This website uses cookies to ensure you have the best experience. Learn more

Secrets To Success Of A Fast Food Restaurant

812 words - 4 pages

Fast-food has quickly gained its fame in today’s generation. Millions of people enjoy the idea of being able to grab a quick meal in only a matter of minutes. The fast-food industry entices the customers with the aroma that fills the air, manipulating them into buying the product placed before them. In her essay, “The Ritual of Fast Food”, Margaret Visser carefully explains the customs that people actively take part in when dealing with fast-food. The fast-food industry is so effective at bringing in customers because they base their location in high-traffic areas, advertise their product, and prepare food quickly.
First, most franchises base their location in high traffic areas. The advantage of placing a business in a busy area, such as a highway, is customers will be drawn in. Visser acknowledges fast-food chains as being “[a] home away from home”…“on the highway...” (131). Jagg Xaxx, a writer for Demand Media, notes that “fast-food is about convenience, so to be successful, a fast-food outlet should be located in a high-traffic area according to the website Bplans” (Xaxx). According to a study done by Dr. Bryn Austin et al., “fast-food restaurants were found to cluster significantly around schools in both the high and moderate commercialization regions of the city [Chicago]” (Austin). Focusing fast-food restaurants around schools can have its advantages; if students are permitted to go outside of the campus for lunch, they are most likely going to dine at one of the many restaurants surrounding the campus. It is agreeable that the fast-food industry will most likely base their location around school campuses to attract hungry students or in busy areas where they can “gain business and impulse purchases from customers who had no preplanned patronage of the restaurant” (Xaxx).
Second, fast-food chains advertise their product; the slogans, logos, and commercials draw in a fan-base. Visser notes that, “families are the customers the fast-food chains want” (131). Commercials paid for by McDonald’s usually appeal to an entire family. Fast-food businesses use advertisements to create competition between the many different chains. Subway, for example, “is closing in on McDonald’s as the global leader in the fast-food industry” (“Subway Case Study”). Subway offers both a healthier variety of foods, as well as, foods high in calories; unlike other fast-food chains, “subway markets its products as a healthier alternative to...

Find Another Essay On Secrets to Success of a Fast-food Restaurant

McDonald's fast food restaurant in America

715 words - 3 pages According to the researchers about statistic a lot of fast food restaurants, until now, McDonald’s has been a lot of chains fast food restaurants and served billions of hamburgers and potato fires each year to customers across North America, Japan, and Europe. Moreover, following to the research of businesses restaurant and my opinion, McDonald’s is the best fast food restaurant in America. Also, McDonald’s is the top fast food

Choosing a Location for a Burger King fast food restaurant versus a car factory

589 words - 2 pages the raw materials. Similarly, a factor that Burger King will have to consider and not a car factory is the shops that are around them. Burger King needs to be located in a High street or a urban town centre, as this is where the majority of people who visit fast-food restaurants will be shopping or visiting. People will already be in the area, and if they see a fast-food restaurant and are hungry they will go in, however they will not drive out

Case Study: Implementing a Fast Food Restaurant in Four Diverse Countries

1337 words - 6 pages (Chaney & Martin, 2013). Even though the citizens of Arab Emirates are familiar with fast food, there are other important disparities that the company has to be mindful of. The normal view or perception is that Britain is a nation of fatties whose voracious appetite for fast food is the result of the swift expansion of restaurant chains such as Kentucky Fried Chicken (KFC), McDonald's and Burger King. But in terms of outlet numbers, the real

Business Ethics: Jack in the Box Fast Food Restaurant

1916 words - 8 pages INTRODUCTION Jack in the Box is an American fast food restaurant that first opened in San Diego, California in 1951. It’s owner, Robert Peterson, was a businessman who already operated other restaurants as well as a food-manufacturing facility that later became Foodmaker Inc., the parent company of Jack in the Box. An investment group converted Jack in the Box into a privately owned company in 1988, but it went public again in 1992

This essay is about the success of fast food in American lifestyle

877 words - 4 pages The Success of Fast Food RestaurantsThe "Golden Arches" are an internationally known fast food icon. As one satisfies his hunger at the corner of a major intersection, he knows exactly what to expect: the cheap, yet flavored hamburger; seasoned fries, and an enormous soft drink. The market for fast food is an enormous commodity; today is a perfect example of the demand for consistently inexpensive and desirable meals. Fast-food restaurants have

Research Paper on Mcdonald's Being an Evil Corporation. Mainly Mcdonald's Being The Worst Compared to any Other Fast Food Restaurant Out There

