This website uses cookies to ensure you have the best experience. Learn more

Sdi Case Study

1607 words - 6 pages

Squirrel Defense, Inc. (SDI) was founded by Bo Haeberle, Glen Thomas and Ed Welsh in October 1998. The company manufactures and markets a high-end, squirrel resistant bird feeder called Solar Feeder. The solar feeder is a squirrel proof bird feeder that delivers a mild, non-lethal shock to a squirrel without delivering a shock to a bird using the feeder. It was a unique twist on typical bird feeders, because although it still resembled the usual bird feeder, it was used to house feed instead.

With any company, you need strong vision and mission statements to help consumers better understand your business and where you intend on being in the future. After reading the case, I found many issues that management must address in order to sustain a profitable business. The first problem that needs to be addressed is the development of a vision and objectives. A business plan is needed and management must find answers to questions like:

* What business are we in?
* What are our goals?
* What are our strengths, weaknesses, opportunities and threats (SWOT)?
* How are we different from the competition?

Strengths are something a company has that allows it to be dominant. SDI is strong in the fact that it was the first to produce a solar powered bird feeder, thus establishing a precedent. A weakness is something a company lacks, thus causing market disadvantage. Some major weaknesses of SDI are it lacks a strategic vision, has horrible distribution methods and has little capital to help establish market dominance. Once SDI has created a strategic direction, the company should go about the process of implementing and executing the plan. A strong strategy and vision would greatly help SDI move into the next generation of business management. During the process of generating their strategy, management needs to find a way to break even, mainly by decreasing costs and increasing sales. Another important area to change would be advertising. SDI should also include the technology aspects of its bird feeders and incorporate them into their retro theme ads. Strong advertising can help a firm go a long distance by helping consumers feel more comfortable with the product which they are purchasing. After strong considerations, I felt that the central problem with SDI is the fact that it is not profitable and has yet to develop a strong strategic approach to get out of this rut.

Again, to survive as a company, you must break even when it comes to sales. This is one of the issues that SDI greatly needs to address in order to survive in their industry. After reviewing their sales charts, I realize that another problem facing SDI is that their balance sheets show negative numbers for their checking and savings accounts of ($7,308) and their income statement is showing negative net income of ($26, 607) for the year 1999. This is a major problem mostly because their feeders are expensive and time consuming to make, and their production...

Find Another Essay On SDI Case Study

When the Bubble Burst Essay

1539 words - 6 pages By the time I arrived state side from my second tour in the Middle East the housing bubble had already burst. I noticed a drastic change in the way that many of my friends and family were living. Several of my friends that worked in real estate had sold their boats and seconds houses. My own stock portfolio had lost a third of its value. My sister and her husband had defaulted on their home mortgage leaving them scrambling for a place to live. I

phase diagram Essay

4456 words - 18 pages the degree of the freedom of the system in this case is F = 1 + C - P = 3 - P. Therefore, there is a maximum of 3 phases present in the binary system. At the eutectic point, all 3 distinct phases are in equilibrium consequently the degree of the freedom of the system is now F = 3-3 = 0. In sum, the eutectic point is fixed. Works Cited Introduction: Chemical equilibrium is a crucial topic in Chemistry. To represent and model equilibrium

Revolutionary Work of Art

1890 words - 8 pages Walter Benjamin emphasizes in his essay, “The Work of Art in the Age of its Technological Reproducibility” that technology used to make an artwork has changed the way it was received, and its “aura”. Aura represents the originality and authenticity of a work of art that has not been reproduced. The Sistine Chapel in the Vatican is an example of a work that has been and truly a beacon of art. It has brought a benefit and enlightenment to the art

Enlightenment Thought in New Zealand Schools

1594 words - 6 pages In this essay I will be looking at how the political and intellectual ideas of the enlightenment have shaped New Zealand Education. I will also be discussing the perennial tension of local control versus central control of education, and how this has been affected by the political and intellectual ideas of the enlightenment. The enlightenment was an intellectual movement, which beginnings of were marked by the Glorious Revolution in Britain

Psychological Egoism Theory

2240 words - 9 pages distinction between the intended motive as a motivator for action and the motive that comes as a consequence of the action. Such a motive may not be their target or the driving factor for their action but only accompanies the activity (Smith, 1898). The fact that we have not found an action that is purely altruistic in nature shows that there is a lot of room for us to think and that there is so much that has not yet been discovered in this field of study

