This website uses cookies to ensure you have the best experience. Learn more

Salvation Army Essay

960 words - 4 pages

The Salvation Army uses the Aristotelian appeals, ethos, logos, and pathos to convince the audience that donating to their company will provide hope to underprivileged people around the world. Utilizing the image of distressed children for provides the use of pathos, logical facts for logos, and their company’s creditability for ethos. Affecting the advertisement the most dramatically, is the idea that donating to the Salvation Army is a way to give hope to individuals who are affected from natural disasters. Visually, a young boy is holding another young boy, who is most likely, his brother in his arms. Covered in dirt and cuts, the boys are also wearing tattered and ripped clothing. In addition the boys have no shoes, showing their damaged dirty feet. A bottle on the side near the boys has dirty water in it, displaying the idea of no clean drinking water. Correspondently, the children are sleeping on dirty stairs showing they are homeless with no food, clean water, and no clean clothing. On the bottom right corner of the ad there is the Salvation Army logo. Near the bottom there is the contact information to donate and learn more about the charity. Similarity, there is also a small memo describing what the donation provides to individuals in natural disasters and what they will receive from the Salvation Army. For example, it provides emotional support and helps the injured and heartbroken people. In bold font “Giving Hope Today”, is written on the advertisement, providing the idea that donation to the Salvation Army is more than just providing necessary support and needs to individuals affected by natural disasters, but it provides hope and a future.
Ethos is used the least in this advisement, mainly by displaying the company’s respectable name and logo. The Salvation Army is a well know and credible charity in the Untied States of America as well as in the majority of the world. Ethos applies that the advertisement is supporting fundamental rights. For example, the advertisement says that it provides the necessary needs and support that individuals need after a natural disaster. Additionally, the advertisement provides contact information to verify their credibility as well as allow a reference to communicate with about the company if and individual would like to donate or receive more information. The Salvation Army logo grabs the attention of the reader by displaying a brand that is trusted and valued towards the welfare of victims around the world.
In the ad, the main element of Aristotelian appeals is pathos by providing the audience with the visual image of how small children are affected and displays how terrible the effects have on them. Causing the individual to feel as if something has to be done to give hope to children who have nothing. Showing the younger children with a bottle that has dirty water, gives the essence that even the basic needs...

Find Another Essay On Salvation Army

Analyzing Two Pieces of Work About Homelessness

2633 words - 11 pages Analyzing Two Pieces of Work About Homelessness I am writing an assignment which is on media. The two sources I have been given to analyse is a leaflet from ' The Salvation Army' and a newspaper article from ' The Guardian.' Both are based on the subject of homelessness. The problem of homelessness is a very unsettled issue. It is evident in many countries but in the UK it is concentrated in London. The two items are

Human Trafficking and Illeagl adoption Essay

1295 words - 5 pages trafficked because some of the signs are very narrow like being anxious anyone can be anxious. Make sure you really think that the person is being trafficked before asking. Some organizations that help victims or survivors of human trafficking are Love146, Polarisproject, Safe Horizon, Sharedhope International, Department of homeland security and The salvation army there may be more who help victims but these are just a few. The Salvation Army has

Age Study

2453 words - 10 pages them so limits activities to those done through the Salvation Army. Participant has a lot of friends from the salvation visit which is a proper religion in it's own right. Goes out to morning tea once a week with friends. Goes out for walks with friend and neighbour on Thursday afternoons (refer to Appendix B). Spends time in a social work role encouraging others in the church or any one showing an interest in joining the salvation army. Has up

Analysis of Food Insecurity Among Hispanics

1564 words - 6 pages programs can be better targeted for the alleviation of hunger”(Himmelgreen 2000). But to be more specific, some food organizations such as the Salvation Army, Food Share, and Food Bank, help feed hundreds and sometimes even thousands of people everyday, depending on the size of the pantry. Since Oxnard, California is concentrated with lots of Hispanics, the Salvation Army, in particular, gives out many bags and boxes of food to low income Latino

Irregular Religions

1292 words - 5 pages inherently the same, and punishment is focused on prosecution rather than salvation. This alternate view of Christianity is a very judicial one, founded on the maxim of “an eye for an eye.” Bill Walker is an excellent example of a follower of this; he hits Rummy Mitchens and Jenny Hill and then tries to pay for his sin physically by being beaten as well and monetarily by offering a pound for the damage. Though other workers at the Salvation Army

