Secondary Data Essay

860 words - 4 pages

Collecting data for the purpose of research is not an easy task. Equally, the labor of collecting data for academic studies is time consuming, challenging and it may also be costly. Ultimately, the major components of a research project must include validity, reliability and generalizability.

According to Bachman and Schutt (2012), “the goal of research is to utilize measures that will provide valid knowledge.” In other words, a research project or study must have logical, meaningful, reasonable and truthful results that demonstrate the validity of a specific subject or topic. For instance, a valid end result should demonstrate that something or someone causes something to occur. ...view middle of the document...

” In other words, generalizability means that the results and/or findings of a study can be applied to other environments, places or surroundings.

Accordingly, validity, reliability and generalizability are important to the research process because it will produce valid and truthful results. In addition, these three components will also provide evidence that the measures and tools used to collect data were adequate for the study. It is of high importance that a research project is of good quality in order to be respected as a reliable and meaningful academic work.


Secondary analysis is research conducted by using data, material and findings originally produced by primary researcher. Individuals who further wish to analyze and study data already collected may find such material in libraries, online journal databases and archival documents and records which may serve as a convenient advantage for the individual conducting new research. Given these points, secondary data are the information found by a new user who reviews data that has already been gathered. According to Bachman and Schutt (2012), “ surveys, official statistics, records and other historical documents are examples of the major types of secondary data” (pg. 233).

A key point in conducting research by the use of secondary data is that saves the new user time and money. Why? Research is a challenging task. It involves several different measures, studies and interviews if they were necessary for the original research project. So, the task may be easier by using already available data to further analyze and investigate a study. ...

Find Another Essay On Secondary Data

Marketing Research Tools Essay

1114 words - 4 pages Marketing Research Tools Primary and secondary research tools are two different approaches to collecting data for market research. Each form of data collection consists of different uses, benefits and limitations. Using qualitative and quantitative approaches the data collection forms and tools vary. Primary and secondary research is a useful marketing tool that contains various tools. Definition Primary Research Primary research is a

Research Statistics and Psychology Essay

960 words - 4 pages Since the beginning of time research and statistics have exercised a vital role in psychology. In this succinct writing an elaboration of how research and statistics are utilized in psychology is revealed. Furthermore, the how and why of such components are expounded herein and a detailed look at primary and secondary data are exposed. Research, statistics, primary, and secondary data are imperative in psychological analysis. Implementing

Marketing Research Tools

1168 words - 5 pages two broad categories: primary research and secondary research. There are also two main approaches to marketing research: quantitative and qualitative. Organizations will use a mix of tools for each category and approach to complete their marketing research. Primary versus Secondary Research There is a central difference between primary and secondary marketing research, which is who collected the data and was it specific to the current marketing

Market Research

986 words - 4 pages performed by a specific company and custom-made to that companies wants and needs. Tools Used in Secondary Research In secondary market research a company will analyze data that has been collected for some other purpose. This type of research saves a company the cost of collecting data so it is more cost-effective. Secondary research should be utilized when starting a new business or making changes to an existing one. There are numerous secondary

Marketing Research Tools

1090 words - 4 pages context. The very next step is to determine the research design that involves whether or not primary or secondary data is available or required. Marketers must collect the information and determine the type of study required before they can move on . Primary Data Primary data is research gathered to help make specific decisions about a present problem. “Primary data include demographic and psychological information about customers and

Marketing Research Tools - 1261 words

1261 words - 5 pages techniques have different characteristics and achieve different objectives, and are used when applying qualitative and quantitative approaches. Furthermore, certain research tools are used for these approaches for various reasons. Primary and Secondary Research Tools When a company conducts primary research, the information that is gathered is new and original, and is generally undertaken by researchers that that have collected secondary data

Marketing Research Tools - 1247 words

1247 words - 5 pages market. When an organization makes the analytical decision to aim and reach for its target market, it uses both qualitative and quantitative research methods, to analyze the similar interests, beliefs, and preferences of the consumer group. Primary vs. Secondary Research Market research is grouped into two categories, primary and secondary, of which is defined by the source that collected data information to solve a specific problem. Primary

Research, Statistics, and Psychology

799 words - 4 pages conclusions from those observations. Primary and Secondary Data When conducting a research study, the data used is either primary or secondary, and which type of data depends on the source of information being used. Primary data refers to information that is original and collected directly by the investigator. However, secondary data refers to information being used by one investigator that was collected by another and is not original. An upside to

Altruism vs Seclusion, a Sociological Approach to the Psychology of Interaction

1126 words - 5 pages simultaneously considering the sociological implications is important because these two ideas are intertwined and both affect the human psyche. This interaction will be broken down into two measurable terms, average interaction and body language. The average frequency of basic neighborly interaction in America will be compared against the primary observational research which focuses on basic interaction between strangers. The analyzed secondary data

TIME Inc. Case Study

616 words - 3 pages Time Inc. has clearly found its success in utilizing both internal and external secondary data in order to help launch new magazines and special issues. As was mentioned in the case reading, the success of the special edition of People magazine paying tribute to the late singer Selena was essential in prompting Time Inc. to release People en Espanol. By analyzing their own internal secondary data related to the Hispanic market, statistics, and

Good Decisions and Information in Business

1159 words - 5 pages . The ABC Estate Agent experienced high staff turnover as the staff were not satisfied with the level of remuneration and bonus paid to them. 1.1 Prepare and implement a plan for the collection of primary and secondary data. According to Kotler and et al (2008),“Marketing research is the systematic design, collection, analyze and reporting of data relevant to a specific marketing situation facing on organization.” Primary Data Primary data is

Similar Essays

Secondary Analysis Of Qualitative Data

2797 words - 11 pages This essay aims to examine the practice of secondary analysis on qualitative data in terms of barriers to overcome and advantages of its practice. Over the last decades, archives of qualitative data have become widely accessible to research-es and there has been a smaller revolution in the practice of secondary analysis on such data. (Seale, 2004) There are both practical and methodological ad-vantages for researchers to use data that has been

Secondary Data Review Of Servqual Studies

1951 words - 8 pages Secondary Data Review of SERVQUAL StudiesDoug HassRES341Ms. Janine Garrard4 February 2004Customer Service and its Effects on Customer Retention at ImageStreamExecutive Summary of Original ProposalImageStream Internet Solutions, Inc. is a privately held company in its 9th year of operation. ImageStream engineers, manufactures, and distributes Linux-based routing products for network and Internet applications. ImageStream products are used by

Primary And Secondary Data Collected Relevant To The Marketing Strategy. Marketing Unit 3 E2

1917 words - 8 pages Primary and Secondary data collected relevantTo the marketing strategy.Every business must understand the needs of its customers. Understanding customers helps a business determine how to price, promote and place a product. Finding out about the needs of the customers helps the company to decide how to target the market and decide what the best strategies are and how they should be used for those consumers being targeted.The marketing strategy

Identify Data Sources And Gather Secondary Information To Describe The Probable Origins Of The Universe

507 words - 2 pages The most popular and accepted theory for the origin of the universe is the Big Bang Theory. This theory states that the universe began about 10 billion years ago in a violent explosion; every particle started rushing apart from every other particle in an early super-dense phase. This explosion sent energy and matter flying all over the place. However, there is an argument about whether time and space existed before the big bang, or did the big