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Scandals: Sex In Media Essay

2381 words - 10 pages

January 31st 2010, Liam Richardson; a 7 year old boy who self proclaimed himself as the biggest John Terry fan, turned on the TV in the morning and broke down in tears seeing the news. He did not eat food for days because he was dejected and could not believe it. The news read, “John Terry in sex scandal with Team-mates wife; resulting in further less chances for England at the World Cup”. Liam took off all the John Terry posters off his wall. At that age, he couldn’t have possibly comprehend what happened, but he would always remember it. Liam was just one of the many others who were affected by the news. Liam, like many other England National team fans felt that all hopes of them winning the 2010 World Cup just went away with that news. Football, I believe is a universal sport in every way: people of all ages, all genders and all nationalities follow it. The audience, making football stars gods, considers football a religion, and look up to them for motivation and inspiration; also, making them vulnerable and sentimental to scandals and controversies. The media, looking to exploit that vulnerability, expand and emphasize on a controversies so the audience have something to watch, and react to. It is not just the audience that is affected by the media but also the soccer professionals, teams and their families.
A recent controversy that happened was the scandal of Olivier Giroud, a French national and Arsenal club player. On February 16th 2014, a few hours before an all-important clash with rivals Liverpool, Giroud, through twitter admitted on cheating on his wife and having sexual relationships with model Celia Kay. (Metro)The news rattled the footballing world. There was a huge twitter and Facebook outrage; but I honestly believe that it was more of media hype than reality. At the end of the day, for the media it’s about the entertainment, and because of that the players lose their rights to a private life and the audience faces heavy effects and consequences after being exposed to sex in the media. Paul Scholes, a Manchester United veteran player refers the media ‘brutal and scary’. The media is always keeping an eye on football players, in order to try and use them to provide entertainment and spice, not having a single consideration about the consequences it can have on the players and the audience. Game stories don’t shake the sporting world. Stories of forced coaching changes, player misconduct, agent malfeasance and cheating of all kinds shock sports fans and drive ratings and win the biggest headlines.(Gilbert, 2013)
The Hypodermic Model Theory refers to the idea that the television is addictive, like a drug. Making it hard for people to quit watching television, and in order for television companies to get profits, the television companies are always looking for new stories and new controversies to cover and show at their channels. There are many major effects of scandals and controversies but one of the most important ones is...

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