This website uses cookies to ensure you have the best experience. Learn more

Segmentation Criteria For 2 Products Bottled Water And Breakfast Cereal.

975 words - 4 pages

Marketing.•Segmentation criteria for 2 products bottled water and breakfast cereal.Marketers segment markets because it helps them to match their products better to their customers, as every customer is different (age, sex, etc.) and has differing needs and wants dividing the market into segments helps the marketer focus on these subgroups leading to a 'target market'.This target market can then be selected and a marketing mix can be made especially for them. This can save a business time and money as it can be planned well as it is aimed straight at potential customers. Also a greater understanding of who these customers are and what their needs are can enable the business to gain a competitive advantage.This is different from undifferentiated marketing where one marketing mix is made for the whole market (mass marketing). (Brassington & Pettitt, 2006).Consumer markets can be segmented in a few ways to group together customers with similar characteristics and needs. More than one segmentation variable can be used (multivariable segmentation.).•Geographic location - This is based on that certain characteristics of people are assumed to be similar within certain countries and regions i.e. religion / culture. They will be affected by the same climate, may have similar income and influenced by the natural geography of the area and country.•Demographically - This is based on the different characteristics found within the population. Age (e.g. clothing) and gender (e.g. beauty products). Family size (e.g. size of products) and Ethnic background (e.g. food). Life cycle stage (e.g. types of holidays, Saga /Club18-30).•Psychographic and Behavioural - This is based on what people think and how this affects how they want to live their lives.Social class, this can be divided by social stratification showing differences in purchasing power and patterns of behaviour. Lifestyle, this relates to a pattern of behaviour e.g. in the 80's there was a group of people called YUPPIES meaning young, upwardly mobile, professionals, these characteristics were associated with well paid city job, flash cars and a cool mobile phone. People can be divided into groups with similar personality characteristics and behaviour patterns, beliefs and interests, aims and ambitions and even your political view. E.g. Female politicians like Socialist Segolene Royal, (recent candidate for Frances presidency) has become a fashion icon in France.Here are examples of the way two different products could be segmented. (Mintel,Bottled WaterIt is a growing market in the UK and has more potential growth.There is more than one way it can be segmented -Multi-variable segmentation.GeographicClimate- hotter weather leads to greater sales. In the UK areas would be targeted for greatest sales i.e. cities and tourist locations.DemographicAge segmentation. 15-24 year olds drink the most bottled water (this declines with age). Bottled water has begun to be sub-segmented and many...

Find Another Essay On Segmentation criteria for 2 products bottled water and breakfast cereal.

Save Your Wallet and the Environment and Stop Buying Bottled Water!

536 words - 2 pages Save Your Wallet and the Environment and Stop Buying Bottled Water!Many years ago bottled water did not exist. Water would come cleanly, quickly, and reliably from the tap. Now around thirty million bottles of water are consumed every year for, in some cases, overly expensive tap water that is harming the environment. Many cities have addressed this issue by banning consumers from access to bottled water and schools should do the same. Bottled

Accounting and Reporting Criteria for Boeing and Airbus

1228 words - 5 pages Accounting and Reporting Criteria for Boeing and AirbusEvery business conforms to accounting reporting criteria. In the U.S., companies follow the Financial Accounting Standards Board. Elsewhere, companies follow the International Accounting Standards Board. While both of these boards use many of the same principles, they have many differences as well. With many companies now going global, the difficulty translating these criteria is growing

Deconstructing Forest and Woodland: conditions and criteria for their definition

1112 words - 5 pages territories with high variety of forests and woodlands. The great diversity and diffuse thresholds among ecosystems difficult construction of criteria for their classification into inventories and application of management and conservation policies. Box & Fujiwara (2013) differentiate forests from woodlands: forest is an ecosystem dominated by tall trees, in a closed structure (considered closed when tree crowns are touching) and woodland is an ecosystem

Segmentation targeting and positioning of Mcdonald's for india

4181 words - 17 pages two kinds of fast food chains operating- broadly classified into the those run by multinationals and those that are tailored to serve people interested in traditional Indian snacks.1) The project will study the kind of segmentation that McDonalds adopts for the Indian market and how this segmentation differs from the one adopted in Europe and the United States.2) The project will cover the market segment that McDonald's targets and in the manner

The Diagnostic and Statistical Manual of Mental Disorders Criteria for Substance Abuse

