Samsung Company Overview Essay

869 words - 3 pages

SAMSUNG-
• Founder-Lee Byung Chull in 1938 as Trading Company, South Korea as Samsung Electric Industries.
• Assembly plants and sales network in 61 countries
• 1988-merged with Samsung Semi-conductor and communications
• 2005- Overcame with Sony which was a big rival
• 2006-rated as 20th in the list of global brands
• 2009-overtook Siemens of Germany and Hewlett-Packard of USA, revenue of $117.4 billion to take no.1 spot as world’s largest technology company
• Samsung means “Tri-Star” or “three stars”, three means big and stars means eternity.


VISION-
The underlying principle that defines our vision for the future of Samsung electronics is “Inspire the World, Create the Future”.

MISSION-
To inspire the world with innovative technology, products and designs that enriches people’s lives and contributes to a society responsible, sustainable future.

CHAIRMAN & CEO- Lee Kun Hee-

MARKETING STRATEGIES-
• Brand Ambassador-Aamir Khan
• Providing free content on mobile by collaborating with copyright owners of Bollywood Movies- Ghajini, Love Aaj Kal.
• Promotional offers like free entry to the show of “10 ka Dum”.
• Organizing contents like Samsung karaoke festival.
• Opening Samsung fan club for better customer relationships.
• Free online software updates, tutorials and customer service.
• Established many Samsung mobile stores to increase the visibility of brand.
• Also became a member of The Olympic Partner –TOP.

STORE LAYOUT-
Each store of SAMSUNG is of similar design. They have same colors being used of white and blue in each store.

COMPETITOR-
• LG
• Onida
• Videocon
• Sony
• Hp
• Nokia

CHALLENGES-
• Increased emergence of modern retail chains-problem as Samsung is investing in building a retail network across the country
• Due to increased price of inputs and continuing price erosion there is downtrend in consumer durable market.


PRODUCTS-
TV’S, LED, LCD, REFRIGERATOR, MICROWAVE, AIR CONDITIONER,

SAMSUNG in India-
• Samsung electronics commenced its operations in India in December 1995.
• Two R&D centers in India- Delhi and Bangalore.
• 2010 achieved sales turnover of $3.5 billion.
• Market leader in LED TV’s and LCD TV’s and slim TV’s.
• India’s largest mobile handset brand.
• Leading in smart phone segment in India.

ORGANIZATIONAL STRUCTURE-
There are four main groups with 14 divisions-

MANAGEMENT AND EMPLOYEES AT SAMSUNG-
• 59000 employees.
• Development of employees strategic to success.
• Making rounds encouraged as key management practice.

CULTURE-
• Decisive
• Profit focused
• Entrepreneurial
• Samsungs philosophy and goals-

BUSINESS PHILOSPHY AT SAMSUNG-
• Create the best products and services (retain its 1st position in the world).
• Contribute towards society.
• On the basis of human resource and technologies.

DEAL AND KENNEDY’S CULTURAL MODEL-

SAMSUNG is a big conglomerate company it has Work-hard, play-hard culture. It’s having rapid feedback/reward and...

Find Another Essay On Samsung Company Overview

Marketing strategy of Samsung mobile phone.

9275 words - 37 pages The global communications industry has been changing during the past few years, and quite dramatically. Wireless communication, as a result, proves to be a hot area for telecom suppliers. Accordingly, the demand for handset products, from businesses to consumers continues to rise. The question is how handset manufacturers have fit their global marketing strategies to win widespread acceptance as competition intensifies. Thus, this analysis...

Equity, Cash Flow, and Notes Analysis Paper of Samsung Electronics

1444 words - 6 pages IntroductionThe Chief Executive Officer for Samsung Electronics, Jong-Yong Yun, contacted our firm to request our service to prepare a financial overview for the record management team regarding the following segments: Statement of Changes in Owner's Equity, Statement of Cash Flows, Notes, and other Financial Information. The theme and goal for this company is to endeavor to become the best; through the spirit of excellence; however,...

Samsung

8105 words - 32 pages 9-705-508 R E V : J U L Y 2 9 , 2 0 0 6 ________________________________________________________________________________________________________________ This case was prepared by Professor Jordan I. Siegel and Professor James Jinho Chang, Yonsei University. HBS cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or...

Entry mode strategies.

