for research findings, filling in gaps with additional concepts or propositions, extending the theory to apply to additional situations, relating the theory to other theories regarding overlapping phenomena, and so on” (Leedy & Ormrod, 2013, p. 20). If the topic of the adoption of sales automation (SA) technology is utilized as part of a research

Barriers on the implementation of Electronic Invoice in Mexico

1051 words - 5 pages Journal, Vol. 7, No. 3, 2-19. Richardson, J. W. (2011). Challenges of Adopting the Use of Technology in Less Developed Countries: The Case of Cambodia. Comparative Education Review, 008-029. Rogers, E. M. (2003). Diffusion of innovations/Everett M. Rogers. Saint, S., Howell, J. D., & Krein, S. L. (2010). Implementation Science: How to Jump‐Start Infection Prevention. Infection Control and Hospital Epidemiology Vol. 31, No. S1, S14-S17. Simonson, M. R., Maurer, M., Montag-Torardi, M., & Whitaker, M. (1987).Development of a standardizedtest of computer literacy and a computer anxiety index.Journal of Educational Computing Research,3(2), 231–247.

Topic Paper

1828 words - 8 pages how the adoption process plays out (Botha & Atkins, 2005). This can be a valuable source for further research into the theory of adoption of technology by using Rogers’ Diffusion of Innovations theory as it relates to SFA/CRM technology adoption. Summary In summary, all of the literature appears to play a part in explaining the adoption process to some degree at some sales organizations. There is, again, not a comprehensive solution at this time

Facilitating Diffusion of E-governent Services

2055 words - 8 pages particular services(Davis, 1989). Another approach for adoption to an innovation raised by Rogers (2003) as diffusion of innovation. His model of adoption is based on five major factors that could influence the process of adapting to an innovation: relative advantage, complexity, compatibility, trialability and observability. Relative advantage refers to amount of benefits over the current model of current system and is it value added service or not

The Change Diffusion Process: Why New Coke Was No Replacement

1591 words - 6 pages taste tests and was sure to leave Pepsi in the dust. This overwhelming preference resulted in the commercialization of New Coke. (Adams & Lemonick, 1995 p. 33)Up to this point all of the steps taken by the company seemed to support such a change...so they entered the diffusion and adoption process. The diffusion process begins when an innovation is introduced to its target audience. But, in the spring of 1985, when New Coke was introduced to the

literature review

792 words - 4 pages reason for the success of this technology in the automobile sales industry is also due to the fact that there are more innovative types in this industry who will readily adopt the technology based on Rogers’ Diffusion of Innovations Theory (Sahin, 2006). Based on the possible theory that innovators are also likely to be entrepreneurial, it is possible that the adoption rate follows a pattern associated with personality type (Zarafshani, Cano

Social Shaping of Technological Systems

1665 words - 7 pages developments in UK in understanding agricultural innovation as a process. For many years, agricultural innovation studies were concerned with adoption and diffusion “Fagerberg et al, tells us that like many students of diffusion process, Rogers implicitly assumes that neither the new innovation nor the technology it replaces changes during the diffusion process and that the new is better than old” (Fagerberg et al. 2006, p.462) innovation is seen as

Change Management Theory

2000 words - 8 pages grips with the elements to change, they transition to the third stage of the transition model, the new beginning, a time when the staff works using the new processes. Roger’s Technology Adoption Curve: Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico. According to Roger, (2003), “a technology is a design for instrumental action that reduces the uncertainty in the cause-effect

Management Philosophy: Change Management Theory

1920 words - 8 pages , International Journal of Productivity and Performance Management, 62(4), 407 – 419, http://www.emeraldinsight.com.ezproxy.apollolibrary.com/journals.htm?articleid=17087430&show=abstract#sthash.MneqCKyt.dpuf Orr, G., (2003). Diffusion of Innovations, by Everett Rogers, Retrieved from http://www.stanford.edu/class/symbsys205/Diffusion%20of%20Innovations.htm PeopleWiz, (2013). A comparison of five popular models for managing business change, Retrieved

Theoretical Framework

1182 words - 5 pages Introduction This publication will discuss the Technology Acceptance Model (TAM) in general as well as the elements of this theory and the ways that it has been used as the structure for other studies. Also discussed will be the ways that TAM has been tested or extended in various environments. In addition, this paper will also explain how Rogers’ diffusion of innovation theory ties in with the Technology Acceptance Model to

Trends in Social Network Analysis

822 words - 3 pages diffusion or the adoption of new technologies among, for example, farmers, fishermen, and corporations within an industry. This research has produced a vast array of hypotheses-often conflicting--concerning who will adopt a new technology and when. To a large extent, the proliferation of competing theories is partly attributable to a preoccupation with atomistic or individualistic determinants of adoption behavior. Many of these studies viewed

Similar Essays

Adoption And Diffusion Essay

2103 words - 8 pages Adoption and Diffusion "The emergence of the basic paradigm for early diffusion research [was] created by two rural sociologists at Iowa State University, Bryce Ryan and Neal C. Gross" and gained recognition when they "published the results of their hybrid corn study"(Valente and Rogers, 1995, paragraph 1 ) in 1943. Post World War II agriculture experienced a boom in "technological innovation" and "as a result…U.S. farms became business

Diffusion Of New Information Technologies Essay

2650 words - 11 pages of cognitively moving forward. Diffusion of Innovation theory provides a comprehensive framework for understanding change and adoption of new ideas dating back to the 1940s and has more than 50 years of empirical research validating its application (Rogers, 2003). The conceptual framework found within Diffusion of Innovation literature that while it is a slow process that a good pattern can be found within the literature reviews and their

Chapter Summary Essay

685 words - 3 pages incorporate social affordances into the web-based learning environment to facilitate social interaction among users. The two frameworks of DOI and TAM have been discussed in Section 2.2 and 2.3 of this chapter respectively. Rogers’ diffusion approach provides insights into adoption decisions and strategies to gain adoption of new technologies by explaining how those new technologies diffuse in a social system. It is useful in understanding the

Construct, External, And Internal Valdity Essay

615 words - 3 pages Impact of validity issues on envisioned research The envisioned research is the establishment of an association between the Technology Acceptance Model and Rogers’ Diffusion of Innovations Theory. This study will involve generalizing the idea that the use of sales force automation technology takes place based on Rogers’ Theory. This theory that states that innovations are adopted based on the use by innovators and then early adopters, early