How Celtic Folkore has Influenced My Family

1587 words - 6 pages values of my family. The Celtic Cross, which originated with Paganism customs, has become a popular symbol for Irish heritage and a stepping stone into womanhood for my family. While folklorists are certain that the four parts symbolized North, South, East and West, many people who study Irish folklore agree that “Saint Patrick combined the Christian Cross with the ‘sun’ to emphasize the importance of the cross to the Pagan followers, giving

Julia Margaret Cameron

1406 words - 6 pages At a time when women were looked upon as being homemakers, wives, mothers and such the late 1850's presented a change in pace for one woman in specific. Photography was discovered in 1826 and soon after the phenomenon of photography was being experimented with and in turn brought new and different ways of photo taking not only as documenting real time, but also conceptualizing a scene in which an image would be taken. Julia Margaret Cameron will

Evaluation of School Improvement

1403 words - 6 pages The evaluation process should be progressive to incorporate overall planning, implement changes, which contribute to success. In order to focus on school climate and norms, the evaluation design must include the students, instructions, and outcomes to improve communication and building-level concerns to be address in this response. School Climate and Social Norms The school principal, other staff leaders, and personnel set the tone and the

Case Study: The Benefits of Animal Testing

1757 words - 7 pages used to help animals with the infection (Loeb 72). Obviously, animal experiments greatly benefit the health of other animals. Though the benefits of animal experimentation are clear, some say that animal testing is inhumane. Many animal rights activist claim that the experiments are always painful and causes harm to the animals. They feel that the researchers are abusive and intentionally harm the animals. However, this is not the case

Myth and Magic: Realism in "One Hundred Years of Solitude"

1531 words - 6 pages “He enjoyed his grandmother's unique way of telling stories. No matter how fantastic or improbable her statements, she always delivered them as if they were the irrefutable truth” (Wikipedia, 2011). Experiences are particular instances of one personally encountering or undergoing something and in these moments of time life changes for the best or the worst and memories are formed. These recollections such as riding your first bicycle, going to

Adiponectin: a Novel Indicator of Malnutrition and Inflammation in Hemodialysis Patients

2384 words - 10 pages aim of this study was to further elucidate the association between serum adiponectin levels and the nutritional–inflammation status of hemodialysis patients. Design. Observational comparative study. Setting and Subjects 80 patients on stable hemodialysis at Shiraz Nemazee Hospital for at least three months three times weekly without any acute illness. The patients were divided into two groups of well-nourished (n=23) and malnourished (n=57

Similar Essays

Solar Feeder Essay

2500 words - 10 pages survival of a company but which are absent in case of SDI; such issues include company's vision, mission, business/ marketing plan, financial/ strategic objectives etc. Without these, SDI had failed to sustain and is losing its market position. Though it has the most advantageous position of being the innovator, it has not been able to embrace its opportunities but is lost somewhere without any motive and direction.Identification of

Mobile Gis Cloud Computing Survey Essay

1388 words - 6 pages S. B., "Mobile GIS: For Collection of Socio-Economic Data and Water Resource Management Information (Case Study: Rural Maharashtra State, India)." Proceedings of the World Congress on Engineering. Vol. 2., 2012.‏ [34] Baharuddin, Rosnita, Dalbir Singh, and Rozilawati Razali. "Usability Dimensions for Mobile Applications-A Review." Research Journal of Applied Sciences 5, 2013.‏ [35] Ismaeel, Ayad Ghany, and Sanaa Enwaya Rizqo. "Optimal

Ronald Reagan And The End Of The Cold War

2042 words - 8 pages frightened by the United States' policies. They were going to negotiate with Reagan at first but because of military buildup, lack of interest in arms control, Soviets were afraid Reagan would attack the nation. Soviets kept the KGB (Russia's version of the Federal Bureau of Investigation) on alerted from 1981 to 1983 just in case.8 A Russian military plane had shot down a South Korean civilian airliner that was flying over Soviet

Area 51 Essay

2308 words - 9 pages , examination, and reverse engineering of crashed alien spacecraft (including material supposedly recovered at Roswell), the study of their occupants (living and dead), and the manufacture of aircraft based on alien technology.Meetings or joint undertakings with extraterrestrials.The development of exotic energy weapons for the Strategic Defense Initiative (SDI) or other weapons programs.The development of means of weather control.The development