Screw It, Let’s Do It: Lessons In Life And Business By Sir Richard Branson

1463 words - 6 pages

Examining Traits Consistently Related to Leadership Effectiveness

It is unfeasible to admire, appreciate or approve of an effective leadership if one cannot equate what makes a leader effective. For that reason, comprehending what is considered effective leadership has to be view through the traits of a successful leader. As stated by Gary Yuki (2012) leadership has been a topic that has long motivated interest among society. The word leader denotes the phantasmagorias of powerful self-motivated individuals who lead triumphant militaries, direct corporate empires, or influence the direction of nations (Yukl, 2012). One such leader this author thinks exhibits such traits is Sir Richard Branson the CEO of Virgin.
Sir Richard Branson is the founder and chairman of Virgin Group. Sir Branson owns a variety of businesses, totaling over four hundred (Martin, 2012). He net worth as of 2012 stood at $4.2 billion dollars. Sir Branson’s business endeavors range from airlines, telecommunications, cosmetics, space exploration, and other ventures (Martin, 2012). Sir Branson success is based on several unique qualities such as his concept about customer service; in which he states “Saying Yes is Fun” (Martin, 2012). Sir Branson believed that success cannot be achieved by saying “no” to new endeavors, he believe that you have to be bold when embarking on new projects, and achieving the desires of customers (Martin, 2012).
Moreover, Sir Branson frequently challenges the conventional perception, and find a way to say yes when other companies say no (Martin, 2012). Branson feel that customer service should not be gatekeepers instead they should be a concierge to customers, assisting and caring for customer needs which indicative of his leadership traits (Martin, 2012). When Branson asked is what the secrets to his success are, he stated there is not a secret, just hard, smart work, and fun working.
In Branson’s book, “Screw it, Let’s Do It: Lessons in Life and Business”, Branson state entrepreneurship requires a special kind of courage to start and sustain your business (Branson, 2012). He state that you must be able recognize your fears, evaluate the sources and afterward decide how to advance is what differentiate success from failure in a new business (Branson, 2012). In other words leaders need motivation to overcome their fears. Hughes, Ginnett, & Curphy (2012) states “most researchers define motivation as anything that provides direction, intensity, and persistence to behavior” (p.352).
Moreover, as stated by Hughes, et al., (2012) motivation normally come into play a person selects an activity or task and will be persists with the effort on a long term bases. This author believes that Sir Branson exhibit strong motivation in his business ventures. Sir Branson personality traits seem to be a major component of his effective leadership. As an example, Forster, Parrer, & Wöss, (2013) cite that openness to new encounters and social consistent have...

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