Samsung Essay

8105 words - 32 pages

9-705-508 R E V : J U L Y 2 9 , 2 0 0 6
________________________________________________________________________________________________________________ This case was prepared by Professor Jordan I. Siegel and Professor James Jinho Chang, Yonsei University. HBS cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management. Copyright © 2005 President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545-7685, write Harvard Business School Publishing, Boston, MA 02163, or go to http://www.hbsp.harvard.edu. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means-electronic, mechanical, photocopying, recording, or otherwise-without the permission of Harvard Business School.
J O R D A N I . S I E G E L
J A M E S J I N H O C H A N G
Samsung Electronics
Introduction
Kun Hee Lee, chairman of the Samsung Group, contemplated his company's strategy while sitting in the basement office of his home. His office had a one hundred-inch screen on the wall, and in front of the screen there was a short desk, just one foot in height. Lee spent much of his day in this room, studying the strategies of his competitors and overseeing multibillion-dollar investment decisions. Beside his desk were hundreds of DVDs and videos, many examining his competitors' histories and strategies. Every new product made by Samsung and its competitors sat along the walls. Trained as an engineer, Lee eagerly picked apart every product, examining its design and quality of manufacturing.1
As he sat next to his low desk and sipped a cup of Korean green tea, Lee wondered whether his legion of Samsung employees was following his stern advice to always demand superiority in product design and process efficiency. He had grave concerns about complacency in his company. He remembered how he mentioned in a senior management meeting: "To an outsider, reprimanding a manager whose division racked up [billions of dollars] in profit might seem bizarre. But I don't see it that way. Our abilities and efforts did play a role in our success, but we must realize that most of it came from the leading companies' negligence, pure luck, and our predecessors' sacrifice."2
Under Lee's leadership, Samsung had risen to become the world's leading memory producer for all types of PCs, digital cameras, game players, and other electronics products. As recently as 1987, Samsung was a bit player, years behind its key Japanese rivals. But by 2003, Samsung's memory division towered over its Japanese rivals in both size and profits. Samsung used the earnings from its memory division to invest in other technology products. By 2003, with the help of mobile phones, liquid crystal displays, and memory products, Samsung had generated the second-largest net...

Find Another Essay On Samsung

Samsung Marketing Plan Essay

2506 words - 10 pages Executive Summary From its inception as a small export business in Korea, Samsung has grown to become one of the world’s leading electronics companies, specializing in digital appliances and media, semiconductors, memory, and system integration. Samsung was founded on March 1st, 1938 by focusing primarily on trade export, selling dried Korean fish, vegetables, and fruit to Manchuria and Beijing. In little more than a decade, Samsung-which means

Samsung Electronics Co., Ltd Essay

1086 words - 4 pages Samsung Electronics Co., Ltd. Company Overview Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor

Samsung Corporation: Strategic analysis

3181 words - 13 pages IntroductionSyndicate Consulting has been working with Samsung Electronics Mobile Phone Division in developing a strategic agenda and a plan for its effective and rapid implementation.The objective of this project is to implement a series of strategic options to achieve Samsung's vision in the next 5 years, considering the current industry and economic conditions, projected market trends, and the nature of Samsung's strengths and weaknesses. The

Samsung - SWOT analysis

797 words - 3 pages Samsung- SWOT AnalysisA financially crippled giant 6 yrs ago, associated with cheap me to tv's and microwaves. From 1997 debt has shrink from $10.8bn to $1.4bn (source Tech Biz research). Overall cut 24000 employees and sold $2bn non core biz.Thrives in low margin consumer electronicsFavors hardware over softwareMakes everything itselfHigh definition phonesFeature jammed gadgetsGlobal Market Share (Data - Gartner June 03)- Cell phonesNokia 36

Samsung Business Case Study Complete Analysis

4140 words - 17 pages in the case of Samsung, for instance) or through the sharing of production. Therefore, companies comprised in the chaebol are likely to benefit from increased productivity and efficiency (through the sharing of best practices), from economies of scale, and therefore from lower production costs. The generalization of transfer pricing across affiliates is also likely to ease outsourcing. Relationships among affiliates may also give them access to

