Samsung Swot Analysis

797 words - 3 pages

Samsung- SWOT AnalysisA financially crippled giant 6 yrs ago, associated with cheap me to tv's and microwaves. From 1997 debt has shrink from $10.8bn to $1.4bn (source Tech Biz research). Overall cut 24000 employees and sold $2bn non core biz.Thrives in low margin consumer electronicsFavors hardware over softwareMakes everything itselfHigh definition phonesFeature jammed gadgetsGlobal Market Share (Data - Gartner June 03)- Cell phonesNokia 36%Motorola 15%Samsung 10%Siemens 8%Global sales 10.4bn operating profit 2.5bn.First quarter 2003 announced biggest market share gain of any company in handset sales (9.3-10.5), however at lower prices- fall in 1st Qtr profits of 41% to $942million on sales of $8bn. Investors globally set to loose if earnings soften as with $41bn (foreign investors hold more than half) in market Cap Samsung is the most widely held emerging stock in the world. Shares have risen tenfold over 5 yrs to $273.CNN,USA Today- Samsungs ads first to pop upMatrix Tie in'sStrengthsI ask for a report on what Samsung is doing every week (Sony Pres) Kunitake Ando. Sony noted Samsungs aggressive restructuring and said Sony must follow.2nd biggest maker of CDMA (code division muliple access) (Motorola #1)It is used to huge swings. Cells kept avg price at $191 versus $154 Nokia $147 Motorola.Cash rich (With nearly 7bn in cash Samsung has plenty to spend on R&D.)Vertical integration at work (semiconductors,tellecom,digital appliances and digital media- all fit into the latest cell phone)Driving success is CEO Yun Jong Yong (since 1997). (ferocious drive).Less bureaucracy in product approval, marketing- gives them flexibility to sieze opportunities.Speed- Average of 5 months concept to rollout of new product. Compared to 14 months 6 years ago. After Samsung persuaded T-Mobile (US-German) to market new camera phone last April, in 4 months they had a prototype for the V205, flew 30 engineers to Seatle to field test on T-Mobile servers and by Novemeber the phones were rolling out, since then sold 300,000 a month at $350 each. (This is estimated as half what the Japanese wou3d take.Innovation- Plans to introduce 20 new phones compared to 12 from Motorola. Similarly Nokia another whiz at snapping out new models are based on 2-3 platforms of basic design. Samsung will introduce 130 models on 78 platforms.Motorola changes product line every 12-18 mths , Samsung does it every nine months.Uses Korea as a test market (70% homes have broadband) 20% of population buys a new cell phone every 7 months. In Korea already selling video-on demand phines at $538, planed by Verizon to introduce to the US by this fall.In 2002 won 5 design excellence awards for its digital appliances- total matched only by Apple computer. Chief of User research is An Yong II 34 years old!Customized memory...

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