This website uses cookies to ensure you have the best experience. Learn more

Semantic Differential Scale To Assess The Public Image Of Police

2236 words - 9 pages

1. Introduction
It is well known that human society cannot evolve or exist in the absence of a general and a coherent structure.
In this context, Police plays a central role, operating as a rule of law institution. Thus, as the basic element of the
criminal justice system, Police is responsible for enforcing the law by democratic methods, primarily involving
close cooperation with the public, respect for individual rights and constitutional guarantees, and the resort to
force in as little. Therefore, in a society which has become increasingly more complex, the role of the police tends
to be versatile, so that the outcomes, or in other words, its effectiveness, ultimately depend on a wide range of
factors. Special attention is given to the relationship with the community and to public image of the institution.
Regarding the analysis of an organizational image is improper to talk about a single image, but rather about a
complex and multifaceted one (Halic & Chiciudean, 2004), approachable from different perspectives / groups
(also known as stakeholders or corporate audience).
In practice it‟s difficult to study all of the indicators of an organization's image. Therefore, we focused on the
employees‟ image as a highly relevant imagological component for Police organization, based on the fact that the

image of an institution is largely influenced by the interaction of its members with the outside world (Hatch &
Schultz, 1997).
The image assessment can be performed by several methods, each with various levels of operationalization
and discriminative capacity (Chiciudean & Ţones, 2010). In this area, most frequently were used the public
opinion polls and only few studies resorted to semantic differentiators (de ex. Meško, Umek &Musek, 1996), in
spite of their potential advantages: being a simple, economical, reliable and cross-concept comparison technique
(Heise, 1970, 2010).
The Semantic Differential Scale (SDS), introduced in behavioral sciences by Osgood and his associates
(Osgood, Suci & Tannenbaum, 1957), is a very general technique of measurement, that has to be adapted to each
research context, depending on the goals and aims of the study (Verhagen & Meents, 2007). The original form
proposed by Osgood et. al (1957) was structured on three dimensions: Evaluation, Potency and Activity, and has
been confirmed by previous pan-cultural studies (eg. Heise, 1970; Jakobovits, 1966; Osgood, May & Miron,
1975, etc.). Evaluation relates to goodness or badness, morality, utility, etc., Potency to magnitude, social power,
strength, expansiveness, etc., whereas Activity relates to speed, animation, spontaneity, etc. (Heise, 2010).
Although it was frequently used to measure attitudes (Osgood et al., 1957) or meaning of concepts (Doyle &
Bottomley, 2010; Mindak, 1961), SDS has proven useful in many areas, including in the assessment of
organizational image (de ex. Bonner & George, 1988; Van Heerden & Puth, 1995).
In order to...

Find Another Essay On Semantic Differential Scale to Assess the Public Image of Police

The Scale of Cyberspace Essay

1172 words - 5 pages local networks (Crang 27-28), it is essential to include cyberspace as a third dimension of the global-local perspective. If local networks include cities, suburbs and neighborhoods, and global networks include countries and Transnational Corporations, then in which scale does cyberspace fit? Crang proposes that despite linking people on a global scale, cyberspace network have generally local properties (Crang 32). They link individuals, and form

Negative 'old' police attitudes and practices towards rape victims is still very much part of modern day policing. Critically assess the evidence available to support this statement

1425 words - 6 pages . This has influenced the requirements for a disciplined structure, style of uniforms and equipment. As a result the police officer projects authority, courage and calm which has been translated into a sometimes typical macho image or stereotype. Machismo, intolerance, prejudice and conservatism are also regarded as characteristic features of police culture which has led researchers to ask whether these characteristics reflect those who choose a

The Effects of Phonological and Semantic Words on False Recognition

4824 words - 19 pages Running Head: THE EFFECTS OF PHONOLOGICAL WORDS ON FALSE RECALLThe Effects of Phonological and Semantic Words on False RecognitionAbstractThe effects of phonological words verses semantic words, on false recognition was examined. Subjects were presented with words that sounded alike, for the phonological word list; or were closely related, for the semantic word list; along with non-studied distracter words, allowing false recognition to be

Semantic Choices a Writer Makes in the Construction of Meaning

1924 words - 8 pages Introduction This paper aims to discuss the semantic choices that a writer makes in the construction of meaning to make sense of the text at morphology level, lexical level, sentence level as well as discourse level. Meanwhile, it would demonstrate how to share information between readers and writer at discourse level in the act of communication which implicated the teaching method in English classes. To fulfill this purpose, this paper is