Samsung Electronics: Company Analysis and Overview

652 words - 3 pages As I will be joining Samsung Group’s global strategy team in the fall, I have chosen its flagship subsidiary Samsung Electronics, as the company for my analysis. From its beginnings as a subcontractor to a manufacturer to a developer of electronic products, Samsung Electronics has established itself as a leading creator of innovative gadgets. With a diversified geographic presence, Samsung has been able to reduce its exposure to risks

Analysis of Samsung Electronics Co. Ltd

1832 words - 7 pages 1. Introduction Samsung Electronics Co. Ltd is a Korean multinational company, manufactures a wide range of product; includes computers, mobile phone, digital TVs, air conditioner, OLED panel, LCD display panel, memory and LSI system etc. The company's main growth driver engine is Smartphone business and Tablet, accounts 31.4 % and 20.4% respectively, of market share in 3Q2013 as per data from IDC. The main concern of company is that it totally

Marketing strategy of Samsung mobile phone

9275 words - 37 pages highlights Samsung's recent success as a very typical case in point to the above question. In more focus, the purpose of this analysis is to examine:- Samsung handsets' approach to product, pricing, distribution andpromotion.- Samsung handsets' future prospects in the context of theincreasing competition.- Samsung handsets' practices in Vietnam.TABLE OF CONTENTSCHAPTER 1 - THEORY OF GLOBAL MARKETING MIX1.1. Product decisions

Competition Between the Most Successful Smartphone Companies, Apple and Samsung

1509 words - 6 pages Preface In our fast paced world of new and upcoming technology, the smartphone market has sky-rocked in previous decades. One of the worlds leading smart phones companies, Apple Inc, has recently been on the decline and it's top competitor Samsung is taking the stage. In more recent years, the Apple iPhone has dominated the smartphone world known for its ease of use and high quality design. Apple's first iPhone design hit markets in June of

Samsung in China: The introduction of Colour Television

1887 words - 8 pages The Introduction of Colour TV1.What are the major problems Samsung faces as it tackles the television market in China?In 1995, the South Korean company, Samsung, decided to integrate all of their individual Chinese business units into a single Samsung China. It was decided that color televisions would be Samsung China's flagship product since the demand nearly doubled from 1990 to 1995, from 7.7 million to 14 million, respectively. Upon entering

Equity, Cash Flow, and Notes Analysis Paper of Samsung Electronics

1444 words - 6 pages IntroductionThe Chief Executive Officer for Samsung Electronics, Jong-Yong Yun, contacted our firm to request our service to prepare a financial overview for the record management team regarding the following segments: Statement of Changes in Owner's Equity, Statement of Cash Flows, Notes, and other Financial Information. The theme and goal for this company is to endeavor to become the best; through the spirit of excellence; however, the only

Similar Essays

Samsung Electronics Essay

955 words - 4 pages Evan GarmonMGT 491Dr. BartkoskiA Look into Samsung ElectronicsThe memory chip market has been a lucrative industry to be in and get into for many years. Companies like Samsung have been at the forefront of engineering new and advanced memory and flash chips since the early 1980's. Average growth in the industry has averaged about 16% per year and is expected to continue. With the potential for large profits, many companies, including Chinese

Swot Analysis: Samsung Company

1170 words - 5 pages SWOT Analysis: Samsung Company Samsung Company: Background The Samsung Company is one of the leading companies in the world today. It traces its roots back to 1938 when Lee Byung-chull started a small trading company in Su-dong, South Korea that specialized in selling goods around the city. Later, the company grew and expanded to Seoul in 1947. With the outbreak of the Korean War, the company weakened and as soon as the war ended, Lee

Samsung Electronics Company Essay

2019 words - 8 pages Intro Samsung Electronics CO. Ltd. is unquestionably the most important company for the South Korean economy and a world leader in electronics Innovation Company. It is the world's largest technology company in terms of revenues, the largest mobile phone maker and television manufacturer and second largest semiconductor chip producer. If it currently occupies a prominent place on the world market, it does remains that Samsung continued to seek

Samsung Company Overview Essay

869 words - 3 pages SAMSUNG- • Founder-Lee Byung Chull in 1938 as Trading Company, South Korea as Samsung Electric Industries. • Assembly plants and sales network in 61 countries • 1988-merged with Samsung Semi-conductor and communications • 2005- Overcame with Sony which was a big rival • 2006-rated as 20th in the list of global brands • 2009-overtook Siemens of Germany and Hewlett-Packard of USA, revenue of $117.4 billion to take no.1 spot as world’s largest