Hypocritical Christianity Exposed in Bernard Shaw's Major Barbara

624 words - 2 pages itself, the poor cannot be helped or saved, so the church finds itself in the awkward position of accepting money from others. This is only awkward because one of the money's sources may be Bodger, who manufactures the alcohol from which the Salvation Army tries desperately to free their converts. The church leaders must decide whether or not they should accept the money. Most likely they will. Seeing the hypocrisy in the Salvation Army, Walker

Progressives' Objective is to Strengthen the National Government

949 words - 4 pages protecting human life and well-being. They tried to achieve this goal by providing support for the poor and oppressed citizens, this tactic became so popular it even received the term “social justice” also referred to as “Social Gospel”, which is widely known and still practiced around the world today (569). More specifically, the implementation of the Salvation Army in the United States as well as the Settlement House Movement helped the reformers

The Spread of Salvation Religions in the Roman and Han Empires

1610 words - 6 pages solace, a safety net that explain our adversities and consoles us with a better tomorrow; it assures us with salvation. The above mentioned salvation religions evolved under the framework of political institutions and states. Therefore, the salvation religions of Christianity and Buddhism were able to spread through the Roman and Han empires respectively because the political structure and the principles of the religions were able to find some


1008 words - 5 pages . How ever there are still hope, Charities is an great example of showing how not all group together would behave bad. For instance, The most common charity organization would be the Salvation Army, it’s a Christian denominational church and international charitable organization organised in a military structure. It has a member of over 1.5 million worldwide. The founder sought to bring salvation to the poor, helping the people in need spiritually


789 words - 4 pages featured three scenic designs: the study of Lady Britomart, the Salvation Army shelter, and the Undershaft Canon Foundry. The windows in each of these sets displayed quotes that reflected the atmosphere of the scenes placed within them. The Undershaft Canon Foundry featured four cut lines from this production of Major Barbra said by Andrew Undershaft; all but one of these lines were personal principles of the Undershaft legacy. Every quote

Using Effective Measures to Combat the Occurrence of Homelessness in the City

1082 words - 4 pages Tempe, is commonly called upon to deal with the problem of homelessness in the area. The DTC's most recent initiative, implemented this past October, stems from pressure by local businesses frustrated with the presence of transients in and around their shops; by installing spiked fences on the sitting areas surrounding planters in front of the Tempe Salvation Army, the DTC seeks to prevent homeless people from camping out on the center's property

Similar Essays

William Booth And The Salvation Army

1785 words - 7 pages The Salvation Army is well known around the world as a charity to help people living in poverty. Less known about The Salvation Army is that its original purpose was to become a form of religion. William Booth, the founder of The Salvation Army did not want the purpose of The Salvation Army to stray too far from the idea that all people are free to worship Christ. It was because Booth believed that the most efficient way to reach people living

Catherine Booth Essay

1298 words - 6 pages Christmas is only a few weeks away and more than any other time of the year, thousands of people in need are looking forward for the help of the Salvation Army. The members of the Salvation Army are impatient to worship and listen to the Holy Spirit and once again follow the steps of their mother of the Army, Catherine Booth. There are more than 1.5 million Salvationists across the Europe and the United States, helping people in need for

Week Two Essay

695 words - 3 pages symbols and belief systems, that is, institutional rules” (pg 14-15). Suggesting that the models used, and the shifting that takes place within the human service organizations, are based upon the ideologies accepted in that time or season. In 1865, a Methodist Minister, William Booth begin a movement, known today as the “Salvation Army”. Booth’s vision incorporated the church views and belief systems with philanthropic work. Growing up less

Idealism And Realism In Bernard Shaw’s Major Barbara

1350 words - 5 pages that her daughter decides to join the Salvation Army: “Ever since they made her a major in the Salvation Army [Barbara] has developed a propensity to have her own way and order people about which quite cows me sometimes. It’s not ladylike” (61). Lady Britomart also comments on Barbara wanting to marry “a professor of Greek whom she has picked up in the street, and who pretends to be a Salvationist” (54), for Barbara has a weak spot for those