How learning music and sales tricks are similar?
“You've got to learn your instrument. Then, you practice, practice, practice. And then, when you finally get up there on the bandstand, forget all that and just wail.” - Charlie Parker
It’s amazing to see that a few months back, a sales leader discussed about sales training referring to the path of fame and fortune of the true rockstar, Charlie Parker. Unsurprisingly, the blog got a lot of takers as readers liked the way the two distinct fields (music and sales) were intertwined.
In what follows is a brief analysis of the same write-up, understanding how a music legend can teach a few tricks to attain the desired sales stardom. Take a look –
Stage 1: Learn your instrument
The best way to succeed in sales is to get the basics right. And according to a section of experts, this is where most sales reps miss hitting the bull’s eye. Most often they are taught badly, or worse, they are not taught at all. In 7 out of 10 situations, they are simply thrown into the field to see if they can survive.
In such a plight, it seems no surprise that sales reps develop a sense of fear for selling – simply because no one has taught them how to do it.
Hence, just as Charlie Parker emphasizes upon learning the instrument, sales reps too should insist on getting their basics right in stage one. Finding the right mentor to train can help them clearly understand several sales aspects such as how to convert the cold calls into hot leads or how to use web based CRM solution for better lead conversion.
Stage 2: Practice, practice, practice
Now that’s pretty obvious, right? But then how many sales reps actually do it? Not many we believe!
As Charlie Parker puts it - Stage 2 is the time to play the scales - Over and over and over and over and over.
For sales reps, it is simply to go out and do the work. Find the...