Within our focus group, we decided to choose homosexuals. Our main focus was on convincing The Olympic Committee that The Winter Olympics should not be held in Russia due to the anti-gay laws and prejudice that has recently come to light through the media. We decided that our main task was to highlight what sort of prejudices and discrimination homosexuals are facing. Due to these reasons, we choose Russia as an example. Our target audience was the Olympic Committee before the host of The Olympics would be decided. Our argument proposed that The Winter Olympics should not be hosted in Sochi as The Olympics represent peace and fraternity and the host should demonstrate these characteristics and serve as an example to others as well as support The Olympics’ morals. Our argument wasn’t used to shame Russia in any way, but to highlight the present injustice, which in turn isn’t fair, not only to homosexuals but also individuals within the Russian population who cannot choose to support lesbian, gay, bisexual, and transgender (LGBT) rights.
We watched the documentary ‘The Hunted’ to gain some insight into the current situation towards homosexuals in Russia. The prejudices that we found to commonly exist were that homosexuals were viewed and treated as enemies of the state and were also associated with paedophilia. The documentary followed a vigilante group who ’hunt down’ and psychically and psychologically abuse gay people. They express that their actions are intended for pro-child activism. They also express that they have no issues with gay people but with paedophiles. However, this generalised association between the two is both homophobic and prejudice. The documentary also explained how the Russian government enforces a ban on any ‘gay-propaganda’. The Russian government is not taking action to intervene but instead supporting it. After studying these controversial issues we decided to title our persuasive communication, ‘Russia and countries that allow discrimination to freely occur should not be given the privilege to host The Olympics.’
We studied the origins of The Olympics, what it represents and its interrelation with events that overcame discrimination in the past. Our main stand point was that The Olympics have overcome discrimination in the past and should continue to do so in the future. We chose The International Olympic Committee as our audience to present the presentation to, to inform them of the current on goings towards homosexuals in Russia and to remind them of what The Olympics represent.
Commentary of the persuasive communication
Word Count = 1588
As previously mentioned the persuasive communication was aimed at The International Olympic Committee before Russia was selected to host the winter Olympics. The communication was developed to take into account what we know about how people are persuaded. This was achieved by using various rhetoric devices, consistency theories and models. The argument was split into three...