Racing To Be First Faddish And Foolish

3684 words - 15 pages

UNIVERSITATEA ,, LUCIAN BLAGA" DIN SIBIUFACULTATEA DE ŞTIINŢE ECONOMICESPECIALIZAREA MANAGEMENTUL AFACERILORCURSA DE A FI PRIMULMANIA ŞI PROSTIACoordonator stiinţific :Prof.Univ. Dr. Anatolie CaraganciuAutori :Oprişiu Coman LucianSzekeres AndreeaCursa de a fi primul: Mania şi prostiaOdată cu dezvoltarea industriei internetului au apărut şi activităţi conexe care oferă o informare alternativă pe toate domeniile vieţii sau chiar posibilitatea de a avea acces instantaneu, online , la informaţie. Mai mult decât atât, ca aplicaţie a Internetului a apărut întreaga bransă numită e-commerce - comerţul electronic , prin care furnizorii de mărfuri şi servicii dispun suplimentar de o piaţă de desfacere enormă: Internetul.Practic Internetul a oferit acces la o piată globală multor întreprinderi mici şi mijlocii, care fără aportul acestuia nu ar fi avut niciodată posibilitatea de a se adresa unor clienţi la scară mondială. Astfel Internetul a devenit şi un important mediu de afaceri.De aceea experţii şi profesorii îi îndeamnă pe antrepenori să se îndrepte ( să alerge ) spre această lume a internetului , ca să prindă o cotă cît mai mare din acest spatiu2.In viziunea lui John Maynard Keynes aceasta ar fi fost o sugestie buna dacă piaţa ar fi avut carcteristicile de ,, first mover wins''(primul jucator castigă ).Majoritatea pieţei destinată internetului nu a avut caracteristicile de ,, First mover wins ".Este considerat că avantajul de a fi primul ,, First mover advantage " are o mare importanţă în sfera internetului , mult mai mare decat în industria manufacturieră.În marketing notiunea de ,, First mover advantage" semnifică faptul ca cel care intră primul într-un segment de piată are un avantaj 2. Ideea de ,, First mover avantage " a devenit o modă recentă .Ideea de first mover advantage se potriveşte perfect în sfera economică , idee care la sfârşitul anilor 1980 a fost popularizată de catre profesorii Marvin Lieberman şi David Montgomery la Universitatetea Stanford din SUA şi care a fost nutrită şi provaduită în afaceri cu teorii care în curând nu vor mai avea susţinere. Principalele trăsături ale first moverului depind de următorii factori: inovaţia continuă , şi viteza de implementare3 .Un exemplu bun pentru acest principiu "the first mover advantage" este compania Amazon.Compania Amazon şi-a început activitatea în urmă cu 17 ani, funcţionând ca o librărie online. La acea vreme Amazon a fost un "pionier" şi deşi multa lume era sceptică...

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