Self-Help Industry and Its Demand
Have you ever walked by the “Self-Help” section in the bookstore? I have. What’s more, I even bought quite a few books that assured to help me lose weight, think positive and grow rich. Even though they are very inspiring and exciting to read, as my experience showed, it did not go further than that. Dr. Jim Taylor questions the extent of reliance on the self-help books for personal improvements: People are still looking for honest to goodness ways to change. let’s be really frank here, as George Carlin has also observed, “If you’re reading it in a book, folks, it ain’t self-help. It’s help.” But help is okay too as long as it actually, well, helps. Unfortunately, change has gotten a bad rap because of the self-help manufacturing; it has become a parody of itself and many of its leading supporters… (“Personal Growth: Is the Self-Help Industry a Freud?”). The self-help industry is in high demand because it privileges to provide the greatest value of personal growth and learning to individuals beyond a college education.
A connection between a confident worker, who is good at self-management, systematizing time and willing to pursue personal growth, and show business, is clear, as happy and positive employees tend to bring more income. Self-help industry is in demand, because it claims to provide self-improvement skills and it has grown rapidly within last few years. Melaine Linder outspeaks that, Americans spent $11 billion in 2008 on self-improvement books, CDs, seminars, coaching and stress-management programs (“What People Are Still Willing to Pay For?”). Now it is estimated to be a $10.4 billion market and it continues to increase. Although, not only good employers are looking for the ways of increasing their income, but simple people are willing to improve themselves and to be more in control of their lives. And inexpensive price of the self-help services attracts more and more people.
Self-help is commonly accessible and also very affordable, making it a popular choice for individuals interested in personal growth and education on a budget. As Allen Pierleioni states that more convenient and affordable – and certainly more popular – are self-help books. Their ultimate message is clear: If depression is the lock, hope is the key (“Do Self-Help Books Work?”). Self-help books are cheaper than attending a real therapist or coach and more comfortable, as you can circle certain parts and come back to the book again whenever you...