917 words - 4 pages Advantages and disadvantages of Exporting. The advantages from exporting is that the organisation will have a quicker entry into the market and the levels of risk are subsequently lower. Exporting can be implemented via sales representative (direct) or an agent (indirect) that acts on behalf of the company and sells their products. The direct method of exporting, as opposed to indirect exporting, will benefit the company by gaining control over...

Verizon Wireless's Benefits Package

2196 words - 9 pages Verizon Wireless may be losing at least one competitive advantage as a result of lack of knowledge about how employee benefits packages in the wireless industry compare. Studies have shown that valuable employees and top talent candidates are highly influenced by employee benefits packages considered to be good (Paterson, 2013). The leadership team’s determination and call for organizational growth, translates to both retaining current...

Strategic Analysis on Motorola Inc..

8490 words - 34 pages Motorola Inc.April 2004TM 583 - Strategic Management of TechnologyProfessor Jack ProbstDan NelsonTable of ContentsI. Background Development 1History/Financial Portfolio 1II. Analysis of Current Situation 4Industry Environment 4Operating Environment 5Internal Environment 6Organizational Aspects 6Marketing Aspects 6Personal Communications Segment...

LG BMT

2120 words - 8 pages Introduction:LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 87,000 people working in 113 locations around the world. LG comprises of five business units - Home Entertainment, Mobile Communications,

INFORMATION SYSTEMS IN ORGANIZATIONS

2823 words - 11 pages COURSE: LEVEL 5 - BTEC HIGHER NATIONALS -COMPUTING AND SYSTEMS DEVELOPMENTMODULE: INFORMATION SYSTEMSIN ORGANISATIONSREPORT TO ESTABLISH THE INFORMATION NEEDS OF CHANRAIS SUPERMARKETDATE:...

Marketing Plan: iPhone Ultimate

8845 words - 35 pages Marketing Plan: Apple's iPhone UltimateA Brief Overview of Apple Inc.Apple Incorporated is a manufacturing based consumer electronics and related software corporation. Headquartered in Cupertino, California, Apple develops, sells, and supports a series of personal computers, portable media players, computer software, and computer hardware accessories. Apple is also constantly involved in the creation of new technology concepts, suchas...

Toyota Way

7186 words - 29 pages Do N ot Co py or Po st This document is authorized for use only by DINDIN SYARIFUDIN until October 2010. Copying or posting is an infringement of copyright. Permissions@hbsp.harvard.edu or 617.783.7860. S w 909M49 RODAMAS GROUP: DESIGNING STRATEGIES FOR CHANGING REALITIES IN EMERGING ECONOMIES Marleen Dieleman and Shawkat Kamal wrote this case solely to provide material for class discussion. The...

Swot analysis of Tesco plc

2180 words - 9 pages Swot analysis of Tesco plc We all know Tesco as a food retailer, and we know that they are in constant competition with other retailers such as Sainsburys and Asda, yet we do not know much about what goes on beyond the shelves and the tills, the marketing plans and the day to day tactics that have to be devised to stay the number one food retailer in the United kingdom today. I am going to analyse Broughton Parks Tesco and their possible...

Similar Essays

Samsung Electronics: Company Analysis And Overview

652 words - 3 pages As I will be joining Samsung Group’s global strategy team in the fall, I have chosen its flagship subsidiary Samsung Electronics, as the company for my analysis. From its beginnings as a subcontractor to a manufacturer to a developer of electronic products, Samsung Electronics has established itself as a leading creator of innovative gadgets. With a diversified geographic presence, Samsung has been able to reduce its exposure to risks...

Samsung Electronics Company Essay

2019 words - 8 pages Intro Samsung Electronics CO. Ltd. is unquestionably the most important company for the South Korean economy and a world leader in electronics Innovation Company. It is the world's largest technology company in terms of revenues, the largest mobile phone maker and television manufacturer and second largest semiconductor chip producer. If it currently occupies a prominent place on the world market, it does remains that Samsung continued to seek...

Samsung Electronics Co., Ltd. Essay

1086 words - 4 pages Samsung Electronics Co., Ltd. Company Overview Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor...

Analysis Of Samsung Electronics Co. Ltd

1832 words - 7 pages 1. Introduction Samsung Electronics Co. Ltd is a Korean multinational company, manufactures a wide range of product; includes computers, mobile phone, digital TVs, air conditioner, OLED panel, LCD display panel, memory and LSI system etc. The company's main growth driver engine is Smartphone business and Tablet, accounts 31.4 % and 20.4% respectively, of market share in 3Q2013 as per data from IDC. The main concern of company is that it totally...