Self Socialization Essay

761 words - 4 pages

In modern society, every product has advertisement which influences individuals tremendously. Corporations use mass media to strengthen product awareness and encourage product consumption. Different advertisements target specific group of people and as well as potential market. For example, people always believe that “BMW” stands for “beautiful women wealthy”, such perceptions can be derived from an example of a BMW advertisement. It starts with a young white teenage boy who drives a BWM car to pick up a beautiful girl in front of a fancy house. After letting the girl into the car, the boy goes to the back of car and imagines having a relationship with the girl. He does not expect the girl ...view middle of the document...

Imagine myself as a dominator when I seat on the driver’s seat and have absolute control of the car, and have others admirations on myself. BMW is symbol of being a power and privilege in the society.
From the conflict perspective to view this situation, typically view that people who have BMW car as the meaning to have higher social status and distinguish themselves of other people who driving different cars. On the other side, BMW represents the conflict between classes, people on the privilege group seek to maintain their advantages and the subordinate groups seek to increases theirs (Robert J. Brym and John Lie, 2012:16).Through the advertisement render people to buy BMW cars because that makes them seem earn more money have the ability to afford purchasing. BMW is one of the most luxury car brand in the world, privilege group separate themselves and maintain their higher social status by having it that causes the social stratification. Having a car does not cause the social stratification, therefore on the advertisement BMW has create a brand image that if you have a BMW car that would yourself to be one of the bourgeoisie group. People in the society including myself having been encourage people to have put more...

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