Contingent Drug Tolerance Differential Tolerance to the Anticonvulsant,

640 words - 3 pages The prediction of the drug tolerance was based on drug effect theory stated that functional tolerance is an adaptation to disruptive effects of drugs on continuing patterns of neutral activity, instead of exposure to the drug itself. The drug effect theory has used before-and-after experiments. There are two groups in the before-and-after design experiment. The first group: the subjects receive drug after they tested on criterion on each

The Differential Association Reinforcement Theory of Criminal Behaviour

2868 words - 11 pages understanding of crime led to developmental of differential association theory. In contrast to both classical and biological theories, differential association theory pose no obvious threats to human treatment of those identified as criminal” (Gaylord, 1988:1). The principle of differential association states that a person becomes delinquent because of overloaded definitions favourable to violation of law over definitions unfavourable to violation of law

The Effect of Technology to the Competitiveness and Productivity of Small and Medium Scale Enterprises (SME’s)

2492 words - 10 pages gadgets that help them in their productivity and competitiveness. Why? because they are considered to be a medium scale enterprise which entails the most number of customers and buyers, resulting to a big need in ease. They use gadgets productively to maximize the work, and minimize the errors possibly happen, plus the tasks of the employees. On the other hand, the Public Market, Sari-Sari Stores and Mini Marts contain a lesser number of gadgets


790 words - 4 pages . Popular media has placed a major emphasis on image; events and actions are often times perverse to give the wrong impression of a person, group of people or an institution. Take for example, a celebrity who is constantly in the spotlight, all of their actions are put under a fine microscope, so how they appear in public involves a lot of tedious planning, execution, and can be very costly. The smallest mistake can cost them their reputation, job

The Use of Medical Image to Diagnose and Treat Illness

918 words - 4 pages safety procedures depending on the medical imaging nuclear phenomena that is used to image. Also most of the staff who have been trained and educated to proceed and conduct medical imaging are not only prepared to provide the service of imaging but they are also familiar with being able to maintain the equipment that they are using. By the staff being able to conduct this it shows how serious the goal of providing the public with the best service

Image Of The Turks

767 words - 3 pages The Image of the Turks Throughout history the Ottoman Empire was looked upon as having a barbaric and lustful people. This was the opinion of a majority of Western Europeans. Andrew Wheatcroft wrote The Ottomans to show exactly how the Europeans did look on the Turks. This paper shows how the feelings toward the Ottomans created stereotypes that lasted centuries. The Europeans looked upon the Turks as lower forms of human beings

The Inability of Police to Capturing Jack the Ripper

2304 words - 9 pages The Inability of Police to Capturing Jack the Ripper In my opinion I disagree with this statement 'The police were to blame for not capturing Jack the Ripper. This is because we are dealing with a nineteenth century police force and not one of the twenty- first century. In modern times, forensic science deals with analysis of blood samples, DNA, ballistic, fibres, glass and pain, shoe and glove marks and many other

Similar Essays

The Development Of A Semantic Differential Scale For Assessing The Perceived Image Of Citizens About Romanian Police Forces

2071 words - 9 pages . Methodological aspects The aim of the study is represented by the development and validation of a semantic differential scale for the assessment of the public image of Romanian police officers, following a two-phase process: the exploratory research to elaborate the scale, namely the evaluation of the psychometric properties of the scale. 2.1. The construction of the SDS The first stage of phase one, the collection of the qualitative descriptors

The Differential Of Citizenry Essay

837 words - 4 pages their respective novel can be differentiated, as seen in times of war, poverty, and the necessity to provide basic materials to those less fortunate. Set in the duration of the Spanish civil war, For Whom the Bell Tolls presents the quintessential image of community and benevolence; Robert Jordan. Leaving a comfortable life in America for one of a Spanish bridge bomber, Jordan emphasizes the importance of helping others in need. During one of his

Public Perception Of Police Essay

1531 words - 6 pages Being a police officer is one of the hardest jobs around. They are trained and hired to "protect and serve" their communities and they are constantly in the public eye. Everything that they do is criticized by the people who are watching them. Like in every other profession, there are some who should really not be doing that job, and those people give a bad name to the really good and dedicated officers that work so hard to take care of

Assess The Impact Of Social Media On Public Relations

2412 words - 10 pages Assess the Impact of Social MediaonPublic RelationsName: SHUAI WANGStudent ID: Z34740271. IntroductionThis article is to assess the impact of social media on public relations by a case study on the "PPA event" of TSKF. If the television has long been a cold medium, and social media can turn the television into a hot medium by a newer and more close means to make audiences interact with television shows and celebrities.(Mayer & Vicki 2011, p