1597 words - 6 pages destroy someone to do it, than so it shall be. This problem is rather significant to our lives and we need a way to slow down the process or shut it off all together. As our world is tearing and wearing down slowly it seems as if people don't even care. No one is worried about what U.S will be like 10 years from now? Are we capable of getting rid of this fast food madness? McDonald is an evil corporation, which is slowly destroying our personal

Fast Food Restaurants: A Detriment to the Health of Americans

1022 words - 5 pages , and causes acne. This overwhelming grease contains a lot of cholesterol which clogs essential arteries, leading to a heart attack. The speed of fast food leads to bad eating habits such as eating fast or not paying attention to nutrients. These habits cause constipation, fatigue, and hunger. Simply the title “fast food” and the rush of the environment cause consumers to eat their meals more quickly than they would at another restaurant. When food

Analysis of a McDonalds Fast Food Resturant

1883 words - 8 pages boats. Around her neck she had a blue scarf and had pearl earrings. When you walk into the restaurant there is a claustrophobic atmosphere because of the amount of people in here. This Mcdonalds is not really big, but was bigger than the one I went to on 207th street. This atmosphere came from people walking around trying to find seating. It even took me a while to find a place to sit The racial makeup of this place was mixed. I would say that the

Dangers of Fast Food

897 words - 4 pages to pay. So here by today, I am asking you to have a closer look at the hidden dangers. In my opinion, we should free the world of fast food because, not only are they adding the amount of cruelty to animals and draining money out of our pockets, they're also taking great risk of the health of billions of people. Ever since the world?s first fast food restaurant started business, it has been responsible for the death of 50 billion animals

Criticism of Fast Food

1885 words - 8 pages Fast food refers to cheap and easy to prepare foods. Many of them have insignificant or no nutritional value to the body, and they contain excess fats, sugar, and calories. They became popular in the early 1950's, especially in the United States of America and other developed nations. Although any foodstuff that takes a short time to prepare is a fast food, the term is mainly applicable to foods available in restaurants, supermarkets, eateries

Obese students and proximity of fast food restaurants to schools

658 words - 3 pages for nutritional.These days there are much controverts discussions about the proximity of fast food restaurants to schools and obesity in students. Jerry Hirsch sustains that teens who study close to fast food outlets tend to gain weight. (Hirsch, 176). In opposition, we have David Harris, who states that kind of restaurant near schools have no significant effect on student's obesity. (http://www.medpagetoday.com/PrimaryCare/DietNutrition/27098.Web

Similar Essays

Strategies To Make A Fast Food Restaurant Profitable

1290 words - 6 pages registered over a period of time as well as the target market. This means in most cases, service delivery will remain the main factor behind success of any enterprise in the hospitality industry. The below are the most appropriate methods to boost profitability of a fast food restaurant. a) Ensuring efficiency in operations. A fast food restaurant will have to have a good pricing strategy in order to ensure that competition does not push the firm out of

Marketing Communication Campaign Of A Fictitious Healthy Fast Food Restaurant

5137 words - 21 pages , comprehension, conviction and action (Fill, 2005).As food is a low involvement decision for people, it means that there is little risk in the consumer choice (Percy et al, 2001). The first and most important step of the campaign is to create awareness about the existence of the new product range in store which is going to be launched in April (Fill, 2005). In addition to the already healthy menu, fast food restaurant is aiming to launch successfully a new

The Title Of This Essay Is Small Business Development Of Fair Fast Food Restaurant, Which Is Concerned About How Fair Fast Food Restaurant Successfully Develop From A Small Business To A Big Industry

3491 words - 14 pages Title: Small business development of Fair Fast food restaurantExecutive summaryThis report covers the content that analysis of the Fair fast food restaurant is how to successfully operate and survive in the cutthroat market as a small business starter. Fast food and organized catering is nothing new to Hong Kong. Through SWOT analysis, we may easily find that Fair fast food had 12 years history in Hong Kong fast food industry and it is well

Suppose To Explain Abc Model Of Attitude, Conduct Multiattribute. E.G. Mcdonald Fast Food Restaurant

1310 words - 5 pages and universities, for example, one consumer might stress location of fast food restaurants, whereas another might assign greater weight on the cost of food.The Fishbein ModelThe most common multiattribute model is called the Fisbein model, named after its primary developer.Equation:i = Attributej = brandI = the importance weight given attribute/by consumer kB = consumer k's belief regarding the extent to which brand j posses attribute iA = a