1499 words - 6 pages According to the Diagnostic and Statistical Manual of Mental Disorders (DSM), substance abuse is characterized as, “a pattern of substance use leading to significant impairment or distress” (American Psychological Association [APA], 2013, para. 1). Table one of the DSM on Criteria for Substance Abuse and Dependency notes impairment or distress manifest in one or more of the following ways, in a 12 month period: “Failure to fulfill major role

Giordano: value for money, high quality products and innovative

2351 words - 9 pages future.Giordano position for the first 15 years of its operationsGiordano, International Limited initially focused on wholesale trade of high-margin products under the Giordano brand in Hong Kong. From 1983 onward, the company scaled back its whole sale business and setup its retail outlet at Hong Kong. In 1987 company changed its policy from maximizing profit margin to maximizing sales through "value - for - money" policy and customer service was the core

Promotion Mix and Channels of Distribution for Farmer’s Choice Products

1254 words - 5 pages Promotion Mix and Channels of Distribution for Farmer’s Choice Products McCarthy (1975) devised the idea of the 4Ps - product, price, promotion, and place marketing mix. For many years, these have been utilized as the key basis on which a marketing plan is founded. Pricing Establishing the value for an item is an intricate and inexact task, often consisting trial-and-error decision-formulation. This course is regularly even more

Model of Critical Success Factors and Success Criteria for Project and project Management Success in a Developing Country

2107 words - 8 pages diagrammatically, we developed the following model showing the relationship between the two for project and project management success as shown in figure 2. The information obtained from data analysis has revealed new insights about the relationship between the groups of CSF and KPIs. Every KPI group has shown at least one relationship with CSF group and two KPIs groups have shown more than one significant relationship with CSFs groups. The

Regression Analysis And Forecasting For Urban Water Supply

1154 words - 5 pages order to alllow Tampa Bay Water to fulfill their obligations to the member counties. They currently use three levels of demand forecasting in planning for, and managing its water supply facilities; long-term (annual), monthly, and near-term (2 weeks). Long term projections have been developed through the year 2010. The projections are updated on an annual basis with the most recent demographic information obtained by the member county

Water In the Middle East: Prospects for Conflict and Cooperation

1580 words - 7 pages Reasons and origins of the conflict for water are dating back in the late 40s and the Arab-Israeli conflict. More precisely, the countries involved that represent potential conflict are Israel and Syria, as well as Israel and Palestine. For example, what can be mentioned here are Israeli aspirations to keep tight control over the economically important areas. This is directly linked to the water issues and diverting the water from one to another

The Need for Clean and Unpolluted Water: Kitty Hach Darrow

669 words - 3 pages Water is one of the most important things in this universe. It is used in everyday life, and without it, there would be no life on this planet. But, to be able to use the water efficiently, it needs to be clean and unpolluted. One woman realized that all across America people needed something to purify their water with. So, she and her husband set out on a mission to create a chemical company for water analyzation. Her name was Katherine Hach

Similar Essays

Swot And Peste Analysis For Bottled Water

1159 words - 5 pages ; it must be sorted quickly and efficiently. Training for advancing IT, this is useful as it will help with processing big orders, and will allow you to know what stock is available. Also transport used enormously in getting the products delivered. However this is expensive as bottled water is a nation wide success, therefore transport is need over all the British isles.

Environmental Impact On Bottled Water – A Marketing Problem For Aquafina

2447 words - 10 pages cheap source, it is being sold at a cheap rate, in bulk, and with inexpensive packaging materials. However soft-drink manufacturers that market these products don't regard that "cheap" rate. For something that's very closely comparable, the price margins are dissimilar. In most developed countries, bottled water can range from $500-$1000 per cubic meter, compared to $0.50 from municipal tap sources (Block, 2008). At this price water cost more than

Intoxication For Breakfast, And Isolation For Dinner

1713 words - 7 pages commodities in the world. Coffeehouses in modern days are beyond a spot to obtain coffee; in fact, they offer a vast array of products such food, beverages, and so on. Coffeehouses are not only limited to commercial exchange but also offer an environment of interaction for its users, a public sphere to sit and enjoy beverages or simply read the newspaper or surf the web. Coffeehouses eventually morph from a place to commercial exchange to a spot

Wasting Products Such As Water And Food

1364 words - 6 pages During my three years as a CNA at Good Samaritan Nursing home. I’ve noticed an increase in the amount of wasted products. I admit that I’m angry and deeply concerned about the waste of water and food at my nursing home. I’ve observed and conclude that wasting products are not only the fault of patients, but also of the members of the staff. After I underline the importance of water and food in our daily life and explain the ways they are wasted